Current UT Austin students interested in transferring to the College of Communication may submit an internal transfer application, which is open every February (for summer/fall admission) and September (for spring admission). Visit the internal transfer website for full details of the application and the dates of our internal transfer information sessions. To apply, students submit an online request form and upload a resume into the application. Students are notified of the committee's decision in late May/early June (for summer/fall admission) or early January (for spring admission). Students must attend an information session before they can make an advising appointment with the Internal Transfer Advisor.
Students must have an overall UT GPA of at least 2.25 and a Communication GPA of at least 2.0 in order to be considered for an internal transfer into the College. Students must also have completed ADV 318J and earned a grade of B or better. This grade is checked at the end of the semester, so students can apply for transfer while enrolled in the course.
Students who want to add a second major (or change their current second major) must have 30 hours in-residence and minimum UT and communication GPAs of 2.75.
Prospective University of Texas at Austin students should visit to learn about the application process and how to declare a major.
View degree requirements and checklists to see the required courses for the Bachelor of Science in Advertising.
Courses in advertising are very specific and have to be taken in a specific order. Students have to follow the sequence and should not expect to rush through the degree by taking several advertising courses together. Completing the course requirements will take at least five semesters due to the sequencing of coursework. Students are also required to take MKT 320F and SSC 306 as part of a major in advertising. This course may not be taken off campus and another statistics course may not be substituted as SSC 306 for this requirement. Some courses offered in advertising do not count towards the advertising degree, so you should read the course schedule carefully and consult the internal transfer advisor to be sure you don't mistakenly take one of these courses.
We offer two application-only programs as enhancements to our general advertising degree. Current enhancement programs offered are Texas Creative for future copywriters and art directors and Texas Media for future media strategists.
Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.
Texas Media is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Within Texas Media, students have the opportunity to obtain a Texas Interactive focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.
In general, students in advertising major tend to be:
- Good communicators
- Detail oriented
- Team players
More specifically, students in the creative track are typically:
- Work well under pressure
Students in the media track are usually:
- Critical and strategic thinkers
- Math oriented
Skills students gain via the advertising program include:
- Ability to work individually and in collaborative groups
- Interpersonal communication skills
- Critical thinking skills
- Ability to adhere to deadlines