CHAPTER THREE CONTENTS
PREVIOUS FILE IN CHAPTER THREE
continued
Courses
The faculty has approval to offer the following courses in the academic years 1998-1999 and
1999-2000; however, all courses are not taught each semester or summer session. Students should consult the
Course Schedule to determine which courses and topics will be offered during a particular semester or summer
session. The Course Schedule may also reflect changes that have been made to the courses listed here since
this catalog was printed.
A full explanation of course numbers is given in
General Information. In brief, the first digit of a course
number indicates the semester hour value of the course. The second and third digits indicate the rank of the
course: if they are 01 through 19, the course is of lower-division rank; if 20 through 79, of upper-division rank;
if 80 through 99, of graduate rank.
Department of Management Science and Information Systems
Unless otherwise stated in the description below, each
class meets for three lecture hours a week for one semester.
Legal Environment of Business: LEB
Undergraduate courses in this field are not open to law students.
Upper-Division Courses
320F. Foundations of the Legal Environment of Business.
Introduction to the legal problems confronting businesses
in the global environment. May not be counted toward the
Bachelor of Business Administration degree.
Prerequisite: Upper-division standing.
323. Business Law.
Role of law in society; introduction to legal reasoning,
dispute resolution, judicial process, constitutional law, agency,
torts, government regulations; business ethics; study of
contracts. Legal Environment of Business 323 and 323H may not
both be counted. Prerequisite: Credit or registration for
Management Information Systems 324 and admission to a business major.
323H. Business Law: Honors.
Role of law in society; introduction to legal reasoning,
dispute resolution, judicial process, constitutional law,
agency, torts, government regulations; business ethics; study of
contracts. Legal Environment of Business 323 and 323H may
not both be counted. Prerequisite: Admission to the College
of Business Administration Honors Program, ninety
semester hours of college coursework, Accounting 312H, and credit
or registration for Management Information Systems 324H.
361. Law of Business Organizations.
Study of basic legal principles of business organizations
and operations, including practical comparison and assessment
of advantages and disadvantages of different types of
organization. Prerequisite: Legal Environment of Business 323.
363. Real Estate Law.
Law pertaining to estates and interests in land,
conveyances and mortgages, brokers, easements, contracts, default and
foreclosure. Prerequisite: Legal Environment of Business 323 or
the equivalent, or consent of instructor.
366. Commercial Transactions.
Applied business transactions, with emphasis on the
Uniform Commercial Code; emphasis on bailments, sales of goods,
commercial paper, bank-customer relationships, creditor
security devices, and bankruptcy.
Prerequisite: Legal Environment of Business 323 or the equivalent, or consent of instructor.
370. Topics in the Legal Environment of Business.
Selected topics on legal constraints affecting managerial
decision making and business behavior. May be repeated for
credit when the topics vary. Prerequisite: Legal Environment of
Business 323 with a grade of at least C.
Topic 1: Antitrust Law.
Topic 2: Environmental Law.
Topic 3: Employer-Employee Relations.
Topic 4: Social and Ethical Responsibilities of Business.
Topic 5: The Law and the Multinational Corporation.
Topic 6: Law of the Entertainment Business.
Topic 7: Business Torts.
Topic 8: Constitutional Issues in Business.
Topic 9: Business Dispute Resolution.
Topic 10: Intellectual Property and Antitrust.
Management Information Systems: MIS
Lower-Division Courses
304. Introduction to Business Programming.
Programming skills for creating easy-to-maintain systems
for business applications. Object-oriented and structured
methodologies with C++.
310. Introduction to Management Information Systems.
Basic computer terminology, hardware and software,
communications technology, graphics, systems analysis and
design, and issues arising out of the rapidly evolving field of
information systems. Students are expected to achieve a working
knowledge of personal computer software, including operating
system software and environments, as well as spreadsheets,
analytical graphics, databases, and presentation software.
Hands-on experience with the Internet and use of electronic mail.
311F. Foundations of Data Analysis and Information Systems.
Open only to nonbusiness majors. Basic concepts of
information systems and statistics as they apply to business:
computer terminology, hardware, software, descriptive statistics,
simple regression, and inference, with experience using
spreadsheet software to analyze real data. May not be counted toward
the Bachelor of Business Administration degree.
Upper-Division Courses
324. Business Communication: Oral and Written.
Theory and practice of effective communication, using
models from business situations. Students practice what they
learn with a variety of in-class activities, formal and informal
oral presentations, and written assignments. Most classes and
assignments involve teamwork. Management Information
Systems 324 and 324H may not both be counted.
Prerequisite: Business Administration 101, English 306, Management
Information Systems 310, and credit or registration for
Business Administration 102.
324H. Business Communication: Oral and Written: Honors.
Research techniques and applications for reports designed
for adaptive management; strategies in written and oral
communication for influence and organizational control.
Management Information Systems 324 and 324H may not both be
counted. Prerequisite: Admission to the College of Business
Administration Honors Program, Business Administration 101,
English 306, Management Information Systems 310, and credit or
registration for Business Administration 102.
325. Introduction to Data Management.
Beginning and intermediate topics in data modeling for
relational database management systems; development of
desktop systems with technology such as Access and Visual
Basic. Offered on the letter-grade basis only.
Prerequisite: Admission to a business major, and Management Information
Systems 310 or the equivalent.
333. COBOL with Business Applications.
Beginning, intermediate, and advanced topics in COBOL
programming with business systems applications; file
processing, simulation. Prerequisite: Computer Sciences 304P or
Management Information Systems 304.
333K. Computer System Utilization in Business.
Concepts and practices of information systems. Advanced
programming techniques used to generate menu-driven
applications. Offered on the letter-grade basis only.
Prerequisite: Management Information Systems
304 and 325.
366P. Management Information Systems Practicum.
Restricted to business majors. Students apply skills in
their major area and focus on additional project management
skills through group projects conducted in a professional
setting. Students may work with a private or a public enterprise.
The equivalent of three lecture hours a week for one
semester. Prerequisite: Eighteen semester hours of business
coursework, at least six of which must be upper-division, and consent
of instructor and the department.
373. Topics in Management Information Systems.
Provides in-depth treatment of business data processing
concerns such as database management, telecommunications,
and development of commercial systems. May be repeated for
credit when the topics vary. Offered on the letter-grade basis only.
Topic 1: Database Management. Prerequisite:
Management Information Systems 304 and 325.
Topic 2: Applied Data Communication Systems.
Prerequisite: Management Information Systems 325.
Topic 3: Commercial Software Systems.
Prerequisite: Management Information Systems 325.
Topic 4: Information Systems Project Management.
Prerequisite: Management Information Systems 325.
Topic 5: Client/Server Systems Development.
Prerequisite: Management Information Systems 325.
Topic 6: Advanced Application of Software Development.
Prerequisite: Management Information Systems 333K and consent
of instructor.
Topic 8: Advanced Data Communication Systems.
Development issues for intranet- and internet-based systems.
Prerequisite: Management Information Systems 373 (Topic 2:
Applied Data Communication Systems).
Topic 9: Health Care Management.
Prerequisite: Management Information Systems 325.
Topic 10: Managing Intranet and Internet Development.
Prerequisite: Management Information Systems 325.
Topic 12: Technical Consulting. Prerequisite:
Management Information Systems 304 and consent of instructor.
374. Business System Development.
Provides background in business system analysis,
evaluations, design, and implementation, using basic business
knowledge and computer skills. Offered on the letter-grade basis only.
Prerequisite: Management Information Systems 333K and
credit or registration for Management Information Systems 373
(Topic 2: Applied Data Communication
Systems).
Management Science: MSC
Upper-Division Courses
371. Introduction to Management Science.
Optimization techniques for deterministic models (linear
and integer programming) and stochastic models (queueing,
simulation, Markov chains). Management Science 371 and
371H may not both be counted. Prerequisite: Upper-division
standing, Management Information Systems 310 and Statistics
309 or the equivalent with a grade of at least C
in each, and Mathematics 408D or the equivalent.
371H. Introduction to Management Science: Honors.
Optimization techniques for deterministic models (linear
and integer programming) and stochastic models (queueing,
simulation, Markov chains). Management Science 371 and
371H may not both be counted. Prerequisite: Admission to the
College of Business Administration Honors Program,
Management Information Systems 310, Mathematics 408D or the
equivalent, and Statistics 309H.
Risk Management: R M
Upper-Division Courses
357E. Introduction to Risk Management.
Principles of risk management for individuals and
organizations, financial aspects of insurance companies and
markets, industry structure, managerial aspects of underwriting
and pricing, and public policy issues.
369K. Managing Employee Risks and Benefits.
Risk management issues involving financial consequences
of life and health contingencies, health care finance,
company management, pension planning, economics of industry
structure, and public policy issues.
Prerequisite: Risk Management 357E (or Risk Management and Insurance 357E) with a
grade of at least C.
377. Property-Liability Risk Management and Planning.
Analysis of property-liability risks of businesses, risk
management tools, risk financing, and insurance contracts for
financial planning purposes; investment and underwriting
operations, market structures, and insurance regulation.
Prerequisite: Risk Management 357E (or Risk Management and
Insurance 357E) with a grade of at least C.
Statistics: STA
Lower-Division Courses
309. Elementary Business Statistics.
Training in the use of data to gain insight into business
problems; describing distributions (center, spread, change, and
relationships), producing data (experiments and sampling),
probability and inference (means, proportions, differences,
regression and correlation). Only one of the following may
be counted: Economics 329, Statistics 309, 309H.
Prerequisite: Mathematics 403K and 403L or their equivalents.
309H. Elementary Business Statistics: Honors.
Training in the use of data to gain insight into business
problems; describing distributions (center, spread, change, and
relationships), producing data (experiments and sampling),
probability and inference (means, proportions, differences,
regression and correlation). Only one of the following may
be counted: Economics 329, Statistics 309, 309H.
Prerequisite: Mathematics 403K and 403L or their equivalents, and
admission to the College of Business Administration Honors
Program.
Upper-Division Course
376. Statistics in Business Forecasting.
Analysis of forecasting techniques and theory;
macroeconomic models; long-range and short-term forecasting; forecasting
for the firm, using case material.
Prerequisite: Statistics 309 or the equivalent, and admission to a business major.
Department of Marketing Administration
Unless otherwise stated in the description below, each
class meets for three lecture hours a week for one semester.
International Business: I B
Upper-Division Courses
320F. Foundations of International Business.
Fundamentals of international trade and the
international economy; international dimensions of several functional
areas of business, including management, marketing,
finance, and human resource management; theoretical,
institutional, and functional foundations of international business. May
not be counted toward the Bachelor of Business
Administration degree. Prerequisite: Upper-division standing.
350. International Trade.
Study of the principles, policies, and problems of the
international exchange of goods and investments. Economics
339K and International Business 350 may not both be counted.
Prerequisite: Economics 304K (or 303) and 304L (or 302), credit
or registration for Management Information Systems 324,
and admission to a business major.
372. Seminar in International Business.
May be repeated for credit when the topics vary.
Prerequisite: Upper-division standing; additional prerequisites vary with
the topic and are given in the Course Schedule.
Topic 1: International Marketing.
Topic 2: Business in Emerging Markets. Same as Latin
American Studies 322 (Topic 9: Business in Emerging
Markets) and Middle Eastern Studies 322K (Topic 4:
Business in Emerging Markets). Only one of the following may be counted: International
Business 372 (Topic 2), 372 (Topic: Business in Developing
Countries), Latin American Studies 322 (Topic:
Business in Developing Countries), Middle Eastern Studies 322K (Topic:
Business in Developing Countries).
Topic 3: Managing the Global Corporation.
Topic 4: Competing with the Japanese.
Topic 5: Business in Latin America.
Topic 6: Business German. Only one of the following may
be counted: German 612, 312L, 312S, 314L, International
Business 372 (Topic 6). Additional prerequisite: German 312K
with a grade of at least C.
Topic 7: Advanced Business German. Designed for students
who have taken German 328. Normally meets with German
356. German 356 and International Business 372 (Topic 7) may
not both be counted. May be counted toward the
international business elective requirement. Additional prerequisite:
Three courses beyond German 506, or equivalent credit on the
placement test.
Topic 8: Business Spanish. Additional prerequisite: Spanish
612, 312L, or the equivalent.
378. International Business Operations.
Establishment and conduct of international business
operations: trade, investments, branch and subsidiary
management, intermediary functions; case studies in international
enterprise. Prerequisite: Economics 339K or International Business 350,
and admission to a business major.
Marketing: MKT
Upper-Division Courses
320F. Foundations of Marketing.
Introduction to basic concepts and terminology in
marketing: the process of developing marketing strategy, the role of
marketing activities within the firm, external influences that
affect the development of marketing strategy, and basic
analytical tools appropriate to marketing decision making. May
not be counted toward the Bachelor of Business
Administration degree. Prerequisite: Upper-division standing.
337. Principles of Marketing.
Designed to expand the student's understanding of the
marketing system and basic marketing activities and to provide
a framework for marketing strategy development and
implementation of marketing tools and tactics. Marketing 337 and
337H may not both be counted. Prerequisite: Credit or
registration for Management Information Systems 324 and admission to
a business major.
337H. Principles of Marketing: Honors.
Designed to expand the student's understanding of the
marketing system and basic marketing activities and to provide
a framework for marketing strategy development and
implementation of marketing tools and tactics. Marketing 337 and
337H may not both be counted. Prerequisite: Admission to the
College of Business Administration Honors Program,
Accounting 312H, and credit or registration for Management
Information Systems 324H.
338. Promotional Policies.
Analysis of the use of promotional methods in marketing:
advertising, personal selling, sales promotion, and indirect
promotion; their social and economic consequences; their
coordination and relationship to other business functions.
Prerequisite: Marketing 337.
460. Information and Analysis.
The development and analysis of information for
marketing management sources. Three lecture hours and one
recitation hour a week for one semester.
Prerequisite: Marketing 337, and Management Information Systems 310 and Statistics 309
with a grade of at least C in each.
363. Professional Selling and Sales Management.
Policies, operation, coordination, and control of personal
selling activities in marketing organizations.
Prerequisite: Marketing 337.
366P. Marketing Practicum.
Restricted to business majors. Students apply skills in
their major area and focus on additional project management
skills through group projects conducted in a professional
setting. Students may work with a private or a public enterprise.
The equivalent of three lecture hours a week for one semester.
Prerequisite: Eighteen semester hours of business coursework,
at least six of which must be upper-division, and consent of
instructor and the department.
370. Marketing Policies.
A capstone course focusing on case studies of advanced
marketing problems, including analysis of markets,
promotional planning, pricing, and distribution coordination. Designed
to help the student develop a comprehensive understanding
of marketing policy and strategy formulation.
Prerequisite: Finance 357 and Marketing 460 with a grade of at
least C in each, Marketing 337, and six additional semester hours of
coursework in marketing.
370K. Retail Merchandising.
Designed to familiarize the student with all the activities
associated with the sale of goods and services for final
consumption and to provide an overview of the decisions involved
in merchandising and management, including factors that
influence and determine those decisions.
Prerequisite: Marketing 337.
372. Marketing Seminar.
May be repeated for credit when the topics vary.
Prerequisite: Marketing 337. Additional prerequisites may be required
for some topics; these are given in the Course Schedule.
Topic 3: Implementing Marketing
Concepts. Implementation of marketing concepts in a real-world setting through
participation in marketing projects with area companies.
Additional prerequisite: Consent of instructor.
Topic 4: International Marketing. May be used in place of
International Business 372 in fulfilling the requirements of the
major in international business.
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