MAJOR: ADVERTISING
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The Department of Advertising at The University of Texas at Austin defies categorization because it offers such diverse resources. It is both a training ground for creatives, account executives, media planners, account planners, interactive specialists and researchers, as well as an academic institution for the study of advertising and public relations.

Declare This Major

Current UT students interested in transferring to the Moody College of Communication may submit an internal transfer application, which is open every February (for summer/fall admission) and September (for spring admission). Visit the internal transfer website for the application and the dates of our internal transfer information sessions.

To apply, students submit an online request form and upload a resume into the application. All students who are not already enrolled in the Moody College of Communication must also submit a statement of purpose.

Students are notified of the committee's decision in late May/early June (for summer/fall admission) or early January (for spring admission). Students must attend an information session before they can make an advising appointment with the Internal Transfer Advisor.

Students must have an overall UT GPA of at least 2.25 and a Communication GPA of at least 2.0 in order to be considered for an internal transfer into the College. Students must also have completed ADV 318J and earned a grade of B or better. This grade is checked at the end of the semester, so students can apply for transfer while enrolled in the course.

Students who want to add a second major (or change their current second major) must have 30 hours in-residence and minimum UT and communication GPAs of 2.75.

Students who are not already enrolled in the Moody College of Communication may apply only twice to change their major and must submit the application within their first three long-semesters at UT. Students are required to attend an internal transfer information session.

Prospective University of Texas at Austin students should visit to learn about the application process and how to declare a major.

Required Courses

View degree requirements and checklists to see the required courses for the Bachelor of Science in Advertising.

Courses in advertising are very specific and have to be taken in a specific order. Students have to follow the sequence and should not expect to rush through the degree by taking several advertising courses together. Completing the course requirements will take at least five semesters due to the sequencing of coursework. Students are also required to take MKT 320F and SDS 306 as part of a major in advertising. This course may not be taken off campus and another statistics course may not be substituted as SDS 306 for this requirement. Some courses offered in advertising do not count towards the advertising degree, so you should read the course schedule carefully and consult the internal transfer advisor to be sure you don't mistakenly take one of these courses.

Specializations

Students majoring in advertising specialize in one of four programs: Texas Advertising Management, Texas Creative, Texas Media or Texas Sports and Entertainment. Admission to the Texas Creative and Texas Media programs is by an application process; students who are not interested in or accepted into either of these programs will complete the Texas Advertising Management or Texas Sports and Entertainment program.

Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.

Texas Media is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Within Texas Media, students have the opportunity to obtain a Texas Interactive focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.

The Texas Advertising Management Program is designed for students interested in a variety of professional careers, including account planning and advertising management positions in a wide range of advertising, sales promotion, direct response, promotional products, and related agencies. Students planning to work for advertisers, such as manufacturing or service companies, rather than for agencies, may also meet their goals through the Texas Advertising Management program. The program focuses on an integrated approach in which communication problems are addressed with a variety of tools, including advertising, public relations, sales promotion, and direct response.

The Texas Sports and Entertainment Program is designed to give students the knowledge to develop decisions in sports communication. The program complements the student's education by developing their proficiency and knowledge in this area of specialization.

Personality

In general, students in advertising major tend to be:

  • Good communicators
  • Persuasive
  • Observant
  • Organized
  • Detail oriented
  • Team players

More specifically, students in the creative track are typically:

  • Confident
  • Imaginative
  • Artistic
  • Work well under pressure

Students in the media track are usually:

  • Critical and strategic thinkers
  • Negotiators
  • Math oriented

Skills

Skills students gain via the advertising program include:

  • Ability to work individually and in collaborative groups
  • Interpersonal communication skills
  • Critical thinking skills
  • Ability to adhere to deadlines