Advertising

The faculty has approval to offer the following courses in the academic years 1999-2000 and 2000-2001; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes that have been made to the courses listed here since this catalog was published.

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

Advertising: ADV

380J. Quantitative and Qualitative Research.
An introduction to advertising research designs and procedures. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of the graduate adviser.

381. Consumer Behavior.
An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Prerequisite: Graduate standing, Advertising 380J, and consent of instructor.

382J. Theories of Persuasive Communication and Consumer Decision Making.
Communication and behavioral science theories as they relate to contemporary advertising practices. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of the graduate adviser.

483. Supervised Individual Creative Studies.
Conference course. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and written consent of instructor received prior to registering.

Topic 1: Art Directors' Seminar.

385. International Advertising.
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.

387. Creative Strategies.
The process of developing creative concepts and their effective execution. Prerequisite: Graduate standing and consent of instructor and the graduate adviser.

388J. Principles of Advertising Management.
The study of planning, organization, and control of the advertising functions. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.

388K. Integrated Communications Management.
The application of management principles to the solution of integrated communications management problems. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.

389, 489. Problems in Specialized Fields of Advertising.
Research project chosen from area of student's major interest; written report or creative project required. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing, and written consent of the graduate adviser received prior to registering.

Topic 1: Computer Graphics--Creative Sequence.

391K. Seminar in Advertising.
Survey and analysis of current advertising issues and practices. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.

Topic 1: Interactive Advertising.

Topic 2: Advanced Account Planning.

392. Issues in Advertising Theory and Research.
Examination of important current areas in advertising research and theory. May be repeated for credit when the topics vary. Prerequisite: Admission to a doctoral program and consent of the graduate adviser.

698. Thesis.
The equivalent of three lecture hours a week for two semesters. Offered on the letter-grade basis only. Prerequisite: For 698A, graduate standing in advertising and written consent of the graduate adviser received prior to registering; for 698B, Advertising 698A and written consent of the graduate adviser received prior to registering.

398R. Master's Report.
Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the letter-grade basis only. Prerequisite: Graduate standing in advertising and written consent of the graduate adviser received prior to registering.

399R, 699R, 999R. Dissertation.
Offered on the letter-grade basis only. Prerequisite: Admission to candidacy for the doctoral degree and written consent of the graduate adviser received prior to registering.

399W, 699W, 999W. Dissertation.
Offered on the letter-grade basis only. Prerequisite: Advertising 399R, 699R, or 999R, and written consent of the graduate adviser received prior to registering.

About the Program: Advertising

Contents |  Chapter 1 |  Chapter 2 |  Chapter 3
Chapter 4 |  Chapter 5 |  Appendix

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