Sports Information Director (SID) is a job that is charged with promoting the athletics department. My job at CTX includes pitching stories to media about our teams, athletes and coaches, covering games, writing feature stories and updating the athletic Web site and social media pages. You can look at a college SID just like a PR director of a corporation, but with a few more side things going on.
Undergrad Degree: Communication Studies
Favorite Class in College: Persuasive Communication
Changing Majors: Changed from Political Science to Communication during my Sophomore year.
Graduate Degree: Currently pursuing a Master's degree in college student personnel.
College To Career: Luckily for me, I was hired on as the SID of the school I graduated from. Less than a month after my graduation I was offered the SID gig at Concordia-Ann Arbor by a new athletic director. I turned down several graduate assistant positions to take the full-time head job. My background and degree in communication has been a huge help to me. Now, I find myself broadcasting games, interacting with media members while pitching stories and writing stories constantly. I find myself relying on two things, the A.P. Stylebook and my notes from my senior year of persuasive communication to find new tactics to pitch stories.
Career Influences: My main influence was starting out as a student worker during my sophomore year in the SID office. Our school had just hired a new SID who was fresh out of college and seeing his energy and passion for the field really set me on a similar path. I already enjoyed watching sports and was interested in Web sites and communication, why not make it a living?