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Courses

The faculty has approval to offer the following courses in the academic years 1998-1999 and 1999-2000; however, all courses are not taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes that have been made to the courses listed here since this catalog was printed.

A full explanation of course numbers is given in General Information. In brief, the first digit of a course number indicates the semester hour value of the course. The second and third digits indicate the rank of the course: if they are 01 through 19, the course is of lower-division rank; if 20 through 79, of upper-division rank; if 80 through 99, of graduate rank.

Communication

Unless otherwise stated in the description below, each class meets for three lecture hours a week for one semester.

Communication: COM

Lower-Division Courses

309. Communication Technology and Society.
Same as Radio-Television-Film 309. Study of communication technologies, their uses in interpersonal, group, mass, and international contexts, and the impact of technologies on work. Prerequisite: For radio-television-film majors, Radio-Television-Film 305; for others, none.

314. Special Topics in Communication.
Contemporary issues and practices in communication. May be repeated for credit when the topics vary.

316M. Communication and Ethnic Groups.
Same as Radio-Television-Film 316M. Critical review of contemporary and historical media images of, and discourses on, race and ethnicity. Introduction to relevant communication research, policy, and institutions. Three lecture hours and one discussion hour a week for one semester. Prerequisite: A major in the College of Communication. Additional prerequisite for radio-television-film majors: Radio-Television-Film 305.

119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S. Topics in Communication.
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

Upper-Division Courses

129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Communication.
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

360. Communication Research Design.
An introduction to sampling, measurement, data collection, and analytic procedures as applied to research problems in communication. Prerequisite: Upper-division standing.

370. Advanced Study in Communication.
May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, admission to the College of Communication Senior Fellows Program, and consent of instructor.

Department of Advertising

Unless otherwise stated in the description below, each class meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

Advertising: ADV

Lower-Division Courses

318J. Introduction to Advertising.
The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester.

319. Psychology of Advertising.
A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising as persuasive communication. Prerequisite: Advertising 318J.

Upper-Division Courses

To be eligible to enroll in any upper-division advertising course, a student with a major in advertising must have passed the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test and must have fulfilled the other special requirements for the Bachelor of Science in Advertising given in this chapter.

325. Introduction to Advertising Creativity.
Restricted to advertising majors. Development of concepts and problem-solving techniques for print and broadcast advertising design and copywriting. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing, Advertising 318J with a grade of at least B, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

334. International Advertising.
Major issues in international advertising and advertising directed at cultural minorities within countries. Prerequisite: Advertising 318J or Marketing 320F or 337.

335. History and Development of Advertising.
The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Prerequisite: Upper-division standing.

342. Advertising Copywriting.
Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Prerequisite: Advertising 325 with a grade of at least B, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

343K. Portfolio I.
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

344K. Advertising Research.
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Credit with a grade of a least C or registration for Advertising 325; completion of an approved statistics course with a grade of at least C; and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

345J. Advertising Media Planning.
Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Credit with a grade of a least C or registration for Advertising 325; completion of an approved statistics course with a grade of at least C; and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

447. Computer Imaging Topics.
Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

Topic 1: Advertising Design for Interactive Media.

348. Design of Integrated Communications.
Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Prerequisite: Upper-division standing.

350. Advertising Internship.
Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Prerequisite: Advertising 344K and 345J with a grade of at least C in each and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering. An internship application and a letter from the employer must be submitted by the twelfth class day in long-session semesters and by the fourth class day in the summer session.

151. Advertising Practicum.
Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: Advertising 350, consent of departmental internship coordinator, and completion of departmental requirements for enrollment in an internship course.

368C. Advertising Senior Seminar.
May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

Topic 1: Agency Practices.

Topic 2: Affect and Emotion.

Topic 3: Advertising Ethics.

468K. Portfolio II.
Intermediate advertising art direction and copywriting; special emphasis on execution skills and concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 343K, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

468L. Portfolio III.
Advanced advertising art direction and advertising creative concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 468K (or 368K), written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

369J. Advertising Campaigns.
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours and three laboratory hours a week for one semester. Prerequisite: Advertising 370J.

370J. Advertising Management.
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Prerequisite: Advertising 344K and 345J with a grade of at least C in each, Marketing 320F or 337, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

371J. Advertising and Society.
A study of the social, legal, and ethical issues in advertising. Prerequisite: Advertising 344K and 345J with a grade of at least C in each, Marketing 320F or 337, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

378. Special Topics in Advertising.
May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

Topic 1: Advertising Media Sales.

Topic 2: Advanced Issues in Multicultural Markets. Additional prerequisite for Latin American studies majors: Upper-division standing and written consent of instructor received prior to registering.

Topic 3: Advanced Media Strategies.

379H. Honors Tutorial Course.
Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Prerequisite: Advertising 318J with a grade of at least B, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

379J, 479J. Advertising Problems.
Individual instruction. Some topics may require additional laboratory hours. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B, written consent of instructor received prior to registering, and a passing score on the University of Texas at Austin College of Communication Grammar, Spelling and Punctuation Test received prior to registering.

Topic 1: Supervised Individual Special Studies. Supervised individual special studies for which separate courses are not available.

Topic 2: Supervised Individual Creative Studies. Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.

Topic 3: Supervised Individual Media Studies. Supervised individual media studies for which separate courses are not available. Additional laboratory hours to be arranged. Additional prerequisite: Advertising 345J.

Department of Communication Sciences and Disorders

Unless otherwise stated in the description below, each class meets for three lecture hours a week for one semester. Because prerequisites are subject to change, students should consult the Course Schedule before registering.

Communication Sciences and Disorders: CSD

Lower-Division Courses

506. First-Year American Sign Language I.
Introduction to American Sign Language. Five lecture hours a week for one semester. Offered on the letter-grade basis only.

306K. Introduction to Communication Disorders.
Introduction to the study of processes and disorders of speech, language, and hearing; observation in the University Speech and Hearing Center.

507. First-Year American Sign Language II.
American Sign Language vocabulary and basic sentence structure. Five lecture hours a week for one semester. Offered on the letter-grade basis only. Prerequisite: Communication Sciences and Disorders 506.

308K. Perspectives on Deafness.
Examination of deafness from a number of perspectives: social and psychological meanings of deafness, the deaf community, education of deaf children, sign languages, and historical trends.

311K. Phonetic Description of Speech.
Speech production, physiological analysis and description of speech sounds, voice quality, and voice dynamics; notation; phonetic theory; applications of phonetics.

312K. Second-Year American Sign Language I.
Development of conversational skills in American Sign Language. Offered on the letter-grade basis only. Prerequisite: Communication Sciences and Disorders 507.

312L. Second-Year American Sign Language II.
Further development of conversational skills in American Sign Language; introduction to American Sign Language literature and folklore. Offered on the letter-grade basis only. Prerequisite: Communication Sciences and Disorders 312K.

313L. Hearing Science.
Acoustical, physiological, and psychological bases of normal human hearing; theories of audition; laboratory techniques in hearing science research.

314L. Language and Communication.
Same as Speech 314L. The role of language in communication. Analysis of the complexity of human languages, languages in contact, language modality, and communication interaction.

315S. Speech Science.
Same as Linguistics 315. Physiological and acoustical bases of speech production; theories of motor control of speech; laboratory techniques in speech science research.

Upper-Division Courses

341. Principles of Audiology.
Causes of hearing disorders; diagnostic procedures and treatment. Prerequisite: Upper-division standing, and Communication Sciences and Disorders 313L or consent of instructor.

350. Language and the Brain.
Same as Linguistics 350 (Topic 1: Language and the Brain). Communication Sciences and Disorders 350 and 367 (Topic 1: Language and the Brain) may not both be counted. Prerequisite: Upper-division standing.

359H. Honors Tutorial Course: Reading.
Intensive reading and research as planned by the departmental honors committee. Individual instruction. Prerequisite: Upper-division standing and admission to the Communication Sciences and Disorders Honors Program.

360M. Communication and Deaf People.
Forms of face-to-face communication used with deaf people, including speech/listening, systems of manual communication, and natural sign language. Emphasis is on child development issues and the use of different methods in educational practice. Prerequisite: Communication Sciences and Disorders 308K or consent of instructor.

367. Topics in Communication Sciences and Disorders.
May be repeated for credit when the topics vary. Communication Sciences and Disorders 367 and Speech 367 may not both be counted unless the topics vary. Prerequisite: Upper-division standing.

367K. Introduction to Language Disorders Assessment and Intervention.
Introduction to assessment procedures and to the design of intervention for people with language disorders. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders, Communication Sciences and Disorders 368K, and upper-division standing or consent of instructor.

167M. Clinical Practicum.
Supervised clinical practicum in speech/language pathology, audiology, and education of the deaf. One lecture hour and two hours of clinical teaching a week for one semester. Offered on the pass/fail basis only. May not be counted toward a degree. Prerequisite: Communication Sciences and Disorders 367K, 371, or 378; and consent of instructor.

368K. Acquisition of Communicative Abilities in Children.
Development in the very young child of capacities for speaking and listening; how these abilities are employed for communicative purposes. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 168L.

168L. Acquisition of Communicative Abilities in Children: Laboratory.
Clinical laboratory experience in child language. One lecture hour a week for one semester. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 368K.

371. Introduction to Speech Disorders Assessment and Intervention.
Introduction to assessment procedures and treatment strategies for speech disorders. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders, and upper-division standing or consent of instructor.

373. Principles of Aural Rehabilitation.
Rationale, methods, materials, procedures, and criteria for aural rehabilitation for hearing-impaired persons. Prerequisite: Twelve semester hours of lower-division coursework in communication sciences and disorders or consent of instructor.

175K. Symposium on Deafness.
Discussion of selected topics in social, political, and educational aspects of deafness. One lecture hour a week for one semester. Offered on the pass/fail basis only. May not be counted toward any degree. Prerequisite: Upper-division standing.

378. Clinical Audiology.
Differential diagnostic procedures for evaluation of auditory disorders--theoretical concepts and clinical applications. Prerequisite: Communication Sciences and Disorders 341 and concurrent enrollment in Communication Sciences and Disorders 178L.

178K, 378K. Studies in Communication Sciences and Disorders.
Supervised individual research. With consent of the department chairman, may be repeated for credit. Prerequisite: Eighteen semester hours of communication sciences and disorders and approval of a project in advance of registration.

178L. Clinical Audiology Laboratory.
Clinical laboratory experience in audiology. One lecture hour a week for one semester. Prerequisite: Concurrent enrollment in Communication Sciences and Disorders 378.

379H. Honors Tutorial Course: Special Project.
The writing of a thesis or the presentation of a creative project; final comprehensive examination. Individual instruction. Prerequisite: Communication Sciences and Disorders 359H.

Contents  |  Next File  |  Previous File

Undergraduate catalog

Contents  |  Chapter 1  |  Chapter 2  |  Chapter 3  |  Chapter 4
Chapter 5  |  Chapter 6  |  Chapter 7  |  Chapter 8  |  Chapter 9
Chapter 10  |  Chapter 11  |  Chapter 12  |  Chapter 13
Texas Common Course Numbering System (Appendix A)
Appendix B

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