My title is Marketing Manager, but what that really means is my job is to grow the company. I'm responsible for long term marketing strategy, social marketing, branding, business development, with a focus on relationship marketing.
Undergrad Degree: Geography with a concentration in spatial analysis and the urban environment
Favorite Class in College: Spatial Analysis taught by Professor Davies changed my life! It made me see the world in a new way.
Changing Majors: I loved business, but I knew that I didn't want to go to business school. I went in to Economics but realized that it wasn't "human" enough. I took a few classes that were in majors that I was interested in, but Geography really drew me because it showed you how to quantify the world while still seeing the people that lived in it.
College To Career: My undergraduate degree wasn't as important as pursuing my interests in topics, industries, activities, and people that made me happy. I got to my job now, which rocks by the way, by doing what makes me happy and growing the skill set I needed to be successful at pursuing that.
Career Influences: I worked in residential real estate and then moved in to commercial real estate after college. I was attracted to the urban environment, but realized that the job that I was in was the wrong one. I did a lot of volunteering for non-profit fundraising events and really enjoyed the challenge of essentially starting mini businesses every time we had an event. I started to look for a job, didn't find anything that excited me so I made one. I started a non-profit that did exactly what I enjoyed doing. This beefed up my marketing, PR, and branding skills and helped me build the confidence and connections to get me where I wanted to be.
The con is that it's not a sexy industry and sometimes, bridging the communication gap between engineers and our customers can be difficult. Networking is a huge part of my job and as fun as it is, it can also be very time consuming and forces me to always be "on" at events no matter how hard my day has been. The being out and about aspect can seem glamorous, but you have to keep in mind that I also STILL have a full work day to put in as well.
Worry less about making money, you WILL make money, it's just a matter of how, and loving what you do WHILE you make money is so much more satisfying.