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The Texas Public Relations major is designed to prepare students for careers in the broad field of public relations. In addition to educating students in theory and research, the program develops students' writing, decision-making and strategic thinking abilities, enabling students to fulfill an organizational management function - whether it be in the corporate, government, or non-profit sector.

Declare This Major

Current UT students interested in transferring to the Moody College of Communication may submit an internal transfer application, which is open every February (for summer/fall admission) and September (for spring admission). Visit the internal transfer website for the application and the dates of our internal transfer information sessions. Students must have attended an information session within the past year before they will be allowed to apply. Information session attendance is also required before a student may meet with the Internal Transfer Advisor.

To apply, students who are not already enrolled in the Moody College must submit an online application, which includes a statement of purpose and a resume. Students are notified of the committee's decision in late May/early June (for summer/fall admission) or early January (for spring admission).

Students must have an overall UT GPA of at least 2.25 and a Communication GPA of at least 2.0 in order to be considered for an internal transfer into the college. Students who want to add a second major (or change their current second major) must have 30 hours in-residence and minimum UT and Communication GPAs of 2.75. Students applying to Public Relations must also have completed ADV 318J and earned a grade of B or better. This grade is checked at the end of the semester, so students can apply for transfer while enrolled in the course.

Students who are not already enrolled in the Moody College of Communication may only apply to the Moody College twice, and these attempts must be completed within their first four long-semesters at UT. However, no student may apply to the Moody College during his/her first semester enrolled at UT.

Prospective University of Texas at Austin students should visit to learn about the application process and how to declare a major.

Required Courses

View degree requirements and checklists to see the required courses for the Bachelor of Science in Public Relations.

Courses in Public Relations are very specific and have to be taken in a specific order. Students have to follow the sequence and should not expect to rush through the degree by taking several Advertising courses together. Completing the course requirements will take at least five semesters due to the sequencing of coursework. Students are also required to take SSC 306 as part of a major in Public Relations. This course may not be taken off campus and another statistics course may not be substituted as SSC 306 for this requirement. Some courses offered in PR do not count towards the PR degree, so you should read the course schedule carefully and consult the Internal Transfer Advisor to be sure you don't mistakenly take one of these courses.


The Occupational Outlook Handbook, 2010-11 Edition states: "People who choose public relations as a career should have an outgoing personality, self-confidence, an understanding of human psychology, and an enthusiasm for motivating people. They should be assertive but able to participate as part of a team and be open to new ideas."


  • Ability to work individually and in collaborative groups
  • Interpersonal communication skills
  • Critical thinking skills
  • Ability to adhere to deadlines

Directly Related Careers

Included is a list of several career paths; but it is not an extensive list for PR majors. Please see Communication Career Services for examples of the actual jobs and careers PR majors pursue.

Public Relations Specialist
Advertising Manager
Advertising Sales Agent
Demonstrator and Product Promoter
Graphic Designer
Market Research Analyst
Sales Manager
Technical Writer