Everyone's heard that Mexico is becoming a lucrative market for United States businesses in the post-NAFTA era, but do you know how to do business in this neighboring yet foreign country? To help you avoid the common pitfalls, business consultants Glenn Reed and Roger Gray have drawn on over twenty years of Mexican business experience to offer this clear, concise guide to doing business in Mexico. Here's how to:

• make contacts in business and government
• say the right thing to the right person
• learn the markets and set up shop
• handle distribution and shipping
• conduct advertising campaigns
• get paid for goods and services
• understand the banking and political systems
• find transportation, hotels, and power lunch spots

The authors briefly discuss the historical factors that influence business relations in Mexico, then quickly move on to practical business applications. They cover such crucial topics as the social etiquette and protocol necessary for good working relationships, effective ways to gain access to industry and government leaders, methods of shipping and distribution, the key government agencies, major market demographics, tips on developing clear business communications, and procedures for getting paid for your products and services.

Everyone who wishes to do business in Mexico or with Mexican business counterparts will benefit from this practical, easy-to-use handbook. Let the authors' experience save you time, money, and frustration as you expand your business to this exciting new market.