Print Guidelines
Design Basics
The following section deals with basic design concepts. This section
should be used as a reference and guide to help create organized, legible,
engaging publications.
Sections include an explanation of the design process, information on
basic layout, use of grids, visual contrast and whitespace, typographic
information, options for presenting photographs, and information graphics.
Additionally links to print templates are offered.
For additional help with your design project, contact the Design Center
at: dbholston@mail.utexas.edu,
or call 471-6502.
The Design Process
Design is a process. The following set of
steps will aid you in effectively reaching your goal. By establishing
targets and appropriate messages, communications become more effective.
The process for establishing these key elements follows:
Step 1: Establish the goals of your organization. Your communication
project should be directly related to your overall goals and vision
for your organization.
Step 2: Determine audience, tone, positioning and messaging.
Define the project in terms of its goals, voice and target.
Step 3: Analyze data and review to compose a strategy. Review the
information gathered and determine the best mode of communication.
Step 4: Establish budget and schedule. Determine all the design
variables and clarify the costs involved. Set up a time line and due
date for materials.
Step 5: Begin design development. Begin design concepts that
fit within the parameters of your strategy.
Step 6: Finalize design development. Review and choose a direction.
Step 7: Produce the document for printing. Create final artwork,
proof copy, prepare files and send to the printer.
Step 8: Press Check. Check your piece while it's on press to
ensure color and information accuracy.
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