Social Media

Social Media Guidelines

The University of Texas at Austin is all about people making meaningful connections in the world. Through the amazing power of social technologies on the Web, the research, teaching and service taking place at the university are made even more accessible. Whether you’re a faculty member using social media as a part of the classroom experience or a staff member who’s been charged with the exciting task of growing a social media presence for an administrative unit, you’ll find these guidelines helpful in navigating the quickly evolving world of social technologies.

We believe it is important for all University of Texas at Austin units, faculty, staff and students to be aware of social media and how social technologies can help you create and nurture relationships, share information, advance knowledge, raise awareness, build support, participate in important conversations and collaborate on new ideas.

Guiding Principles

  • Respect and Ethics - encourage different viewpoints and opinions
  • Accuracy and Honesty check the facts before you post
  • Value and Interest - ask yourself if your content adds value and interest to the discussion
  • Personality - use your own voice and bring your personality to the forefront
  • Transparency and Disclosure - make sure you clearly identify yourself and your affiliation with the university

Getting Started

University employees are personally responsible for the content they post on university-managed social media properties – from blogs and microblogs to social networks, forums and other social media platforms. For tips and best practices on creating and maintaining a successful social media property for your department, unit, or project, visit the "Strategy" section on this site.

If in doubt, contact the University Communications Social Media Team. We're happy to discuss your project with you.