UGS Color Palette

Any and all publicity materials should use colors only from our palette. Use the PMS numbers below to choose your colors; the swatches are not precise, so do not take the color from the swatch. Using a defined palette helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents.

Colors in Print & on Screens

Colors appear differently when they’re on screen than when they’re printed, so the colors shown below will always appear differently on your monitor, in a brochure, and on a t-shirt. Using a color system (like Pantone) makes sure that all of our printed material uses the same colors, but there is no way to standardize how color appears onscreen: that is dependent on individual monitor settings.

About Pantone Colors

Our palette is made up of Pantone colors (PMS for short). Each printed Pantone color swatch has an identifying number (for example, Coca-Cola red is 185C), used to make sure the color used by the designer is the same as that used by the printer. The colors pictured below are approximations of those colors. More about Pantone colors

Our Palette

Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below.

Primary colors

This group of colors was chosen to complement each other and our school color, PMS 497C. Use the PMS numbers to choose your colors in design programs. Do not take your color from the color swatch.

	UGS school color PMS 497C		PMS 123C		PMS 159C
	PMS 279C		PMS 370C		PMS 294C
	PMS 1797C		PMS 7545C

Secondary colors

These colors were chosen as accents, to complement our primary colors. They are meant to be used in concert with one or more of the primary colors. Use the PMS numbers to choose your colors in design programs. Do not take your color from the color swatch.

PMS 7542C

PMS 5975C

PMS 370C at 15% concentration