Cinema Journal, 29, 3, Spring, 1990

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Front Matter
Announcing Wares, Winning Patrons, Voicing Ideals: Thinking about the History and Theory of Film Advertising, 3-31
Janet Staiger
"Shall We Make It for New York or for Distribution?": Eddie Cantor, "Whoopee", and Regional Resistance to the Talkies, 32-52
Henry Jenkins III
"The King and I" in Uncle Tom's Cabin, or on the Border of the Women's Room, 53-68
Laura Donaldson
Dialogue
Professional Notes, 79-83
Robert Lang, Jane Sloan
Back Matter

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