TSM Business Policies

Terms of Payment

All advertising must be paid in advance unless credit has been established with Texas Student Media and the advertiser’s account is current.

Accounts are net and payable on the 10th of the month in which billing is rendered.

All political advertising must be paid in advance through our political advertising representive.

MasterCard, Visa, Discover Card, Diner's Club and checks are acceptable methods of payment.

No cash discounts are permitted.

General Policy

All advertising is subject to approval by TSM.

Advertising containing attacks of a personal, sexist, racist, ethnic or religious nature will be rejected.

Advertising which subjugates either gender to an inferior role will be rejected.

Advertising running in TSM print publications which simulates the appearance of editorial or news must be bordered, and the word “ADVERTISEMENT” must appear in the ad space. Advertising of this nature is subject to editorial review. In consideration of TSM acceptance of advertising copy for publication, the agency and the advertiser will indemnify and hold harmless Texas Student Media, its officers, employees, and agents against all loss, damage, and expense of whatsoever nature arising out of the copying, printing or publishing of advertising copy including, without limitation, reasonable attorney’s fees resulting from claims of suits for libel, violation of right to privacy, plagiarism and trademark and copyright infringement.

TSM can assume no responsibility for production materials, including art and copy, not called for within 30 days.

Rates shown in this rate card are for camera-ready advertising only. Ad creation work will incur an additional cost of $25 to the advertiser. Advertising copy may not run upside down.

Daily Texan ROP Depth Requirements

All advertising exceeding 18 inches in depth will be run (and billed) as full-page (21 inches) depth.

Double-truck advertising is accepted in 13 (broadsheet) and 11 (tabloid) column widths (with center “gutter” counted as one full column). Minimum depth is 11 inches for broadsheet and 6 inches for tabloid.

Daily Texan Penalties and Service Charges

Advertiser will incur a 50 percent cost-of-ad charge for cancellations and/or failure to submit ad for space previously reserved. If notice or copy is submitted by 11:00 am (the business day before publication), no penalty will be exercised.

Daily Texan Contract and Copy Policies

Contracts

Advertising contracts are not subject to hiatus or early termination. Unfulfilled contracts will result in additional charges for rate differential using non-contract rates.

All weekly contracts require consecutive weekly insertions, at least one insertion per week. All monthly contracts require two insertions within a four-week period. Rates are not transferable.

Errors and Corrections

Advertising deadlines, as published herein, are strictly observed. Although advertising may, rarely, be accepted later than deadline, late copy is accepted with the understanding that The Daily Texan will assume no responsibility for any errors in published advertising.

The Daily Texan will not be responsible for errors in published copy if a proof has been furnished to the advertiser or advertiser’s agent, or if “camera-ready” copy containing errors has been supplied by the advertiser.

In no case will The Daily Texan’s liability exceed the cost of the advertising space occupied by the erroneous copy.

The Daily Texan assumes no liability for failure to publish advertising on the date or in the edition ordered. Advertising position is neither sold nor guaranteed. However, position requests are gladly met when possible.

Readership Data

The Daily Texan is published on all class days, Monday through Friday, 12 months each year (publication calendar is included in the media kit). Daily Readership is 48,000 per day.