The Daily Texan
The Daily Texan is the daily newspaper of The University of Texas at Austin, one of the the United States’ largest universities. This TSM flagship, marking its 108th year, is the best-known and most celebrated student-produced newspaper in the country. The Texan is winner of more national, regional and state awards than any college newspaper nationwide. It counts among its alumni the winners of 18 Pulitzer Prizes.
The Texan delivers approximately 68,000* daily or 340,000* weekly readers from the local UT and greater-Austin communities. These students, scholars, business leaders, and legislators all favor the Texan as the only exclusive source of daily news about UT.
Facts
The daily readership of The Daily Texan totals 48,000.
UT Readership
94.6 percent of the entire UT community reads The Daily Texan each week.
Breakdown of UT Market
| Type of Reader | Total Number |
|---|---|
| Graduate Students | 12,660 |
| Seniors | 13,151 |
| Juniors | 8,667 |
| Sophomores | 7,913 |
| Freshman | 7,306 |
| Faculty and Staff | 23,294 |
Total Market: 72,991
Non-UT Readership
Austin’s professional and student commuters not affiliated with UT read The Daily Texan. The student commuters attend colleges and universities including Austin Community College, Concordia University, St. Edward’s University and Huston-Tillotson University. Survey results indicate the Texan is their source for world, state, and local news during the five-day workweek. (Based on Summer 2005 TSM survey.)
Daily Texan Sections
The Daily Texan’s sections allow advertisers to better target their markets with advertising placement.
Super Tuesday Coupons
Our Tuesday coupons offer not only exposure in the print product, but also 24/7 on-line exposure on DailyTexanOnline.com, KVRX.org and TexasStudentTV.com. The Daily Texan offers a free Tuesday Coupon e-mail subscription service to readers, as well as street-team distribution of the Tuesday Coupon page once per month at high traffic locations on campus.
DT Weekend
DT Weekend provides the university community a much needed entertainment resource. This weekly tabloid entertainment resource publishes in The Daily Texan every Thursday while school is in session and features news and events for the upcoming weekend.
Special Advertising Supplements
Advertisers benefit from a deeper concentration pertaining to the UT community on many topics such as a football focus in Double Coverage and UT’s preferred local businesses in UTmost. All supplements are available for online viewing.
