Hookem House at Antone's Hookem Horns Sign

UT Band member

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Join the acclaimed UT Austin marching band for a SXSW kickoff with a march from the Austin Convention Center to the Hook ’Em House at Antone’s Nightclub, followed by a special presentation and live music.

Hand in a hook'em gesture

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The Kendra Scott Women’s Entrepreneurial Leadership Institute creates space and resources for creatives, leaders, and founders to become a community of empowered and equipped visionaries who embrace entrepreneurial leadership from a woman’s perspective. To celebrate International Women’s Day, Tiff’s Treats (founded by Moody College of Communication alumna Tiffany Taylor, B.S. ’01 and McCombs alumnus Leon Chen, B.B.A. ’01) will provide their signature warm cookies to guests, and our friends from Kendra Scott will surprise attendees with gifts.

Opportunity STARTS HERE


Longhorn Loft upstairs at Antone’s

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A white robot with a claw

The Future STARTS HERE


Longhorn Loft upstairs at Antone’s

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Man wearing lab coat looking down microscope

Discovery STARTS HERE


Longhorn Loft upstairs at Antone’s

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University of Texas Tower

Longhorn Loft upstairs at Antone’s

Confirmed VIPs only

Musical performers Ghostland Observatory
Woman using her phone to control her fitbit

Innovation STARTS HERE


Longhorn Loft upstairs at Antone’s

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Digital creater waving with microphone in hand

Creativity STARTS HERE


Longhorn Loft upstairs at Antone’s

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UT Men's basketball team in a huddle

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Watch the men’s basketball team go head-to-head with Big 12 rival OU Sooners in a highly anticipated matchup. Special programming happening at halftime!

UT Women's basketball player dribbling

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Join us as we cheer on the Longhorns at the Big 12 Conference Tournament. The full schedule for the tournament will be updated closer to the event date.

7:00 – 9:00 p.m.

Musical performer Dayglow

March 8–9, 2024

SEE YOU THERE!

UT Longhorn Logo next to #UTatSXSW
UT Longhorn Logo next to #UTatSXSW
UT Longhorn Logo next to #UTatSXSW
UT Longhorn Logo next to #UTatSXSW
UT Longhorn Logo next to #UTatSXSW