College of Communication Office of the Registrar University of Texas at Austin
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Undergraduate Catalog | 2006-2008
College of Communication
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Bachelor of Science in Public Relations

To be awarded the degree of Bachelor of Science in Public Relations, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements in chapter 1, the college graduation requirements in this chapter, and the special requirements, prescribed work, and major requirements below.

The Consent Procedure

Part of the prerequisite for some advertising and public relations courses is consent of the instructor received prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor's consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Consent forms are available online and in the Department of Advertising.

Special Requirements

To enroll in upper-division public relations courses, a student must have completed Advertising 318J in residence with a grade of at least B and must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill these requirements will be dropped from upper-division public relations courses, normally before the twelfth class day. The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. Students may enroll in Advertising 318J no more than twice.

In addition, a student with a major in public relations must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of at least C in each course counted toward the major requirements; if the course is offered on the pass/fail basis only, the student must have the symbol CR.

A score of at least 45 on the College of Communication Grammar, Spelling and Punctuation Test and a score of at least 29 on the School of Journalism Word Processing Test are prerequisites for Journalism 315. Students who do not fulfill this requirement will be unable to register for the course.

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Prescribed Work

  1. Rhetoric and Writing 306, English 316K, and six semester hours chosen from Rhetoric and Writing 309K, 309S, and 310.
  2. Two courses certified as having a substantial writing component, both of which may be taken within the College of Communication. Courses with a substantial writing component are identified in the Course Schedule.
  3. Three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses that fulfill this requirement may also be used to fulfill other degree requirements. A partial list of these communication and culture courses is given in this chapter; a complete list is available in the college's Office of Student Affairs before registration for each semester and summer session. The courses are also identified in the Course Schedule.
  4. Three semester hours of fine arts, chosen from courses in art (including art history, studio art, visual art studies), fine arts, music (including music, instruments, ensemble), and theatre and dance.
  5. Students must demonstrate fourth-semester-level proficiency in a foreign language. Courses taken to meet this requirement may not be taken on the pass/fail basis.
          Students who enter the University with a foreign language deficiency must take the first two semesters in a foreign language without degree credit to remove the deficiency.
          The usual course sequence is 406 or 506, 407 or 507 or 508K, 312K, and 312L. For some languages, different course numbers are used; such courses may be counted toward this requirement if they are designed to provide first-semester-level through fourth-semester-level proficiency. Credit may be earned by examination for any part of the sequence.
          An extensive foreign language testing program is available at the University. Students with knowledge of a language are encouraged to take appropriate tests both to earn as much credit as possible and to be placed at the proper level for further study. Students should consult the Division of Instructional Innovation and Assessment or the department concerned for information on testing.
  6. Fifteen semester hours of social science, consisting of six hours of American history; six hours of American government, including Texas government; and three hours of anthropology, economics, geography, linguistics, psychology, or sociology.
  7. Mathematics 303D, 305G, or a substitute acceptable to the Business Foundations Program.
  8. Nine semester hours of natural sciences, of which six hours (and no more than six) must be taken in one field of study. Courses must be chosen from the following fields: astronomy, biology, chemistry, computer sciences, geological sciences, marine science, physical science, and physics. For this requirement, a student may take three hours of mathematics beyond those used to fulfill requirement 7.
  9. Twelve semester hours of coursework in business, preferably three hours in marketing, three hours in management, three hours in accounting, and three hours in either legal environment of business or finance. At least six of the twelve hours must be in upper-division coursework. Marketing 338 may not be counted toward this requirement.
  10. At least thirty-six semester hours of upper-division coursework.
  11. No more than twelve semester hours of transfer credit may be counted toward the major requirements given below.
  12. Enough additional coursework to make a total of 120 semester hours. No more than thirty-six semester hours in one subject may be counted toward the degree.
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Major Requirements

  1. At least thirty-six but no more than forty-two semester hours of coursework, of which at least twenty-four hours must be upper-division. The following courses are required:
    1. Advertising 318J, 344K, Journalism 315, 360, Public Relations 319 or 331, 348, 350, 352, 367, and 377K. The student must complete Advertising 318J in residence with a grade of at least B.
            A statistics course is a prerequisite for certain upper-division courses in the major. A list of statistics courses that may be used is available from the public relations adviser.
    2. Six additional hours in public relations, advertising, and journalism, preferably chosen from Advertising 378, Public Relations 378, and Journalism 327.
  2. At least six semester hours of coursework must be taken in the College of Communication but outside advertising and public relations. The following are preferred: Communication Studies 306M, 313M, 332, 367 (approved topics), Journalism 363; a list of approved topics of Communication Studies 367 is available from the public relations adviser. No student may count toward the degree more than forty-eight hours (including transfer credit) in College of Communication coursework.
  3. No College of Communication course to be counted toward the degree and no course to be counted toward major requirement 1 above may be taken on the pass/fail basis, unless the course is offered only on that basis.
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Order and Choice of Work

First Year

  1. The student must take three courses from the following group each semester:
    1. Rhetoric and Writing 306.
    2. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work above.
    3. Courses in a foreign language.
  2. Advertising 318J.
  3. Additional coursework to raise the student's course load to fifteen or sixteen hours each semester. Courses should be chosen with the guidance of a college adviser.

First-year students may not take two beginning language courses in the same semester. First year students may not take more than eight semester hours in one department.

Second Year

  1. The student must take three courses from the following group each semester; four are recommended:
    1. English 316K and rhetoric and writing courses to be counted toward requirement 1 of the prescribed work.
    2. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work, including courses in American government or American history.
    3. Courses in the foreign language, unless the language requirement has been fulfilled.
  2. Public Relations 319.
  3. A statistics course approved by the college, to meet the prerequisite for Advertising 344K.
  4. Enough additional coursework, if needed, to raise the student's course load to fifteen or sixteen hours each semester. Basic courses in writing are especially recommended.

Third and Fourth Years

  1. Two courses certified as having a substantial writing component.
  2. Any outstanding requirements included in the prescribed work.
  3. The remaining courses listed as major requirements.
  4. Upper-division electives chosen to support the major. Public relations majors normally emphasize writing courses, such as those in English, journalism, and liberal arts; public speaking courses, such as those in communication studies; psychology; marketing; and/or management.
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Bachelor of Science in Radio-Television-Film

To be awarded the degree of Bachelor of Science in Radio-Television-Film, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements in chapter 1, the college graduation requirements in this chapter, and the special requirements, prescribed work, and major requirements below.

Special Requirements

To enroll in upper-division radio-television-film courses, a student must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill this requirement will be dropped from upper-division radio-television-film courses, normally before the twelfth class day. The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average.

In addition, a student with a major in radio-television-film must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree; if the course is offered on the pass/fail basis only, the student must have the symbol CR.

To enroll in some upper-division radio-television-film courses, the student must earn specific grades in prerequisite courses. In addition, enrollment in a few upper-division courses requires the consent of the instructor. The departmental consent process and complete course prerequisites are given later in this chapter.

It is not recommended that a student majoring in radio-television-film register for more than nine semester hours in radio-television-film in one long-session semester or more than six semester hours in a summer session.

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Prescribed Work

  1. Rhetoric and Writing 306, English 316K, and an additional three-semester-hour course in either English or rhetoric and writing.
  2. Two courses certified as having a substantial writing component, both of which may be taken within the College of Communication. Courses with a substantial writing component are identified in the Course Schedule.
  3. Three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses that fulfill this requirement may also be used to fulfill other degree requirements. A partial list of these communication and culture courses is given in this chapter; a complete list is available from the college's Office of Student Affairs before registration for each semester and summer session. The courses are also identified in the Course Schedule.
  4. Three semester hours of fine arts, chosen from courses in art (including art history, studio art, visual art studies), fine arts, music (including music, instruments, ensemble), and theatre and dance.
  5. Students must demonstrate fourth-semester-level proficiency in a foreign language. Courses taken to meet this requirement may not be taken on the pass/fail basis.
          Students who enter the University with a foreign language deficiency must take the first two semesters in a foreign language without degree credit to remove the deficiency.
          The usual course sequence is 406 or 506, 407 or 507 or 508K, 312K, and 312L. For some languages, different course numbers are used; such courses may be counted toward this requirement if they are designed to provide first-semester-level through fourth-semester-level proficiency. Credit may be earned by examination for any part of the sequence.
          An extensive foreign language testing program is available at the University. Students with knowledge of a language are encouraged to take appropriate tests both to earn as much credit as possible and to be placed at the proper level for further study. Students should consult the Division of Instructional Innovation and Assessment or the department concerned for information on testing.
  6. Fifteen semester hours of social science, consisting of six hours of American history; six hours of American government, including Texas government; and three hours of anthropology, economics, geography, linguistics, psychology, or sociology.
  7. Three semester hours of mathematics.
  8. Nine semester hours of natural sciences, of which six hours (and no more than six) must be taken in one field of study. Courses must be chosen from the following fields: astronomy, biology, chemistry, computer sciences, geological sciences, marine science, physical science, and physics. For this requirement, a student may take three hours of mathematics beyond those used to fulfill requirement 7.
  9. At least thirty-six semester hours of upper-division coursework.
  10. No more than twelve semester hours of transfer credit in radio-television-film may be counted toward the degree.
  11. Enough additional coursework to make a total of 120 semester hours. No more than forty-two hours in radio-television-film and no more than thirty-six hours in any other single field may be counted toward the degree.
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Major Requirements

  1. At least thirty but no more than forty-two semester hours of radio-television-film, of which at least eighteen hours must be upper-division. All students must take Radio-Television-Film 305, nine additional hours of lower-division coursework, and two courses chosen from the following: Radio-Television-Film 330K, 331J, 331K, 331M, 331N, 331P, 334, 335, 342, 342T, 345, 347C, 348, 359, 359S, 365, 365M, 369, and 370.
          Each student may design an individual program to fulfill requirement 1 by choosing from one or more of the principal areas described in the section Areas of Study below.
  2. At least six semester hours of coursework must be taken in the College of Communication but outside the department. However, no student may count toward the degree more than forty-eight hours (including transfer credit) in College of Communication coursework.
  3. No College of Communication course to be counted toward the degree may be taken on the pass/fail basis, unless the course is offered only on that basis.
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Areas of Study

The program in radio-television-film is designed to prepare students for careers in media research, creative writing, and various production fields. It is also intended to train students to analyze the role in society of communication media and technologies.

To meet these goals, the department offers a multidisciplinary curriculum. The three principal areas of study are production, screenwriting, and media studies. Students in media studies may focus on critical and cultural studies, ethnic and minority studies, gender and sexuality studies, mass communication, international communication, or communication technology and policy.

Each student's program of study is planned by the student and the adviser to meet the student's academic and professional goals. Since upper-division courses in each area require specific lower-division prerequisites, students should choose their lower-division courses with care. The following are the upper-division radio-television-film courses in each area, and the prerequisite lower-division courses. Complete course prerequisites are given later in this chapter.

  1. Production
    1. Radio-Television-Film 331L, 337, 337P, 338, 340, 341, 341C, 343, 344, 346, 346C, 351, 351C, 366, 366K, 367K, 367L, 368, and 368S. Prerequisite lower-division courses: Radio-Television-Film 305, 317, 318, and three additional semester hours of lower-division coursework in radio-television-film.
    2. Radio-Television-Film 331Q, 331R, 331T, and 344M. Prerequisite lower-division courses: Radio-Television-Film 305, 318 or 319, and six additional semester hours chosen from Radio-Television-Film 309, 314, 316, 317, 318, and 319.
          Students who plan to take production courses should be aware that these courses may require five to ten hours of independent production or studio time each week in addition to the class meetings listed in the Course Schedule. All costs of production, such as the cost of film and film processing, actors' fees, and location fees, are borne by the student. The cost of most equipment is covered by the college Learning Equipment Fee and the incidental fees assessed for each course.
  2. Screenwriting: Radio-Television-Film 333 and 369. Prerequisite lower-division courses: Radio-Television-Film 305, either 314 or 316, and six additional semester hours of lower-division coursework in radio-television-film.
  3. Media studies
    1. Critical and cultural studies, ethnic and minority studies, gender and sexuality studies: Radio-Television-Film 331K, 335, 345, 359, 365 (Topic 4: History of United States Latino Media), 365 (Topic 5: Latin American Media), 365 (Topic 7: Narrowcasting), and 370. Prerequisite lower-division courses: Radio-Television-Film 305, either 314 or 316, and six additional semester hours of lower-division coursework in radio-television-film.
    2. Communication technology and information policy studies: Radio-Television-Film 331J, 331M, 331N, 331P, and 342T. Prerequisite lower-division courses: Radio-Television-Film 305, 309, and six additional semester hours of lower-division coursework in radio-television-film.
    3. Mass communication, international communication: Radio-Television-Film 330K, 334, 342, 347C, 348, 365 (Topic 2: Latino Audiences), 365 (Topic 3: Mass Media and Ethnic Groups), 365 (Topic 6: Latinos and Media), and 365M. Prerequisite lower-division courses: Radio-Television-Film 305 and nine additional semester hours of lower-division coursework in radio-television-film.
  4. Options for independent study
    • Radio-Television-Film 330L, Internship in Film and Electronic Media
    • Radio-Television-Film 336, Special Projects in Radio-Television-Film
    • Radio-Television-Film 178, Radio-Television-Film Internship
    • Radio-Television-Film 378H, Honors Tutorial Course
          Prerequisites for these courses vary; they are given later in this chapter and in the Course Schedule.
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Order and Choice of Work

First Year

  1. The student must take three courses from the following group each semester:
    1. Rhetoric and Writing 306.
    2. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work.
    3. Courses in a foreign language.
  2. Radio-Television-Film 305 and one of the following: Radio-Television-Film 309, 312C, 314, 316, 316M.
  3. Enough additional coursework to raise the student's course load to fifteen or sixteen hours each semester. Courses should be chosen with the guidance of a college adviser.

First-year students may not take two beginning language courses in the same semester. First-year students may not take more than eight semester hours in one department.

Second Year

  1. The student must take three courses from the following group each semester; four are recommended:
    1. English 316K and any three-semester-hour course in English or rhetoric and writing.
    2. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work, including courses in American government or American history.
    3. Courses in the foreign language, unless the language requirement has been fulfilled.
  2. Two lower-division courses in radio-television-film, including those that are prerequisite to the area(s) in which the student plans to take upper-division courses.
  3. Enough additional coursework, if needed, to raise the student's course load to fifteen or sixteen hours each semester.

Third and Fourth Years

  1. Two courses certified as having a substantial writing component.
  2. Any outstanding requirements included in the prescribed work.
  3. Two upper-division radio-television-film courses to be counted toward requirement 1 of the major requirements.
  4. Twelve to twenty-four semester hours of upper-division coursework in radio-television-film.
  5. Enough additional coursework to raise the student's course load to fifteen or sixteen hours each semester.
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Undergraduate Catalog | 2006-2008
College of Communication
page 4 of 8 in Chapter 4
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College of Communication Office of the Registrar University of Texas at Austin copyright 2006
Official Publications 15 Aug 2006