The Daily Texan

The Daily Texan is the daily newspaper of The University of Texas at Austin, one of the the United States’ largest universities. This TSM flagship, marking its 108th year, is the best-known and most celebrated student-produced newspaper in the country. The Texan is winner of more national, regional and state awards than any college newspaper nationwide. It counts among its alumni the winners of 18 Pulitzer Prizes.

The Texan delivers approximately 68,000* daily or 340,000* weekly readers from the local UT and greater-Austin communities. These students, scholars, business leaders, and legislators all favor the Texan as the only exclusive source of daily news about UT.

Facts

Graph of weekly readership of Daily Texan compared to the Austin-American Statesman and the Austin ChronicleThe daily readership of The Daily Texan totals 48,000.

UT Readership

94.6 percent of the entire UT community reads The Daily Texan each week.
Pie chart of university readership breakdown
Breakdown of UT Market

Type of ReaderTotal Number
Graduate Students12,660
Seniors13,151
Juniors8,667
Sophomores7,913
Freshman7,306
Faculty and Staff23,294

Total Market: 72,991

Non-UT Readership

pie charts showing breakdown of non-UT readersAustin’s professional and student commuters not affiliated with UT read The Daily Texan. The student commuters attend colleges and universities including Austin Community College, Concordia University, St. Edward’s University and Huston-Tillotson University. Survey results indicate the Texan is their source for world, state, and local news during the five-day workweek. (Based on Summer 2005 TSM survey.)

Daily Texan Sections

Sections of The Daily TexanThe Daily Texan’s sections allow advertisers to better target their markets with advertising placement.

Super Tuesday Coupons

Our Tuesday coupons offer not only exposure in the print product, but also 24/7 on-line exposure on DailyTexanOnline.com, KVRX.org and TexasStudentTV.com. The Daily Texan offers a free Tuesday Coupon e-mail subscription service to readers, as well as street-team distribution of the Tuesday Coupon page once per month at high traffic locations on campus.

DT Weekend

DT Weekend provides the university community a much needed entertainment resource. This weekly tabloid entertainment resource publishes in The Daily Texan every Thursday while school is in session and features news and events for the upcoming weekend.

Special Advertising Supplements

Advertisers benefit from a deeper concentration pertaining to the UT community on many topics such as a football focus in Double Coverage and UT’s preferred local businesses in UTmost. All supplements are available for online viewing.