College of Communication Office of the Registrar University of Texas at Austin
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Undergraduate Catalog | 2006-2008
College of Communication
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Courses

The faculty has approval to offer the following courses in the academic years 2006–2007 and 2007–2008; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes made to the course inventory after the publication of this catalog.

A full explanation of course numbers is given in General Information. In brief, the first digit of a course number indicates the semester hour value of the course. The second and third digits indicate the rank of the course: if they are 01 through 19, the course is of lower-division rank; if 20 through 79, of upper-division rank; if 80 through 99, of graduate rank.

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Communication

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

COM | Communication

Lower-Division Courses

301C. Freshman Seminar. Restricted to first-semester freshmen. Small-group seminar involving reading, discussion, writing, and oral reports. Introduction to University resources, including libraries, computer and research facilities, and museums. Several sections are offered each semester, with various topics and instructors. Two lecture hours and one discussion hour a week for one semester.

301D. Connecting Research Experience. Restricted to freshmen and sophomores. Supervised research associated with the Connexus Bridging Disciplines Program. The equivalent of three lecture hours a week for one semester. With consent of the Connexus Bridging Disciplines Program, may be repeated for credit. Prerequisite: Admission to the Connexus Bridging Disciplines Program.

001F. First-Year Interest Group Seminar. Restricted to students in the First-Year Interest Group Program. Basic issues in various College of Communication disciplines. One lecture hour a week for one semester.

102D, 202D, 302D. Connecting Internship Experience. Supervised internship experience related to interdisciplinary themes of a Bridging Disciplines Program. Internships may be on or off campus, be paid or unpaid, and may include work with nonprofit agencies, government offices, or private corporations. For 102D, three hours of fieldwork a week for one semester; for 202D, six hours of fieldwork a week for one semester; for 302D, ten hours of fieldwork a week for one semester. With consent of the Bridging Disciplines Program research coordinator, may be repeated once for credit. May not be counted toward any College of Communication degree. Prerequisite: Admission to the Bridging Disciplines Programs.

309. Communication Technology and Society. Same as Radio-Television-Film 309. Study of communication technologies, their uses in interpersonal, group, mass, and international contexts, and the impact of technologies on work. Prerequisite: For radio-television-film majors, Radio-Television-Film 305; for others, none.

314. Special Topics in Communication. Contemporary issues and practices in communication. May be repeated for credit when the topics vary.

316M. Communication and Ethnic Groups. Same as Radio-Television-Film 316M. Critical review of contemporary and historical media images of, and discourses on, race and ethnicity. Introduction to relevant communication research, policy, and institutions. Three lecture hours and one discussion hour a week for one semester. Prerequisite: A major in the College of Communication. Additional prerequisite for radio-television-film majors: Radio-Television-Film 305.

118C, 218C, 318C. Forum Seminar Series. Restricted to freshmen and sophomores. Lectures and discussions on various contemporary issues. Emphasis on multidisciplinary perspectives and critical discourse. For 118C, two lecture hours a week for eight weeks; for 218C, two lecture hours a week for one semester; for 318C, three lecture hours a week for one semester, or two lecture hours and one hour of supervised research a week for one semester. May be repeated for credit when the topics vary.

119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S. Topics in Communication. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

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Upper-Division Courses

320C. Connecting Research Experience. Supervised research associated with the Connexus Bridging Disciplines Program. The equivalent of three lecture hours a week for one semester. With consent of the Connexus Bridging Disciplines Program, may be repeated for credit. Prerequisite: Upper-division standing and admission to the Connexus Bridging Disciplines Program.

324. Topics and Skills in Communication. Contemporary issues, practices, and skills in communication and the entertainment industry, including studies in the business of entertainment, the creative process, and contemporary Hollywood cinema. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, Radio-Television-Film 305, admission to the Semester in Los Angeles program, and a University grade point average of at least 2.25.

129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Communication. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Center for Global Educational Opportunities. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

350. Communication Internship. Restricted to students in the College of Communication with upper-division standing. Practical work experience related to the student's area of interest in the communication field. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. May not be taken by students who have credit for any three-semester-hour communication internship course. Prerequisite: Completion of the prerequisite for the three-semester-hour internship course in the student's major department. Applications are available in the college's career services office and must be submitted by the sixth class day in a long-session semester and by the second class day in the summer term.

350L. Semester in Los Angeles Internship. Practical work experience in the entertainment industry in Los Angeles. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. Prerequisite: Upper-division standing, Radio-Television-Film 305, admission to the Semester in Los Angeles program, and a University grade point average of at least 2.25.

360. Communication Research Design. An introduction to sampling, measurement, data collection, and analytic procedures as applied to research problems in communication. Prerequisite: Upper-division standing.

370. Advanced Study in Communication. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, admission to the College of Communication Senior Fellows Program, and consent of instructor.

178. Communication Internship. Restricted to students in the College of Communication with upper-division standing. Practical work experience related to the student's area of interest in the communication field. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. May be repeated, but only one hour may be counted toward a degree in the College of Communication. Prerequisite: Completion of a three-hour internship course in the College of Communication. Applications are available in the college's career services office and must be submitted by the sixth class day in a long-session semester and by the second class day in the summer term.

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Department of Advertising

Unless otherwise stated below, each course meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

ADV | Advertising

The information in parentheses after a course number is the Texas Common Course Numbering (TCCN) designation. Only TCCN designations that are exact semester-hour equivalents of University courses are listed here. Additional TCCN information is given in Appendix A.

Lower-Division Courses

303. Advertising and Popular Culture. An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. May not be counted toward the Bachelor of Science in Advertising degree.

304. Advertising on the Internet. The defining concepts, differences, and current practices of advertising on the Internet. Three lecture hours a week for one semester, with additional laboratory hours to be arranged. May not be counted toward the Bachelor of Science in Advertising degree.

305. Fundamentals of Advertising. Fundamentals and practices of advertising in relation to economies, societies, and mass communication. May not be counted toward the Bachelor of Science in Advertising degree.

315. History and Development of Advertising. The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Advertising 315 and 335 may not both be counted.

316. Creativity and American Culture. A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. May not be counted toward the Bachelor of Science in Advertising degree.

318J. Introduction to Advertising and Integrated Brand Communication. The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester. Students may not enroll in Advertising 318J more than twice.

319. Psychology of Advertising. A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising as persuasive communication.

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Upper-Division Courses

To enroll in any upper-division advertising course, an advertising major must have fulfilled the special requirements for the Bachelor of Science in Advertising.

325. Introduction to Advertising Creativity. Restricted to advertising and public relations majors. Development of concepts and problem-solving techniques for print and broadcast advertising design and copywriting. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing, and Advertising 318J with a grade of at least B.

334. International Advertising. Major issues in international advertising and advertising directed at cultural minorities within countries. Prerequisite: Advertising 318J or Marketing 320F or 337.

342. Advertising Copywriting. Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Prerequisite: Advertising 325 with a grade of at least C, and instructor's approval of the student's previous work in advertising courses.

343K. Portfolio I. Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, and admission to the Texas Creative sequence.

344K. Advertising Research. Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing, Advertising 318J with a grade of at least B, and completion of an approved statistics course with a grade of at least C. A list of approved courses is available from the Office of Student Affairs in the Department of Advertising.

345J. Advertising Media Planning. Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Credit with a grade of a least C or registration for Advertising 325, and completion of an approved statistics course with a grade of at least C.

447. Computer Imaging Topics. Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and consent of instructor received prior to registering.

Topic 1: Advertising Design for Interactive Media.

348. Design of Integrated Communications. Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Prerequisite: Upper-division standing.

350. Advertising Internship. Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Advertising 350 and 468K may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each. An internship application and a letter from the employer must be submitted by the twelfth class day in long-session semesters and by the fourth class day in the summer session.

151. Advertising Practicum. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: Advertising 350 or 468K, consent of departmental internship coordinator, and completion of department requirements for enrollment in an internship course.

366. Special Topics in Advertising. May be repeated for credit when the topics vary. May not be counted toward the Bachelor of Science in Advertising degree.

368C. Advertising Senior Seminar. May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J and written consent of instructor received prior to registering.

Topic 1: Agency Practices.

Topic 2: Affect and Emotion.

Topic 3: Advertising Ethics.

468K. Portfolio II. Intermediate advertising art direction and copywriting; special emphasis on execution skills and concepts. Three lecture hours and three studio hours a week for one semester. Advertising 350 and 468K may not both be counted. Prerequisite: Advertising 343K.

468L. Portfolio III. Advanced advertising art direction and advertising creative concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 468K.

370J. Integrated Communications Management. Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each; and Marketing 320F or 337.

371J. Advertising and Society. A study of the social, legal, and ethical issues in advertising. Prerequisite: Advertising 344K and 345J with a grade of at least C in each, and Marketing 320F or 337.

373. Integrated Communications Campaigns. Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours and three laboratory hours a week for one semester. Only one of the following may be counted: Advertising 369J, 373, Public Relations 377K. Prerequisite: Advertising 370J or Public Relations 367.

475. Portfolio IV. Restricted enrollment; selected students may register only after critique. Designed to enhance the intellectual and philosophical framework of students in the Texas Creative program. Three lecture hours and three laboratory hours a week for one semester. Prerequisite: Advertising 468L.

377. Advertising Media Topics. Three lecture hours a week for one semester or as required by the topic. May be repeated for credit when the topics vary. Prerequisite: Admission to the Texas Media program and consent of instructor. Additional prerequisites vary with the topic and are given in the Course Schedule.

Topic 1: Advanced Media Strategies. Required for students in the Texas Media program.

Topic 2: One-to-One Advertising on the Internet. Additional prerequisite: Experience using HTML. Students may be added to the class on the first class day.

Topic 3: Digital Media. Additional prerequisite: Experience using HTML. Students may be added to the class on the first class day.

Topic 4: Media Alliances. Focuses on the partnerships and tools used in generating, investigating, and evaluating unique brand contact points such as product placement, sponsorships, and other promotional media activities. Includes co-branding efforts, client-generated media venues, and public relations alliances from a media planning perspective.

Topic 5: Media Show. Designed to help students remove the traditional barriers between message development and delivery in their media work. Students have the opportunity to show their work to industry professionals across a variety of venues. Three lecture hours and three studio hours a week for one semester.

378. Advanced Studies in Advertising. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B, and written consent of instructor.

Topic 2: Advanced Issues in Multicultural Markets.

Topic 4: Direct Marketing. Additional prerequisite: Marketing 320F.

379H. Honors Tutorial Course. Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Prerequisite: Admission to the Advertising Honors Program.

179J, 279J, 379J, 479J. Advertising Problems. Individual instruction. Some topics may require additional laboratory hours. May be repeated for credit when the topics vary. Prerequisite: Written consent of instructor received prior to registering.

Topic 1: Supervised Individual Special Studies. Supervised individual special studies for which separate courses are not available.

Topic 2: Supervised Individual Creative Studies. Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.

Topic 3: Supervised Individual Media Studies. Supervised individual media studies for which separate courses are not available. Additional laboratory hours to be arranged. Additional prerequisite: Advertising 345J.

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P R | Public Relations

Lower-Division Courses

305. Fundamentals of Public Relations. May not be counted toward the Bachelor of Science in Public Relations degree.

319. Principles of Public Relations. Restricted to public relations majors. Principles, theory, history, ethics, and practice of public relations in a variety of organizational settings; elements of strategic management. Only one of the following may be counted: Public Relations 319, 331, 333. Prerequisite: Advertising 318J with a grade of at least B.

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Upper-Division Courses

331. Fundamentals of Media Relations. Strategic public relations decisions as they relate to media; investigation of ethical principles and norms regulating activity of public relations. May not be counted toward the major requirement for the Bachelor of Science in Public Relations degree. Only one of the following may be counted: Public Relations 319, 331, 333.

348. Public Relations Techniques. Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours and four laboratory hours a week. Prerequisite: Public Relations 319 (or 333) or 331; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309L, 309S, 325M, 379C (Topic: Grammar and Style for Writers).

350. Public Relations Internship. Restricted to public relations majors. Internship to be arranged by student and approved by instructor. Public Relations 321K and 350 may not both be counted. Offered on the pass/fail basis only. May be taken only once. Prerequisite: Public Relations 319 (or 333) or 331, and 348, and consent of instructor. To enroll in this course, students must apply to the department for consent; information about this procedure is available in the departmental office.

151. Public Relations Internship. Designed for students who have completed a three-semester-hour internship in public relations. Internship and discussion hours to be arranged. Public Relations 121L and 151 may not both be counted. Offered on the pass/fail basis only. Prerequisite: Public Relations 350 (or 321K); consent of the public relations internship coordinator; and completion of the major requirements for enrollment in an internship course.

352. Strategies in Public Relations. Restricted to public relations majors. Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs. Public Relations 334 and 352 may not both be counted. Prerequisite: Public Relations 319 (or 333) or 331, and 348.

366. Special Topics in Public Relations. May be repeated for credit when the topics vary. May not be counted toward the Bachelor of Science in Public Relations degree.

367. Integrated Communications Management. Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K; Marketing 320F; Public Relations 319 (or 333) or 331; Public Relations 348; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309L, 309S, 325M, 379C (Topic: Grammar and Style for Writers).

374. Public Relations Publications. Production of controlled public relations media for internal and external publics; analysis of annual reports, trade magazines, and electronic publishing. Prerequisite: Public Relations 319 (or 333) or 331, and 348, or consent of instructor; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309L, 309S, 325M, 379C (Topic: Grammar and Style for Writers).

377K. Integrated Communications Campaigns. Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Only one of the following may be counted: Advertising 369J, 373, Public Relations 377K. Prerequisite: Public Relations 367 or Advertising 370J.

378. Advanced Studies in Public Relations. May be repeated for credit when the topics vary. Prerequisite: Public Relations 305, 319 (or 333), or 331.

179, 279, 379. Public Relations Problems. Individual instruction. Prerequisite: Public Relations 352 (or 334).

379H. Honors Tutorial Course. Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special public relations topic. Prerequisite: Admission to the Public Relations Honors Program.

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Department of Communication Sciences and Disorders

Unless otherwise stated below, each course meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

CSD | Communication Sciences and Disorders

Lower-Division Courses

306K. Introduction to Communication Disorders. Introduction to the study of processes and disorders of speech, language, and hearing; observation in the University Speech and Hearing Center.

308K. Perspectives on Deafness. Examination of deafness from a number of perspectives: social and psychological meanings of deafness, the deaf community, education of deaf children, sign languages, and historical trends.

311K. Phonetic Description of Speech. Speech production, physiological analysis and description of speech sounds, voice quality, and voice dynamics; notation; phonetic theory; applications of phonetics.

313L. Hearing Science. Acoustical, physiological, and psychological bases of normal human hearing; theories of audition; laboratory techniques in hearing science research.

314L. Sociocultural Bases of Communication. An introduction to the influences of social and cultural factors, such as ethnicity, socioeconomic status, and geographic region, on communication acquisition and use, with a focus on cross-cultural communication issues in a diverse society.

315S. Speech Science. Same as Linguistics 315. Physiological and acoustical bases of speech production; theories of motor control of speech; laboratory techniques in speech science research.

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Upper-Division Courses

341. Principles of Audiology. Causes of hearing disorders; diagnostic procedures and treatment. Prerequisite: Upper-division standing, and Communication Sciences and Disorders 313L or consent of instructor.

350. Language and the Brain. Same as Linguistics 350 (Topic 1: Language and the Brain). Prerequisite: Upper-division standing.

359H. Honors Tutorial Course: Reading. Intensive reading and research as planned by the departmental honors committee. Individual instruction. Prerequisite: Upper-division standing and admission to the Communication Sciences and Disorders Honors Program.

360M. Communication and Deaf People. Forms of face-to-face communication used with deaf people, including speech/listening, systems of manual communication, and natural sign language. Emphasis is on child development issues and the use of different methods in educational practice. Offered in the fall semester only. Prerequisite: Upper-division standing and Communication Sciences and Disorders 308K.

367. Topics in Communication Sciences and Disorders. May be repeated for credit when the topics vary. Communication Sciences and Disorders 367 and Communication Studies 367 may not both be counted unless the topics vary. Prerequisite: Upper-division standing.

367C. Communication, Culture, and Disability. Through examination of historical trends, current law and practices, and family and ethical issues, explores how societies have interacted with people who are disabled. Emphasis placed on alternative methods of communication. Communication Sciences and Disorders 367 (Topic: Communication, Culture, and the Disabled) and 367C may not both be counted. Fulfills the communication and culture requirement.

367K. Introduction to Speech and Language Disorders Assessment and Treatment in Children. Introduction to assessment procedures and treatment strategies for children with speech and language disorders. Prerequisite: Upper-division standing, twelve semester hours of lower-division coursework in communication sciences and disorders, and Communication Sciences and Disorders 368K.

167M. Clinical Practicum. Supervised clinical practicum in speech/language pathology, audiology, and education of the deaf. One lecture hour and two hours of clinical teaching a week for one semester. Offered on the pass/fail basis only. May not be counted toward a degree. Prerequisite: Communication Sciences and Disorders 367K, 371, or 378; and consent of instructor.

368K. Acquisition of Communicative Abilities in Children. Development in the very young child of capacities for speaking and listening; how these abilities are employed for communicative purposes. Prerequisite: Upper-division standing and concurrent enrollment in Communication Sciences and Disorders 168L.

168L. Acquisition of Communicative Abilities in Children: Laboratory. Clinical laboratory experience in child language. One lecture hour a week for one semester. Prerequisite: Upper-division standing and concurrent enrollment in Communication Sciences and Disorders 368K.

371. Introduction to Speech and Language Disorders Assessment and Treatment in Adults. Introduction to assessment procedures and treatment strategies for adults with speech and language disorders. Prerequisite: Upper-division standing, twelve semester hours of lower-division coursework in communication sciences and disorders, and Communication Sciences and Disorders 350.

373. Principles of Aural Rehabilitation. Rationale, methods, materials, procedures, and criteria for aural rehabilitation for hearing-impaired persons. Prerequisite: Upper-division standing and twelve semester hours of lower-division coursework in communication sciences and disorders.

175K. Symposium on Deafness. Discussion of selected topics in social, political, and educational aspects of deafness. One lecture hour a week for one semester. Offered on the pass/fail basis only. May not be counted toward any degree. Prerequisite: Upper-division standing.

378. Clinical Audiology. Differential diagnostic procedures for evaluation of auditory disorders—theoretical concepts and clinical applications. Prerequisite: Upper-division standing, Communication Sciences and Disorders 341, and concurrent enrollment in Communication Sciences and Disorders 178L.

178K, 378K. Studies in Communication Sciences and Disorders. Supervised individual research. With consent of the department chair, may be repeated, but only three hours may count toward a degree in the College of Communication. Prerequisite: Eighteen semester hours of coursework in communication sciences and disorders, a University grade point average of at least 2.50, a grade point average in all College of Communication coursework of at least 3.00, and approval of a project in advance of registration.

178L. Clinical Audiology Laboratory. Clinical laboratory experience in audiology. One lecture hour a week for one semester. Prerequisite: Upper-division standing and concurrent enrollment in Communication Sciences and Disorders 378.

379H. Honors Tutorial Course: Special Project. The writing of a thesis or the presentation of a creative project; final comprehensive examination. Individual instruction. Prerequisite: Communication Sciences and Disorders 359H.

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Undergraduate Catalog | 2006-2008
College of Communication
page 5 of 8 in Chapter 4
« prev | next »
College of Communication Office of the Registrar University of Texas at Austin copyright 2006
Official Publications 15 Aug 2006