- 325. Introduction to Advertising Creativity.
- Development of concepts and problem-solving techniques for print and
broadcast advertising design and copywriting. Three lecture hours and one
discussion hour a week for one semester. Prerequisite: Upper-division
standing, Advertising 318J with a grade of at least B, and a passing
score on the University of Texas at Austin College of Communication Grammar,
Spelling and Punctuation Test received prior to registering.
- 334. International Advertising.
- Major issues in international advertising and advertising directed at
cultural minorities within countries. Prerequisite: Advertising 318J or
Marketing 320F or 337.
- 335. History and Development of Advertising.
- The evolution and development of advertising in the United States in a
social, historical, economic, and cultural context. Prerequisite:
Upper-division standing.
- 342. Advertising Copywriting.
- Copywriting for print and broadcast media. Methods for developing creative
advertising concepts, strategies, and executions for print, radio, and
television. Emphasis on writing rather than on art direction.
Prerequisite: Advertising 325 with a grade of at least B, written
consent of instructor received prior to registering, and a passing score on the
University of Texas at Austin College of Communication Grammar, Spelling and
Punctuation Test received prior to registering.
- 343K. Beginning Advertising Layout and Copy.
- Basic advertising art direction and copywriting skills, including
indications for graphics, headlines, and body copy. Three lecture hours and
three studio hours a week for one semester. Prerequisite: Advertising
325 with a grade of at least B, written consent of instructor received
prior to registering, and a passing score on the University of Texas at Austin
College of Communication Grammar, Spelling and Punctuation Test received prior
to registering.
- 344K. Advertising Research.
- Introduction to social science research methods as used in advertising and
marketing; emphasis on survey research and secondary data. Three lecture hours
and one discussion hour a week for one semester. Prerequisite: Credit
with a grade of a least C or registration for Advertising 325;
completion of an approved statistics course with a grade of at least C;
and a passing score on the University of Texas at Austin College of
Communication Grammar, Spelling and Punctuation Test received prior to
registering.
- 345J. Advertising Media Planning.
- Media characteristics and
media-market measurements; development of
media plans. Three lecture hours and one laboratory hour a week for one
semester. Prerequisite: Credit with a grade of a least C or
registration for Advertising 325; completion of an approved statistics course
with a grade of at least C; and a passing score on the University of
Texas at Austin College of Communication Grammar, Spelling and Punctuation Test
received prior to registering.
- 347. Computer Imaging Topics.
- Introduction to computer graphics with applications to advertising and
other disciplines. Students interact with computer systems to produce artwork
and design portfolios. Three lecture hours and three laboratory hours a week
for one semester. May be repeated for credit when the topics vary.
Prerequisite: Advertising 318J with a grade of at least B,
written consent of instructor received prior to registering, and a passing
score on the University of Texas at Austin College of Communication Grammar,
Spelling and Punctuation Test received prior to registering.
- Topic 1: Computer Graphics.
- 348. Advertising Print Production.
- Theory and practice of the graphic arts and production, including
conception and design; typography; engraving; preparation of copy, art, and
photographs; paper; color psychology; and printing. Prerequisite:
Advertising 318J with a grade of at least B, Advertising 325 with a
grade of at least C, and a passing score on the University of Texas at
Austin College of Communication Grammar, Spelling and Punctuation Test received
prior to registering.
- 350. Advertising Internship.
- Practical work experiences in advertising sales, creative management, and
research with advertisers, agencies, media, or auxiliary services. An average
of twelve hours of work a week, for a total of 180 hours a semester or summer
session. Offered on the pass/fail basis only. Prerequisite: Advertising
344K and 345J with a grade of at least C in each and a passing score on
the University of Texas at Austin College of Communication Grammar, Spelling
and Punctuation Test received prior to registering. An internship application
and a letter from the employer must be submitted by the twelfth class day in
long-session semesters and by the fourth class day in the summer
session.
- 368C. Advertising Senior Seminar.
- May be repeated for credit when the topics vary. Prerequisite:
Credit or registration for Advertising 370J, written consent of instructor
received prior to registering, and a passing score on the University of Texas
at Austin College of Communication Grammar, Spelling and Punctuation Test
received prior to registering.
- Topic 1: Agency Practices.
Topic 2: Affect and Emotion.
Topic 3: Advertising Ethics.
- 368K. Intermediate Advertising Layout and Copy.
- Intermediate advertising art direction and copywriting; special emphasis on
execution skills and concepts. Three lecture hours and three studio hours a
week for one semester. Prerequisite: Advertising 343K, written consent
of instructor received prior to registering, and a passing score on the
University of Texas at Austin College of Communication Grammar, Spelling and
Punctuation Test received prior to registering.
- 368L. Advanced Advertising Layout and Copy.
- Advanced advertising art direction and advertising creative concepts. Three
lecture hours and three studio hours a week for one semester.
Prerequisite: Advertising 368K, written consent of instructor received
prior to registering, and a passing score on the University of Texas at Austin
College of Communication Grammar, Spelling and Punctuation Test received prior
to registering.
- 369J. Advertising Campaigns.
- Concept of media mix; matching product, consumer, media profiles;
conception, research, planning, and execution of advertising campaigns; special
emphasis on advanced copywriting, layout, and production for print and
broadcast media. Three lecture hours and three laboratory hours a week for one
semester. Prerequisite: Advertising 370J.
- 370J. Advertising Management.
- Cases and problems dealing with the management of advertising and
promotional programs; media and creative strategies; consumer, retail,
industrial, and public service applications. Prerequisite: Advertising
344K and 345J with a grade of at least C in each, Marketing 320F or 337,
and a passing score on the University of Texas at Austin College of
Communication Grammar, Spelling and Punctuation Test received prior to
registering.
- 371J. Advertising and Society.
- A study of the social, legal, and ethical issues in advertising.
Prerequisite: Advertising 344K and 345J with a grade of at least
C in each, Marketing 320F or 337, and a passing score on the University
of Texas at Austin College of Communication Grammar, Spelling and Punctuation
Test received prior to registering.
- 378. Special Topics in Advertising.
- May be repeated for credit when the topics vary. Prerequisite:
Advertising 318J with a grade of at least B, written consent of
instructor received prior to registering, and a passing score on the University
of Texas at Austin College of Communication Grammar, Spelling and Punctuation
Test received prior to registering.
- 379H. Honors Tutorial Course.
- Conference course of intensive study, planned by Advertising Honors
Committee; research and the writing of a substantial paper on a special
advertising topic. Prerequisite: Advertising 318J with a grade of at
least B, written consent of instructor received prior to registering,
and a passing score on the University of Texas at Austin College of
Communication Grammar, Spelling and Punctuation Test received prior to
registering.
- 379J. Advertising Problems.
- Supervised individual special studies for which separate courses are not
available. Individual instruction. May be repeated for credit when the topics
vary. Prerequisite: Advertising 318J with a grade of at least B,
written consent of instructor received prior to registering, and a passing
score on the University of Texas at Austin College of Communication Grammar,
Spelling and Punctuation Test received prior to registering.
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