School of Business Office of the Registrar University of Texas at Austin
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Undergraduate Catalog | 2006-2008
School of Business
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To courses in » B A Business Administration | ACC Accounting | FIN Finance | R E Real Estate | LEB Legal Environment of Business | MIS Management Information Systems | O M Operations Management | R M Risk Management | STA Statistics | MAN Management | I B International Business | MKT Marketing
 

Department of Information, Risk, and Operations Management

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

LEB | Legal Environment of Business

Upper-Division Courses

320F. Foundations of the Legal Environment of Business. Not open to law students. Introduction to the legal problems confronting businesses in the global environment. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Sixty semester hours of college coursework.

323. Business Law. Restricted to students in a business major. Role of law in society; introduction to legal reasoning, dispute resolution, judicial process, constitutional law, agency, torts, government regulations; business ethics; study of contracts. Legal Environment of Business 323 and 323H may not both be counted. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324).

323H. Business Law: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Role of law in society; introduction to legal reasoning, dispute resolution, judicial process, constitutional law, agency, torts, government regulations; business ethics; study of contracts. Legal Environment of Business 323 and 323H may not both be counted. Prerequisite: Ninety semester hours of college coursework, Accounting 312H, and credit or registration for Business Administration 324H.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in the Legal Environment of Business. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or by the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Information, Risk, and Operations Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

361. Law of Business Organizations. Not open to law students. Study of basic legal principles of business organizations and operations, including practical comparison and assessment of advantages and disadvantages of different types of organization. Prerequisite: Legal Environment of Business 323.

363. Real Estate Law. Not open to law students. Law pertaining to estates and interests in land, conveyances and mortgages, brokers, easements, contracts, default and foreclosure. Prerequisite: Legal Environment of Business 323 or the equivalent, or consent of instructor.

366. Commercial Transactions. Not open to law students. Applied business transactions, with emphasis on the Uniform Commercial Code; emphasis on bailments, sales of goods, commercial paper, bank-customer relationships, creditor security devices, and bankruptcy. Prerequisite: Legal Environment of Business 323 or the equivalent, or consent of instructor.

370. Topics in the Legal Environment of Business. Not open to law students. Selected topics on legal constraints affecting managerial decision making and business behavior. May be repeated for credit when the topics vary. Prerequisite: Legal Environment of Business 323 with a grade of at least C. Some topics may have different prerequisites; these prerequisites are given in the Course Schedule.

Topic 1: Antitrust Law.

Topic 2: Environmental Law.

Topic 3: Employer-Employee Relations.

Topic 4: Social and Ethical Responsibilities of Business.

Topic 5: The Law and the Multinational Corporation.

Topic 6: Law of the Entertainment Business.

Topic 7: Business Torts.

Topic 8: Constitutional Issues in Business.

Topic 9: Business Dispute Resolution.

Topic 10: Intellectual Property and Antitrust.

Topic 11: Sports, Sports Management, and Entertainment Law. Survey of the law as it relates to amateur and professional sports and sports management. Includes an entertainment law component that examines the legal aspects of the film industry.

Topic 12: Law of the European Union. Introduction to the rapidly evolving law of the European Union, with particular emphasis on business applications and comparisons to American law.

179, 379. Problems in the Legal Environment of Business. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Legal Environment of Business 323 with a grade of at least C; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

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MIS | Management Information Systems

The information in parentheses after a course number is the Texas Common Course Numbering (TCCN) designation. Only TCCN designations that are exact semester-hour equivalents of University courses are listed here. Additional TCCN information is given in Appendix A.

Lower-Division Courses

301. Information Technology in Business. Restricted to students in the McCombs School of Business. Explores how information technology helps to achieve competitive advantage and improve decision making, business processes, operations, and organizational design. Uses a cross-functional perspective to recognize the role of technology across business activities of management, finance, marketing, human resources, and operations. Prerequisite: A score of at least 79 on the Computer Proficiency Test.

304. Introduction to Problem Solving and Programming. Restricted to students in the McCombs School of Business. Programming skills for creating easy-to-maintain systems for business applications. Object-oriented and structured methodologies with C++. Offered on the letter-grade basis only.

310 (TCCN: BCIS 1305). Introduction to Management Information Systems. Basic computer terminology, hardware and software, communications technology, graphics, systems analysis and design, and issues arising out of the rapidly evolving field of information systems. Students are expected to achieve a working knowledge of personal computer software, including operating system software and environments, as well as spreadsheets, analytical graphics, databases, and presentation software. Hands-on experience with the Internet and use of electronic mail.

311F. Foundations of Data Analysis and Information Systems. Open only to nonbusiness majors. Basic concepts of information systems and statistics as they apply to business: computer terminology, hardware, software, descriptive statistics, simple regression, and inference, with experience using spreadsheet software to analyze real data. May not be counted toward the Bachelor of Business Administration degree.

Upper-Division Courses

325. Introduction to Data Management. Beginning and intermediate topics in data modeling for relational database management systems; development of desktop systems with technology such as Access and Visual Basic. Offered on the letter-grade basis only.

333K. Computer System Utilization in Business. Concepts and practices of information systems. Advanced programming techniques used to generate menu-driven applications. Offered on the letter-grade basis only. Prerequisite: Management Information Systems 304 and 325.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Management Information Systems. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Information, Risk, and Operations Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

353. Internship in Management Information Systems. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353C, 353F, 353H, 353K, 353M, 353S, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. May not count toward the student's major requirement. Prerequisite: Completion of forty-five semester hours of college coursework, admission to a business major, and consent of the departmental internship coordinator.

365. Data Communications and Networking. Review of data communications and networking standards and implementation in business settings. Two lecture hours and two laboratory hours a week for one semester. Offered on the letter-grade basis only. Management Information Systems 365 and 373 (Topic 2: Applied Data Communication Systems) may not both be counted. Prerequisite: Management Information Systems 304 and 325.

366P. Management Information Systems Practicum. Restricted to business majors. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Prerequisite: Forty-five semester hours of college coursework and consent of instructor.

373. Topics in Management Information Systems. Provides in-depth treatment of business data processing concerns such as database management, telecommunications, and development of commercial systems. May be repeated for credit when the topics vary. Offered on the letter-grade basis only. Prerequisite: Varies with the topic and is given in the Course Schedule.

Topic 6: Advanced Application of Software Development. Prerequisite: Management Information Systems 333K and consent of instructor.

Topic 8: Advanced Data Communication Systems. Development issues for intranet- and internet-based systems. Prerequisite: Management Information Systems 365 (or 373 [Topic 2: Applied Data Communication Systems]).

Topic 9: Health Care Management. Prerequisite: Management Information Systems 325.

Topic 12: Technical Consulting. Prerequisite: Management Information Systems 304 and consent of instructor.

Topic 13: Supply-Chain Management. Prerequisite: Management Information Systems 325 with a grade of at least C.

Topic 14: Web Systems Development. Restricted to business majors. Concepts underlying Web development tools, page and site design, and building Web-based business sites. Prerequisite: Management Information Systems 304 and 325.

Topic 15: Systems Analysis for E-Business. Applications of technology for creating e-business systems and process redesign. Prerequisite: Management Information Systems 325.

Topic 16: Information Technology Security, Privacy, and Survivability. Prerequisite: For business majors, Management Information Systems 333K or the equivalent; for others, consent of instructor.

Topic 17: Data Mining. Introduces the data mining process and primary data mining techniques employed to extract intelligence from data and evaluates the strengths and weaknesses of data mining techniques applied to challenges in various business domains. Prerequisite: Statistics 309.

374. Business System Development. Provides background in business system analysis, evaluations, design, and implementation, using basic business knowledge and computer skills. Offered on the letter-grade basis only. Prerequisite: Management Information Systems 333K and credit or registration for Management Information Systems 365 (or credit for 373 [Topic 2: Applied Data Communication Systems]).

375. Strategic Information Technology Management. Restricted to students in a business major.

179, 379. Problems in Management Information Systems. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Management Information Systems 304 and 325 with a grade of at least B in each, and consent of instructor. A student registering for this course must have written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

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O M | Operations Management

Upper-Division Courses

335. Operations Management. Restricted to students in a business major. The operations or production function and the skills required for analyzing and solving related problems. Only one of the following may be counted: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324) and credit or registration for Statistics 309.

335H. Operations Management: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. The operations or production function and the skills required for analyzing and solving related problems. Only one of the following may be counted: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H. Prerequisite: Business Administration 151H and credit or registration for Statistics 309H.

337. Special Topics in Management. Analysis of contemporary management problems. Three lecture hours or two lecture hours and one laboratory/discussion hour a week for one semester. May be repeated for credit when the topics vary. Some sections are offered on the letter-grade basis only; these are identified in the Course Schedule. Only one of the following may be counted unless the topics vary: Management 337, Management Science 337, Operations Management 337. Prerequisite: Varies with the topic and is given in the Course Schedule.

Topic 1: Total Quality Management. Three lecture hours a week for one semester. Prerequisite: For business majors, one of the following with a grade of at least C: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H; for others, admission to an appropriate major sequence in engineering.

Topic 2: Supply Chain Modeling and Optimization. Formulating models of decision-making situations, the appropriate use of quantitative techniques, and finding solutions to the models that optimize objective measures of merit using readily available computer software. Three lecture hours a week for one semester. Prerequisite: Management 335, 335H, Management Science 335, 335H, Operations Management 335, or 335H with a grade of at least C.

Topic 3: Procurement and Supplier Management. Strategic issues in procurement and supplier management; review of competitive analysis and benchmarking; the purchasing role in fulfilling a firm's operational and competitive strategies; supplier evaluation, development, and relationship management; negotiating with suppliers for results; and commodity planning. Three lecture hours a week for one semester. Prerequisite: Management 335, 335H, Management Science 335, 335H, Operations Management 335, or 335H with a grade of at least C.

Topic 4: Information Systems for Operations. Data modeling of how firms gather, represent, process, and distribute information and knowledge; forecasting, including trends and seasonality; data mining and total data quality management; simultaneous material-data process redesign; and systems development and implementation in an operations context. Three lecture hours a week for one semester. Prerequisite: One of the following courses with a grade of at least C: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Operations Management. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Information, Risk, and Operations Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

353. Internship in Operations Management. Restricted to students in a business major. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353C, 353F, 353H, 353K, 353M, 353S, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. Prerequisite: Completion of forty-five semester hours of college coursework and consent of the departmental internship coordinator.

366P. Operations Management Practicum. Restricted to students in a business major. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Management 366P, Management Science 366P, Operations Management 366P. Prerequisite: Forty-five semester hours of college coursework and consent of instructor.

367. Strategic Supply Chain Management. Restricted to students in a business major. Management of manufacturing process technology in international competition. Only one of the following may be counted: Management 367, Management Science 367, Operations Management 367. Prerequisite: One of the following courses: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H.

368. Logistics and Inventory Management. Restricted to students in a business major. Analysis of the entire flow of information, materials, and services from suppliers through factories and warehouses to the end customer. Includes logistics, supplier selection, and inventory management, using case studies, optimization, and simulation. Only one of the following may be counted: Management 368, Management Science 368, Operations Management 368. Prerequisite: One of the following courses: Management 335, 335H, Management Science 335, 335H, Operations Management 335, 335H.

179, 379. Problems in Operations Management. Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Operations Management 335 or 336 with a grade of at least C; and consent of instructor. A student registering for this course must have written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

R M | Risk Management

Upper-Division Courses

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Risk Management. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Information, Risk, and Operations Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

357E. Introduction to Risk Management. Principles of risk management for individuals and organizations, financial aspects of insurance companies and markets, industry structure, managerial aspects of underwriting and pricing, and public policy issues.

369K. Managing Employee Risks and Benefits. Risk management issues involving financial consequences of life and health contingencies, health care finance, company management, pension planning, economics of industry structure, and public policy issues.

377. Property-Liability Risk Management and Planning. Analysis of property-liability risks of businesses, risk management tools, risk financing, and insurance contracts for financial planning purposes; investment and underwriting operations, market structures, and insurance regulation.

179, 379. Problems in Risk Management. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

STA | Statistics

Lower-Division Courses

309. Elementary Business Statistics. Training in the use of data to gain insight into business problems; describing distributions (center, spread, change, and relationships), producing data (experiments and sampling), probability and inference (means, proportions, differences, regression and correlation). Only one of the following may be counted: Economics 329, Statistics 309, 309H. Prerequisite: Mathematics 408C or 408K and Mathematics 408D or 408L.

309H. Elementary Business Statistics: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Training in the use of data to gain insight into business problems; describing distributions (center, spread, change, and relationships), producing data (experiments and sampling), probability and inference (means, proportions, differences, regression and correlation). Only one of the following may be counted: Economics 329, Statistics 309, 309H. Prerequisite: Mathematics 408C or 408K, and Mathematics 408D or 408L.

Upper-Division Courses

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Statistics. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Information, Risk, and Operations Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

371H. Statistics and Modeling: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Optimization techniques for deterministic models (linear and integer programming) and stochastic models (queueing, simulation, Markov chains). Only one of the following may be counted: Management Science 371, 371H, Statistics 371H. Prerequisite: Mathematics 408D, 408L, or 308M; Management Information Systems 301 or 310; and Statistics 309 or 309H.

376. Intermediate Statistics. Analysis of forecasting techniques and theory; macroeconomic models; long-range and short-term forecasting; forecasting for the firm, using case material. Prerequisite: Statistics 309.

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Department of Management

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

MAN | Management

Upper-Division Courses

320F. Foundations of Organizational Behavior and Administration. An introduction to the management of organizations. Issues are addressed from the perspectives of strategy and planning, organizational behavior, and operations management. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Sixty semester hours of college coursework.

325. Strategic Human Resources Management. Overview of the personnel function, covering recruitment, compensation, equal employment, job analysis, training, benefits, employee discipline, collective bargaining, safety, and health. Prerequisite: Credit or registration for Management 336 or 336H.

328. Consulting and Change Management. Restricted to students in a business major. Designed to develop the fundamental change knowledge and consulting skills of students who plan to work with organizations as change agents, internally as managerial employees or externally as outside consultants. Prerequisite: Management 336 or 336H with a grade of at least C.

336. Organizational Behavior. Restricted to students in a business major. The process of managing organizations and the behavior of individuals and groups within the organizational setting. Management 336 and 336H may not both be counted. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324); and credit or registration for three semester hours of coursework in psychology, sociology, or anthropology.

336H. Organizational Behavior: Honors. Restricted to students admitted to the McCombs School of Business Program. The process of managing organizations and the behavior of individuals and groups within the organizational setting. Management 336 and 336H may not both be counted. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324); and twenty-seven semester hours of college coursework, including credit or registration for three semester hours of coursework in psychology, sociology, or anthropology.

337. Special Topics in Management. Analysis of contemporary management problems. Three lecture hours or two lecture hours and one laboratory/discussion hour a week for one semester. May be repeated for credit when the topics vary. Some sections are offered on the letter-grade basis only; these are identified in the Course Schedule. Only one of the following may be counted unless the topics vary: Management 337, Management Science 337, Operations Management 337. Prerequisite: Varies with the topic and is given in the Course Schedule.

Topic 9: Leadership Issues. Restricted to students in a business major. Three lecture hours a week for one semester. Prerequisite: Management 336 or 336H with a grade of at least C.

Topic 11: Management of Cultural Differences. Restricted to students in a business major. Three lecture hours a week for one semester. Management 337 (Topic 11) and Middle Eastern Studies 322K (Topic 6: Management of Cultural Differences) may not both be counted. Prerequisite: One of the following courses with a grade of at least C, or two of the following courses with a grade of at least C in each: Management 335, 335H, 336, 336H, Operations Management 335, 335H.

Topic 15: Government in the Business Environment. Three lecture hours a week for one semester. Government 370L (Topic 4: Government in the Business Environment) and Management 337 (Topic 15) may not both be counted. Prerequisite: One of the following courses with a grade of at least C, or two of the following courses with a grade of at least C in each: Management 335, 335H, 336, 336H, Operations Management 335, 335H.

Topic 16: Sociology of Entrepreneurship. Same as African and African American Studies 358C and Sociology 358C. Three lecture hours a week for one semester. Only one of the following may be counted: African and African American Studies 374 (Topic: Sociology of Entrepreneurship), Management 337 (Topic 16), Sociology 321K (Topic: Sociology of Entrepreneurship). Prerequisite: For management majors, one of the following courses with a grade of at least C, or two of the following courses with a grade of at least C in each: Management 335, 335H, 336, 336H, Operations Management 335, 335H; for others, sixty semester hours of college coursework.

Topic 20: Entrepreneurial Management. Restricted to students in a business major. Covers the life cycle of an entrepreneurial business, including evaluating the attractiveness of an idea, launching the business, growing the business, and harvesting the profits. Three lecture hours a week for one semester. Prerequisite: One of the following courses with a grade of at least C, or two of the following courses with a grade of at least C in each: Management 335, 335H, 336, 336H, Operations Management 335, 335H; Accounting 311; and credit or registration for Finance 357 or 357H.

Topic 21: The Art and Science of Negotiation. Restricted to students in a business major. Designed to help students develop a broad array of negotiation skills and to understand negotiations in useful analytical frameworks. Emphasis is placed on simulations, role-playing, and cases. Three lecture hours a week for one semester. Prerequisite: Management 336 or 336H with a grade of at least C.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Management. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Management. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

353. Internship in Management. Restricted to students in a business major. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353C, 353F, 353H, 353K, 353M, 353S, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. May not be counted toward the student's major requirement. Prerequisite: Completion of forty-five semester hours of college coursework and consent of the departmental internship coordinator.

366P. Management Practicum. Restricted to business majors. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Management 366P, Management Science 366P, Operations Management 366P. Prerequisite: Forty-five semester hours of college coursework and consent of instructor.

374. General Management and Strategy. Restricted to students in a business major. Designed to enable students to analyze business situations from the point of view of the practicing general manager. Addresses key tasks involved in general management, including strategic decisions that insure the long-term health of the entire firm or a major division. Management 374 and 374H may not both be counted. Prerequisite: Seventy-five semester hours of college coursework; credit for one of the following: Management 335, 335H, 336, 336H, Operations Management 335, 335H; and credit or registration for Finance 357, Marketing 337, and one of the following: Accounting 353J, 366P, Business Administration 353H, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P.

374H. General Management and Strategy: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Designed to enable students to analyze business situations from the point of view of the practicing general manager. Addresses key tasks involved in general management, including strategic decisions that insure the long-term health of the entire firm or a major division. Management 374 and 374H may not both be counted. Prerequisite: Ninety semester hours of college coursework; credit for one of the following: Management 335, 335H, 336, 336H, Operations Management 335, 335H; credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353H, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P; and credit or registration for Finance 357 and Marketing 337.

179C, 379C. Problems in Management. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Management 335 or 336 with a grade of at least C; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

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Department of Marketing

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

I B | International Business

Upper-Division Courses

320F. Foundations of International Business. Fundamentals of international trade and the international economy; international dimensions of several functional areas of business, including management, marketing, finance, and human resource management; theoretical, institutional, and functional foundations of international business. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Completion of sixty semester hours of college coursework.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in International Business. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted a coursework taken in residence. May be repeated for credit when the topics vary.

350. International Trade. Restricted to students in a business major. Study of the principles, policies, and problems of the international exchange of goods and investments. Economics 339K and International Business 350 may not both be counted. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324).

372. Seminar in International Business. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing; additional prerequisites vary with the topic and are given in the Course Schedule.

Topic 1: International Marketing.

Topic 2: Business in Emerging Markets. Same as Latin American Studies 322 (Topic 9: Business in Emerging Markets) and Middle Eastern Studies 322K (Topic 4: Business in Emerging Markets). Only one of the following may be counted: International Business 372 (Topic 2), 372 (Topic: Business in Developing Countries), Latin American Studies 322 (Topic: Business in Developing Countries), Middle Eastern Studies 322K (Topic: Business in Developing Countries).

Topic 3: Managing the Global Corporation.

Topic 4: Competing with the Japanese.

Topic 5: Business in Latin America.

Topic 6: Business German. Only one of the following may be counted: German 612, 312L, 312S, 312W, International Business 372 (Topic 6). Additional prerequisite: German 312K or 312V with a grade of at least C, or appropriate score on the placement test.

Topic 7: Advanced Business German. Designed for students who have taken German 328. Taught in German. Normally meets with German 336W. Only one of the following may be counted: German 336W, 356V, International Business 372 (Topic 7). May be counted toward the international business elective requirement. Additional prerequisite: Three courses beyond German 506, or equivalent credit on the placement test.

Topic 8: Business Spanish. Only one of the following may be counted: International Business 372 (Topic 8), Mexican American Studies 350, Spanish 327. Additional prerequisite: Spanish 327G and 327W.

Topic 9: Business French. Taught in French. Additional prerequisite: French 320E and one additional upper-division French course, or consent of instructor.

378. International Business Operations. Restricted to students in a business major. Establishment and conduct of international business operations: trade, investments, branch and subsidiary management, intermediary functions; case studies in international enterprise. Prerequisite: Economics 339K or International Business 350, and credit or registration for one of the following: Accounting 353J, 366P, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P.

179C, 379C. Problems in International Business. Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; International Business 350 with a grade of at least C; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

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MKT | Marketing

Upper-Division Courses

320F. Foundations of Marketing. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Sixty semester hours of college coursework.

337. Principles of Marketing. Restricted to students in a business major. Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Marketing 337 and 337H may not both be counted. Prerequisite: Credit or registration for Business Administration 324 (or credit for Management Information Systems 324), and credit or registration for Accounting 312 and Statistics 309.

337H. Principles of Marketing: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Marketing 337 and 337H may not both be counted. Prerequisite: Credit or registration for Business Administration 324H (or credit for Management Information Systems 324H), and Accounting 312H.

338. Promotional Policies. Restricted to students in a business major. Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Prerequisite: Marketing 337.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Marketing. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

353. Internship in Marketing and International Business. Restricted to students in a business major. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353C, 353F, 353H, 353K, 353M, 353S, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. May not be counted toward the student's major requirement. Prerequisite: Completion of forty-five semester hours of college coursework and consent of the departmental internship coordinator.

460. Information and Analysis. Restricted to students in a business major. The development and analysis of information for marketing management sources. Three lecture hours and one recitation hour a week for one semester. Prerequisite: Marketing 337 and Statistics 309.

363. Professional Selling and Sales Management. Restricted to students in a business major. Policies, operation, coordination, and control of personal selling activities in marketing organizations. Prerequisite: Marketing 337.

366P. Marketing Practicum. Restricted to business majors. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Prerequisite: Forty-five semester hours of college coursework and consent of instructor.

370. Marketing Policies. Restricted to students in a business major. A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Prerequisite: Finance 357 and Marketing 460; credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353H, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Operations Management 353, 366P; and six additional semester hours of coursework in marketing.

370K. Retail Merchandising. Restricted to students in a business major. Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Prerequisite: Marketing 337.

372. Marketing Seminar. Restricted to students in a business major. May be repeated for credit when the topics vary. Prerequisite: Marketing 337. Additional prerequisites may be required for some topics; these are given in the Course Schedule.

Topic 1: Market Area Decisions.

Topic 2: Consumer Behavior.

Topic 3: Implementing Marketing Concepts. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Additional prerequisite: Consent of instructor.

Topic 4: Global Marketing. May be used in place of International Business 372 in fulfilling the requirements of the major in international business.

179C, 379C. Problems in Marketing. Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business Administration 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Marketing 337 with a grade of at least C; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

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Undergraduate Catalog | 2006-2008
School of Business
page 6 of 6 in Chapter 3
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School of Business Office of the Registrar University of Texas at Austin copyright 2006
Official Publications 15 Aug 2006