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4. College of Communication--continued
GraduationSpecial Requirements of the College of CommunicationAll students must fulfill the general requirements for graduation given in chapter 1. Students in the College of Communication must also fulfill the following requirements.
The Degree AuditStudents should verify the coursework they have completed and the coursework still needed for the degree by reviewing a degree audit at least once each semester with an adviser in the Office of Student Affairs. The degree audit is a computer-generated report of the student's progress in completing degree requirements. He or she may also create, print, and review an audit on-line through IDA, the Interactive Degree Audit system; information about IDA is available at http://www.utexas.edu/student/registrar/ida/. Although the degree audit normally provides an accurate statement of requirements, the student is responsible for knowing the requirements for the degree as stated in a catalog under which he or she is entitled to graduate and for registering so as to fulfill those requirements. Because the student is responsible for registering for the classes needed to fulfill degree requirements, he or she should seek an official ruling in the student affairs office before registering if in doubt about any requirement. Applying for GraduationTo graduate, a student must be registered in the College of Communication and must file a graduation application with the Office of Student Affairs. A student who is enrolled in residence must submit the application on-line at http://communication.utexas.edu/OSA/faqs/apply_graduate.html. A student who is not cureently enrolled should contact the Office of Student Affairs about the process to graduate in absentia. The graduation application should be filed at the beginning of the student's last semester; it must be filed no later than the deadline given in the official academic calendar. No degree will be conferred unless the graduation application form has been filed on time. DegreesDegrees OfferedIn the College of Communication, six undergraduate degrees are offered: Bachelor of Science in Advertising, Bachelor of Science in Communication Sciences and Disorders, Bachelor of Science in Communication Studies, Bachelor of Journalism, Bachelor of Science in Public Relations, and Bachelor of Science in Radio-Television-Film. The requirements of each degree are divided into special requirements, prescribed work, and major requirements; these are given later in this chapter under the heading for the degree. In addition, the student must fulfill the University-wide graduation requirements given in chapter 1 and the special requirements of the College of Communication given above. A student may not earn more than two undergraduate degrees from the College of Communication. Writing RequirementAs part of the prescribed work for all degrees in the college, students must complete two courses certified as having a substantial writing component. If the writing requirement is not fulfilled by courses specified for the degree, the two courses certified as having a substantial writing component must either be included within the electives or be taken in addition to the minimum number of semester hours for the degree. Courses with a substantial writing component are identified in the Course Schedule. Communication and Culture RequirementAs part of the prescribed work for all degrees, students must complete three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses used to fulfill this requirement may also be used to fulfill other degree requirements. Multicultural courses include, but are not limited to, the following; all courses that fulfill this requirement are identified in the Course Schedule. Advertising 371J, Advertising and Society
Applicability of Certain CoursesAmerican Sign LanguageCoursework in American Sign Language may not be used to fulfill any major requirement in the College of Communication and may not be included in the coursework in the college that is counted toward the degree. Physical Activity CoursesPhysical activity (PED) courses are offered by the Department of Kinesiology and Health Education. They are counted among courses for which a student is enrolled, and the grades are included in the grade point average. However, these courses may not be counted toward a degree in the College of Communication. ROTC CoursesNo more than nine semester hours of credit for air force science, military science, or naval science courses may be counted toward any degree in the College of Communication. Such coursework may be counted only as lower-division electives in degree programs that have room for such electives, and only by students who have completed the third and fourth years of the ROTC program. ROTC courses may not be substituted for any specific required course. Concurrent Enrollment and Correspondence and Extension CoursesCredit that a University student in residence earns simultaneously by correspondence or extension from the University or elsewhere or in residence at another school will not be counted toward a degree in the College of Communication unless specifically approved in advance by the dean. A student in his or her final semester may not enroll concurrently at another institution in any course that is to be counted toward the degree. No more than 30 percent of the semester hours required for any degree offered in the College of Communication may be taken by correspondence. Courses Taken on the Pass/Fail BasisA student in the College of Communication may count toward the degree up to fifteen semester hours of coursework in elective subjects outside the College of Communication taken on the pass/fail basis. No course required for the degree and taken in residence may be taken pass/fail, unless the course is offered only on that basis. The student may also take examinations for credit in elective subjects on the pass/fail basis; credit earned by examination is not counted toward the total of five courses that the student may take on this basis. A letter grade is mandatory for credit by examination in any course in the student's major. If a student chooses to major in a subject in which he or she has taken a course pass/fail, the academic unit that offers the major determines whether the course may be counted toward the student's major requirements. Complete rules on registration on the pass/fail basis are given in General Information. Bible CoursesNo more than twelve semester hours of Bible courses may be counted toward a degree. Courses for Teacher PreparationMany students seek to prepare themselves for teaching within the framework of the degrees in the College of Communication. Information about teacher certification is available from the teacher certification officer in the College of Education or from the State Board for Educator Certification. The University operates Education Career Services as a liaison between students and prospective employers. All candidates for teacher certification must register with Education Career Services in the College of Education at the beginning of their student-teaching semester. Bachelor of Science in AdvertisingTo be awarded the degree of Bachelor of Science in Advertising, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements in chapter 1, the college graduation requirements above, and the special requirements, prescribed work, and major requirements below. Areas of StudyTexas Advertising Management ProgramAll students seeking a Bachelor of Science in Advertising begin in the Texas Advertising Management program. This program is designed for students interested in a variety of professional careers, including advertising management positions in a wide range of advertising, sales promotion, direct response, promotional products, and related agencies. Students planning to work for advertisers, such as manufacturing or service companies, rather than for agencies also may meet their goals through the Texas Advertising Management program. The program focuses on an integrated approach in which communication problems are addressed with a variety of tools, including advertising, public relations, sales promotion, and direct response. Students must complete eight core courses: Advertising 318J, 325, 344K, 345J, 350 (or 468K, if applicable), 369J, 370J, and 371J. In addition, all students must complete at least twelve semester hours of electives within the Department of Advertising. Students may remain in this program for flexibility in their choice of electives, or they may choose to apply for acceptance into one of three specialty areas of study described below: Texas Creative program, Texas Media program, or Texas Interactive program.
Texas Creative ProgramThis program is designed to mold talented students into skilled advertising copywriters and art directors. To achieve that goal, it focuses on the creative and strategic thinking required to make the highest quality advertising messages. The program consists of Advertising 343K, Portfolio I; 468K, Portfolio II; and 468L, Portfolio III. In these three courses, students are expected to learn conceptual and critical thinking skills, computer design and page layout skills, and copywriting. The sequence also helps students develop the portfolio of creative work that is required of those seeking jobs in advertising.
All students enrolled in Advertising 325 may apply for admission to the Texas Creative program. Applications are generally distributed during the last week of class, and decisions are posted the following week. Students who are accepted into the program may enroll in Advertising 343K the following semester; those who are not accepted may apply again the following semester. Student work is reviewed each semester, and advancement through the program is contingent on the quality of portfolio development. Texas Media ProgramThis program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments. Students who complete Advertising 345J with a grade of at least B may apply for admission to the Texas Media program. Applications are accepted on-line each semester during the consent period; applicants are also interviewed briefly. A list of those admitted is posted before registration for the following semester. Those who are not admitted may apply again the following semester. Texas Media students complete three upper-division courses, which may be counted as upper-division advertising electives. All students in the program complete Advertising 377 (Topic 1: Advanced Media Strategies), a seminar and hands-on, project-based course. For their other two courses, students choose from topics of Advertising 377. Courses in the program may be taken concurrently. Most students complete the program in two semesters. Texas Interactive ProgramThis program is designed to give students a better understanding of interactive communication in the context of advertising, direct response, sales promotion, and other forms of integrated promotional communication. It encourages students to explore cornerstone communication topics not only as academic subjects or business applications but also as part of their everyday lives and the lives of the consumers with whom they interact. The classes are intended to develop in students the creative and critical thinking skills necessary to participate in the interactive marketplace and, ultimately, to contribute to its development. Students who complete Advertising 345J with a grade of at least B may apply for admission to the Texas Interactive program. Applications are available from the undergraduate adviser's office in the Department of Advertising; completed applications are accepted each semester during the consent period. Texas Interactive students complete three upper-division courses, which may be counted as upper-division advertising electives; these are Advertising 447, 350, and 377 (Topic 3: Digital Media). They also complete a section of Advertising 369J that is limited to Texas Interactive students. Students must take Advertising 447 and 377 before 350 and 369J. The Consent ProcedurePart of the prerequisite for some advertising courses is consent of the instructor received prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor's consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Special RequirementsTo enroll in upper-division advertising courses, a student must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill this requirement will be dropped from upper-division advertising courses, normally before the twelfth class day. The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. In addition, a student with a major in advertising must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree; if the course is offered on the pass/fail basis only, the student must have the symbol CR. Prescribed Work
Major Requirements
Order and Choice of WorkFirst Year
First-year students may not take two beginning language courses in the same semester. First-year students may not take more than eight semester hours in one department. Second Year
Third and Fourth Years
Bachelor of Science in Communication Sciences and DisordersTo be awarded the degree of Bachelor of Science in Communication Sciences and Disorders, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements in chapter 1, the college graduation requirements above, and the special requirements, prescribed work, and major requirements below. Special RequirementsTo enroll in upper-division communication sciences and disorders courses, a student must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill this requirement will be dropped from upper-division communication sciences and disorders courses, normally before the twelfth class day. This requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. In addition, a student with a major in communication sciences and disorders must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree; if the course is offered on the pass/fail basis only, the student must have a grade of CR. Prescribed Work
Special Emphases in Communication Sciences and DisordersStudents majoring in communication sciences and disorders may specialize in speech/language pathology, audiology, or education of the deaf/hearing-impaired. After completing the necessary undergraduate coursework, they may seek the graduate degrees that are required for professional accreditation by the American Speech-Language-Hearing Association (for those in speech/language pathology and audiology) or the Council on Education of the Deaf (for those in education of the deaf/hearing-impaired). Students in speech/language pathology and audiology who wish to practice in Texas must be licensed by the Texas Department of Health; those in education of the deaf/hearing-impaired must be certified by the Texas State Board for Educator Certification. Major Requirements
Order and Choice of WorkFirst Year
First-year students may not take two beginning language courses in the same semester. First-year students may not take more than eight semester hours in one department. Second Year
Third and Fourth Years
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Undergraduate Catalog Related Information Office of the Registrar
17 August 2004. Registrar's Web Team Send comments to Official Publications
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