The University of Texas at Austin
School of Undergraduate Studies
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Karl Bock

Karl Bock

Karl’s undergraduate research topic is Print Media Tone and Public Polling in the 2012 Presidential Election

“I would highly recommend that students who have the opportunity to get involved in research take it, as it is a challenging but very rewarding experience.”

Faculty Supervisor: Dr. Bryan Jones, Government

Briefly describe your research project.

I am exploring the relationship between tone in several print newspapers towards the 2012 presidential candidates and daily polling data. I became interested in [this topic] when Governor Romney seemed to be getting criticized regularly in the media, and I was curious if this would translate into corresponding shifts in the presidential polls.

What was the most rewarding part of your research experience?

Having the opportunity to develop and explore a research question that really interested me.

What surprised you during the research process?

The most surprising thing to me has been how narrowly tailored a research question you must have in order for it to be manageable. It gives me newfou