Department of Marketing Administration

International Business: I B

Upper-Division Courses

350. International Trade.

Study of the principles, policies, and problems of the international exchange of goods and investments. Economics 339K and International Business 350 may not both be counted. Prerequisite: Upper-division standing and six semester hours of coursework in the principles of economics.

363. International Commercial Relations and Policies.

Study of the organizations and processes through which international commercial policies are effected; evaluation of policy alternatives and their relations to general foreign policy. Prerequisite: International Business 350 with a grade of at least C.

372. Seminar in International Business.

May be repeated for credit when the topics vary. Prerequisite: Upper-division standing.

Topic 1: International Marketing.

Topic 2: Business in Emerging Markets. Same as Latin American Studies 322 (Topic 9: Business in Emerging Markets) and Middle Eastern Studies 322K (Topic 4: Business in Emerging Markets). Only one of the following may be counted: International Business 372 (Topic 2), 372 (Topic: Business in Developing Countries), Latin American Studies 322 (Topic: Business in Developing Countries), Middle Eastern Studies 322K (Topic: Business in Developing Countries).

Topic 3: Managing the Global Corporation.

Topic 4: Competing with the Japanese.

Topic 5: Business in Latin America.

Topic 6: Business German. Only one of the following may be counted: German 612, 312L, 312S, 314L, International Business 372 (Topic 6). Additional prerequisite: German 312K or 314K with a grade of at least C.

Topic 7: Advanced Business German.

Designed for students who have taken German 328. Normally meets with German 356. German 356 and International Business 372 (Topic 7) may not both be counted. May be counted toward the international business elective requirement. Additional prerequisite: Three courses beyond German 506, or equivalent credit on the placement test.

378. International Business Operations.

Establishment and conduct of international business operations: trade, investments, branch and subsidiary management, intermediary functions; case studies in international enterprise. Prerequisite: Upper-division standing in business, and Economics 339K or International Business 350.

Marketing: MKT

Upper-Division Courses

320F. Foundations of Marketing.

Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Upper-division standing.

337. Principles of Marketing.

Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Marketing 337 and 337H may not both be counted. Prerequisite: Upper-division standing and credit or registration for Management Information Systems 324.

337H. Principles of Marketing: Honors.

Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Marketing 337 and 337H may not both be counted. Prerequisite: Upper-division standing, admission to the College of Business Administration Honors Program, and credit or registration for Management Information Systems 324H.

338. Promotional Policies.

Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Prerequisite: Marketing 337 or 337H with a grade of at least C.

460. Information and Analysis.

The development and analysis of information for marketing management sources. Three lecture hours and one recitation hour a week for one semester. Prerequisite: Marketing 337 or 337H, Management Information Systems 310, and Statistics 309 with a grade of at least C in each.

363. Professional Selling and Sales Management.

Policies, operation, coordination, and control of personal selling activities in marketing organizations. Prerequisite: Marketing 337 or 337H with a grade of at least C.

370. Marketing Policies.

A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Prerequisite: Marketing 337 or 337H and 460 with a grade of at least C in each, Finance 357, and six additional semester hours of marketing.

370K. Retail Merchandising.

Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Prerequisite: Marketing 337 or 337H with a grade of at least C.

372. Marketing Seminar.

May be repeated for credit when the topics vary. Prerequisite: Marketing 337 or 337H with a grade of at least C. Additional prerequisites may be required for some topics; these are given in the Course Schedule.

Topic 1: Market Area Decisions.

Topic 2: Consumer Behavior.

Topic 3: Implementing Marketing Concepts. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Additional prerequisite: Consent of instructor.

Real Estate

Risk Management and Insurance

Statistics

28 August 1996. Registrar's Web Team
Comments to rgcat@utxdp.dp.utexas.edu