I work alongside the executive producer and artistic director to seek out potential projects, cultivate relationships with both established and emerging companies, and curate the upcoming theatrical programming. I'm the first point of contact for submissions, potential tenants, and current tenants. Another facet of my job is to help oversee each show's marketing plan—mostly preparing and approving copy for signage, e-blasts, and print/online marketing materials.
Undergrad degree: Double Major in Theater and Communication Arts
Favorite class in college: Scene Study, European History, Women in Television
Graduate degree: I seriously considered going back for my MFA in Acting, though I didn't particularly want to teach. I did the URTA auditions a couple of times and even took the GREs, which I did not score too hot on!
College to career: I graduated in 2006 from the University of Wisconsin, moved to New York City three months later, did a year-long acting conservatory at Michael Howard Studios, worked multiple odd jobs, auditioned, got a receptionist gig at New World Stages, and became the Co-Founder and Artistic Director of On the Square Productions (which went on to produce 7 mainstage shows). Meanwhile I was working my way up to Office Manager of New World Stages. I then became Executive Assistant to the Producer of Stage Entertainment, and worked under her on Sister Act: The Musical. After that, I was Company Manager of the Gazillion Bubble Show, the Programming Manager of New World Stages, and then got my new job at 59E59 Theaters as Associate Producer.
Career influences: I sort of fell into theater administration. I had gone to acting school in New York City after I graduated, went out into the audition circuit, and didn't fully like the whole process. I don't think anyone does really. I just didn't like the artificiality of it, but it IS a crucial part of being an actor! So I got a job as a receptionist at an Off Broadway theater and just kept working my way up. During all of this, I also had my own theater company with a dear friend of mine, that just came to a close this summer. That sort of tickled our creative bones when we weren't doing something artistically fulfilling. It also became a huge networking tool for both of us! We got some real-world experience with On the Square Productions, and it's something my partner and I are both incredibly proud of. I also had the wonderful opportunity to work with a producer named Beverley Mac Keen. She taught me so much about creative collaboration, and how to develop a project. In almost any tricky situation, I'll ask myself, what would she do?!
I guess I should talk about the positives too! The theater world is a small community—even here in NYC! There's rarely a day that goes by where I don't run into or hear from an old friend or colleague. I worked in Times Square/Theater District up until a couple months ago—and though I hated the congestion and traffic, there's definitely something really magical about walking past Broadway show marquees every day. Also, going to fancy events are super fun! Galas, opening nights, award ceremonies, cocktail parties—it's a good time! I secretly like getting all dressed up.
PlayBill ( Website )
Know the business you want to work in.
New York Times Theater Reviews ( Website )
Read all reviews!
All That Chat ( Website )
What are people saying about what's happening in the industry.
American Theater Magazine ( Website )
An academic perspective on what's happening. Particularly focused on non-profits and regional theaters.
Theatrical Index ( Website )
The Bible for All Things. $450 yearly subscription, but you won't be able to function without it.
ART/NY, Alliance of Resident Theaters/New York ( Industry Organization )
If you're in the NYC area, this is a great advocacy organization, creative launching pad, and an open forum to share ideas. From small theater companies to large Not for Profits, this place truly has many valuable resources.