Becoming Licensed

 

Licensing   |  Not Licensed Items  |   Steps  |  Agreement information

Licensing

Any person, business or organization desiring to use trademarks of The University of Texas System for products/merchandise must be licensed to do so or receive written approval from the Office of Trademark Licensing. The UT System has arranged for licenses to be issued by the Collegiate Licensing Company (CLC) and Strategic Marketing Affiliates (SMA) on the institutions' behalf. A separate license must be obtained for each institution within the system.

The CLC Consortium offers the following licenses to companies interested in producing licensed merchandise. All license applications are subject to the approval of the Office of Trademark Licensing.

  • Standard License: A standard license is available to companies that wish to manufacture collegiate products for six or more institutions and is typically reserved for larger manufacturers with well-established production, distribution and marketing capabilities.
  • Local License: A local license is available to smaller companies that wish to manufacturer collegiate product for up to five in-state institutions and do not have plans to expand significantly beyond those local institutions.

  • Internal Campus Supplier License: An internal campus supplier license is available to companies that wish to produce merchandise for “internal consumption” by institutions in the local area.

  • NCAA/Bowl/Conference Licenses: These are special licenses that are available to companies that wish to obtain rights to use the trademarks of the NCAA, bowl games or athletic conferences for use on licensed merchandise, either alone or in conjunction with an institution’s trademarks. Licensing rights to these properties can be more expensive to obtain, depending on the event and the extent of the rights and product categories.

SMA offers two types of agreements, the standard and restricted (Arlington, Brownsville, Dallas, Pan American, Permian Basin, San Antonio, Tyler, Southwestern Medical Center at Dallas, Medical Branch at Galveston, HSC-Houston, and HSC-San Antonio).

  • Standard License: This application should be used by companies that desire to produce licensed products for resale to the general public. We encourage you to complete all of the requested information to the best of your ability, and please feel free to contact our office with any questions you might have. Please note that any information not provided will be taken into consideration when reviewing this application and that SMA may contact you to clarify any responses.
  • Restricted License: This application should be used by companies that desire to produce licensed products for internal use only at the selected institution. No products produced under this license agreement may be sold to the general public. We encourage you to complete all of the requested information to the best of your ability, and please feel free to contact our office with any questions you might have. Please note that any information not provided will be taken into consideration when reviewing this application and that SMA may contact you to clarify any responses.

To download an application or obtain more detailed information about these types of licenses, please visit the Licensing Info menu at www.clc.com or www.smaworks.com/license-application/.

 

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The Following Will Not Be Licensed

  • Stationery — business-size, letterhead paper using the name or seal of a component institution of The University of Texas System.
  • Alcoholic beverages — distilled alcohol liquors, wines and malt liquors.

  • Inherently dangerous products — such as firearms, explosives, and fuels.

  • Obscene or disparaging products — including, but not limited to, nude photographs, caricature poster art or designs that would tend to lower the reputation or degrade the good will of the university as represented by the trademarks.

  • Sexually suggestive products — including, but not limited to, inappropriate slogans imprinted on clothing and the configuration of certain novelty items.

  • Staple foods, meats and natural agricultural products — all types.

  • Business names and or logos — all types.

  • Services — except in accordance with the special requirements of the Office of General Counsel applicable to services.

 

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Steps to Becoming Licensed

Outside entities wishing to use University of Texas wordmarks and logos on products/merchandise must:

  • Contact the licensing agent to obtain an application for:

    Austin/El Paso:
    Collegiate Licensing Company
    
1075 Peachtree Street, Suite 3300, Atlanta, Ga. 30309
    Phone: 
770-956-0520
  Fax: 770-955-4491
    www.clc.com 
(downloadable application under "Quick Links")

    UT Arlington, Brownsville, Dallas, Pan American, Permian Basin, San Antonio, Tyler, Southwestern Medical Center at Dallas, Medical Branch at Galveston, HSC-Houston, and HSC-San Antonio:

    Strategic Marketing Affiliates, Inc.
    
8900 Keystone Crossing, Suite 605 
Indianapolis, Ind. 46240
    Phone: 317-669-0808   Fax: 317-669-0810 SMA
    Email: questions@smaworks.com
    www.smaworks.com

  • Submit completed application to agent.

  • Review the university’s royalty policy.

  • Agent and the Office of Trademark Licensing review the application.

  • Upon passing the screening process, agent will release camera-ready artwork of the university’s marks.

  • Submit artwork for approval.

  • After receiving approval, a finished sample of the product must be submitted for inspection (Austin only).

  • Receive finished sample approval.

  • Grant license to begin selling the product.

 

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Basic License Agreement Information

  • The UT System runs a limited licensing program and does not accept all applicants.

  • The system will license only finished products that are ready for sale.

  • The license is for 1–3 years and it grants the nonexclusive right to use the licensed marks in connection with products of quality acceptable to the Board of Regents.

  • El Paso's royalty rate is 10 percent; UT Austin's rate is 12 percent. All other UT System institutions’ royalty rates are 10 percent.

  • Each component also maintains an annual advance from $100 to $4,000 on the royalties. The advance may be used as credit against future royalties generated.

  • The system requires licensees to maintain product liability insurance.

  • Licensees must indemnify and hold harmless The University of Texas System, its regents, officers, employees and agents for any liability attributable to any of the licensee’s products bearing the trademarks of any component institution of the UT System.

 

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