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Undergrad 02-04

CONTENTS

CHAPTER 1
The University

CHAPTER 2
School of Architecture

CHAPTER 3
Red McCombs
School of Business

CHAPTER 4
College of Communication

CHAPTER 5
College of Education

CHAPTER 6
College of Engineering

CHAPTER 7
College of Fine Arts

CHAPTER 8
College of Liberal Arts

CHAPTER 9
Graduate School of
Library and
Information Science

CHAPTER 10
College of
Natural Sciences

CHAPTER 11
School of Nursing

CHAPTER 12
College of Pharmacy

CHAPTER 13
School of Social Work

CHAPTER 14
The Faculty

Texas Common Course Numbering System
(Appendix A)

APPENDIX B
Degree and Course Abbreviations

 

    

4. College of Communication

--continued

 

Courses

The faculty has approval to offer the following courses in the academic years 2002-2003 and 2003-2004; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes made to the course inventory after the publication of this catalog.

A full explanation of course numbers is given in General Information. In brief, the first digit of a course number indicates the semester hour value of the course. The second and third digits indicate the rank of the course: if they are 01 through 19, the course is of lower-division rank; if 20 through 79, of upper-division rank; if 80 through 99, of graduate rank.

Communication

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

Communication: COM

Lower-Division Courses

301C. Freshman Seminar.
Restricted to first-semester freshmen. Small-group seminar involving reading, discussion, writing, and oral reports. Introduction to University resources, including libraries, computer and research facilities, and museums. Several sections are offered each semester, with various topics and instructors. Two lecture hours and one discussion hour a week for one semester.

001F. Freshman Interest Group Seminar.
Restricted to students in the Freshman Interest Group Program. Basic issues in various College of Communication disciplines. One lecture hour a week for one semester.

309. Communication Technology and Society.
Same as Radio-Television-Film 309. Study of communication technologies, their uses in interpersonal, group, mass, and international contexts, and the impact of technologies on work. Prerequisite: For radio-television-film majors, Radio-Television-Film 305; for others, none.

314. Special Topics in Communication.
Contemporary issues and practices in communication. May be repeated for credit when the topics vary.

316M. Communication and Ethnic Groups.
Same as Radio-Television-Film 316M. Critical review of contemporary and historical media images of, and discourses on, race and ethnicity. Introduction to relevant communication research, policy, and institutions. Three lecture hours and one discussion hour a week for one semester. Prerequisite: A major in the College of Communication. Additional prerequisite for radio-television-film majors: Radio-Television-Film 305.

118C, 218C, 318C. Forum Seminar Series.
Restricted to freshmen and sophomores. Lectures and discussions on various contemporary issues. Emphasis on multidisciplinary perspectives and critical discourse. For 118C, two lecture hours a week for eight weeks; for 218C, two lecture hours a week for one semester; for 318C, three lecture hours a week for one semester, or two lecture hours and one hour of supervised research a week for one semester. May be repeated for credit when the topics vary.

119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S. Topics in Communication.
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

Upper-Division Courses

129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Communication.
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

150, 350. Communication Internship.
Restricted to students in the College of Communication with upper-division standing. Practical work experience related to the student's area of interest in the communication field. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. Prerequisite: For 350, completion of the prerequisite for the three-hour internship course in the student's major; for 150, a three-hour internship course in the College of Communication. Applications are available in the college's career services office and must be submitted by the sixth class day in a long-session semester and by the second class day in a summer term.

360. Communication Research Design.
An introduction to sampling, measurement, data collection, and analytic procedures as applied to research problems in communication. Prerequisite: Upper-division standing.

370. Advanced Study in Communication.
May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, admission to the College of Communication Senior Fellows Program, and consent of instructor.

Department of Advertising

Unless otherwise stated below, each course meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

Advertising: ADV

Lower-Division Courses

303. Advertising and Popular Culture.
An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. May not be counted toward the Bachelor of Science in Advertising degree.

305. Fundamentals of Advertising.
Fundamentals and practices of advertising in relation to economies, societies, and mass communication. May not be counted toward the Bachelor of Science in Advertising degree.

315. History and Development of Advertising.
The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Advertising 315 and 335 may not both be counted.

318J. Introduction to Advertising and Integrated Brand Communication.
The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester.

319. Psychology of Advertising.
A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising as persuasive communication. Prerequisite: Advertising 318J.

Upper-Division Courses

To enroll in any upper-division advertising course, an advertising major must have fulfilled the special requirements for the Bachelor of Science in Advertising.

325. Introduction to Advertising Creativity.
Restricted to advertising majors. Development of concepts and problem-solving techniques for print and broadcast advertising design and copywriting. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing, and Advertising 318J with a grade of at least B.

334. International Advertising.
Major issues in international advertising and advertising directed at cultural minorities within countries. Prerequisite: Advertising 318J or Marketing 320F or 337.

342. Advertising Copywriting.
Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Prerequisite: Advertising 325 with a grade of at least C, and instructor's approval of the student's previous work in advertising courses.

343K. Portfolio I.
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, and admission to the Texas Creative sequence.

344K. Advertising Research.
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing, Advertising 318J with a grade of at least B, and completion of an approved statistics course with a grade of at least C.

345J. Advertising Media Planning.
Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Credit with a grade of at least C or registration for Advertising 325, and completion of an approved statistics course with a grade of at least C.

447. Computer Imaging Topics.
Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and consent of instructor received prior to registering.

Topic 1: Advertising Design for Interactive Media.

348. Design of Integrated Communications.
Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Prerequisite: Upper-division standing.

350. Advertising Internship.
Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Prerequisite: Advertising 344K and 345J with a grade of at least C in each. An internship application and a letter from the employer must be submitted by the twelfth class day in long-session semesters and by the fourth class day in the summer session.

151. Advertising Practicum.
Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: Advertising 350, consent of departmental internship coordinator, and completion of departmental requirements for enrollment in an internship course.

368C. Advertising Senior Seminar.
May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J and written consent of instructor received prior to registering.

Topic 1: Agency Practices.

Topic 2: Affect and Emotion.

Topic 3: Advertising Ethics.

468K. Portfolio II.
Intermediate advertising art direction and copywriting; special emphasis on execution skills and concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 343K.

468L. Portfolio III.
Advanced advertising art direction and advertising creative concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 468K.

369J. Advertising Campaigns.
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours and three laboratory hours a week for one semester. Advertising 369J and Public Relations 377K may not both be counted. Prerequisite: Advertising 370J or Public Relations 367.

370J. Advertising Management.
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K, and Advertising 345J or Public Relations 333, with a grade of at least C in each; and Marketing 320F or 337.

371J. Advertising and Society.
A study of the social, legal, and ethical issues in advertising. Prerequisite: Advertising 344K and 345J with a grade of at least C in each, and Marketing 320F or 337.

377. Advertising Media Topics.
May be repeated for credit when the topics vary. Prerequisite: Admission to the Texas Media program via the on-line consent process, or consent of instructor; Additional prerequisites vary with the topic and are given in the Course Schedule.

Topic 1: Advanced Media Strategies. Advertising 377 (Topic 1) and 378 (Topic 3: Advanced Media Strategies) may not both be counted. Required for students in the Texas Media program.

Topic 2: One-to-One Advertising on the Internet. Advertising 377 (Topic 2) and 378 (Topic 5: One-to-One Advertising: The Internet) may not both be counted. Additional Prerequisite: Experience using HTML and consent of instructor. Students may be added to the class on the first class day.

Topic 3: Digital Media. Additional prerequisite: Experience using HTML and consent of instructor. Students may be added to the class on the first class day.

378. Special Topics in Advertising.
May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B, and completion of the department's on-line consent process.

Topic 2: Advanced Issues in Multicultural Markets. Additional prerequisite for Latin American studies majors: Written consent of instructor received prior to registering.

Topic 4: Direct Marketing. Additional prerequisite: Marketing 320F.

379H. Honors Tutorial Course.
Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Prerequisite: Admission to the Advertising Honors Program and completion of the department's on-line consent process.

379J, 479J. Advertising Problems.
Individual instruction. Some topics may require additional laboratory hours. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and written consent of instructor received prior to registering.

Topic 1: Supervised Individual Special Studies. Supervised individual special studies for which separate courses are not available.

Topic 2: Supervised Individual Creative Studies. Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.

Topic 3: Supervised Individual Media Studies. Supervised individual media studies for which separate courses are not available. Additional laboratory hours to be arranged. Additional prerequisite: Advertising 345J.

Department of Communication Sciences and Disorders

Unless otherwise stated below, each course meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

Communication Sciences and Disorders: CSD

Lower-Division Courses

306K. Introduction to Communication Disorders.
Introduction to the study of processes and disorders of speech, language, and hearing; observation in the University Speech and Hearing Center.

308K. Perspectives on Deafness.
Examination of deafness from a number of perspectives: social and psychological meanings of deafness, the deaf community, education of deaf children, sign languages, and historical trends.

311K. Phonetic Description of Speech.
Speech production, physiological analysis and description of speech sounds, voice quality, and voice dynamics; notation; phonetic theory; applications of phonetics.

313L. Hearing Science.
Acoustical, physiological, and psychological bases of normal human hearing; theories of audition; laboratory techniques in hearing science research.

314L. Sociocultural Bases of Communication.
An introduction to the influences of social and cultural factors, such as ethnicity, socioeconomic status, and geographic region, on communication acquisition and use, with a focus on cross-cultural communication issues in a diverse society. Communication Sciences and Disorders 314L and Communication Studies 314L may not both be counted.

315S. Speech Science.
Same as Linguistics 315. Physiological and acoustical bases of speech production; theories of motor control of speech; laboratory techniques in speech science research.

Upper-Division Courses

341. Principles of Audiology.
Causes of hearing disorders; diagnostic procedures and treatment. Prerequisite: Upper-division standing, and Communication Sciences and Disorders 313L or consent of instructor.

350. Language and the Brain.
Same as Linguistics 350 (Topic 1: Language and the Brain). Communication Sciences and Disorders 350 and 367 (Topic 1: Language and the Brain) may not both be counted. Prerequisite: Upper-division standing.

359H. Honors Tutorial Course: Reading.
Intensive reading and research as planned by the departmental honors committee. Individual instruction. Prerequisite: Upper-division standing and admission to the Communication Sciences and Disorders Honors Program.

360M. Communication and Deaf People.
Forms of face-to-face communication used with deaf people, including speech/listening, systems of manual communication, and natural sign language. Emphasis is on child development issues and the use of different methods in educational practice. Offered in the fall semester only. Prerequisite: Communication Sciences and Disorders 308K or consent of instructor.

367. Topics in Communication Sciences and Disorders.
May be repeated for credit when the topics vary. Only one of the following may be counted unless the topics vary: Communication Sciences and Disorders 367, Communication Studies 367, Speech 367. Prerequisite: Upper-division standing.

367K. Introduction to Speech and Language Disorders Assessment and Treatment in Children.
Introduction to assessment procedures and treatment strategies for children with speech and language disorders. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders, Communication Sciences and Disorders 368K, and upper-division standing or consent of instructor. To enroll in this course, students must apply to the department for consent; information about this procedure is available in the undergraduate adviser's office.

167M. Clinical Practicum.
Supervised clinical practicum in speech/language pathology, audiology, and education of the deaf. One lecture hour and two hours of clinical teaching a week for one semester. Offered on the pass/fail basis only. May not be counted toward a degree. Prerequisite: Communication Sciences and Disorders 367K, 371, or 378; and consent of instructor.

368K. Acquisition of Communicative Abilities in Children.
Development in the very young child of capacities for speaking and listening; how these abilities are employed for communicative purposes. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 168L.

168L. Acquisition of Communicative Abilities in Children: Laboratory.
Clinical laboratory experience in child language. One lecture hour a week for one semester. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 368K.

371. Introduction to Speech and Language Disorders Assessment and Treatment in Adults.
Introduction to assessment procedures and treatment strategies for adults with speech and language disorders. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders, and upper-division standing or consent of instructor. To enroll in this course, students must apply to the department for consent; information about this procedure is available in the undergraduate adviser's office.

373. Principles of Aural Rehabilitation.
Rationale, methods, materials, procedures, and criteria for aural rehabilitation for hearing-impaired persons. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders or consent of instructor.

175K. Symposium on Deafness.
Discussion of selected topics in social, political, and educational aspects of deafness. One lecture hour a week for one semester. Offered on the pass/fail basis only. May not be counted toward any degree. Prerequisite: Upper-division standing.

378. Clinical Audiology.
Differential diagnostic procedures for evaluation of auditory disorders--theoretical concepts and clinical applications. Prerequisite: Communication Sciences and Disorders 341 and concurrent enrollment in Communication Sciences and Disorders 178L.

178K, 378K. Studies in Communication Sciences and Disorders.
Supervised individual research. With consent of the department chair, may be repeated for credit. Prerequisite: Eighteen semester hours of communication sciences and disorders and approval of a project in advance of registration.

178L. Clinical Audiology Laboratory.
Clinical laboratory experience in audiology. One lecture hour a week for one semester. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 378.

379H. Honors Tutorial Course: Special Project.
The writing of a thesis or the presentation of a creative project; final comprehensive examination. Individual instruction. Prerequisite: Communication Sciences and Disorders 359H.

 


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Undergraduate Catalog
Contents
Chapter 1 - The University
Chapter 2 - School of Architecture
Chapter 3 - Red McCombs School of Business
Chapter 4 - College of Communication
Chapter 5 - College of Education
Chapter 6 - College of Engineering
Chapter 7 - College of Fine Arts
Chapter 8 - College of Liberal Arts
Chapter 9 - Graduate School of Library and Information Science
Chapter 10 - College of Natural Sciences
Chapter 11 - School of Nursing
Chapter 12 - College of Pharmacy
Chapter 13 - School of Social Work
Chapter 14 - The Faculty
Texas Common Course Numbering System (Appendix A)
Appendix B

Related Information
Catalogs
Course Schedules
Academic Calendars
Office of Admissions


Office of the Registrar
University of Texas at Austin

19 August 2002. Registrar's Web Team

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