Graphic Elements
Primary Colors
Burnt orange and white are the official colors of the university. The
distinctive burnt orange color employed by The University of Texas at
Austin plays a major role in establishing our identity. Legend has it
that the burnt orange color was chosen by football coach Darrell Royal,
who thought that it would help his players conceal the football when
they ran the triple option. This specific shade of orange, known as
"Texas Orange" or "Burnt Orange" was made official
on June 17,1967, when Chancellor Harry Ransom made a recommendation
to the Board of Regents.
Our color is a powerful distinguishing feature of our identity and should
be employed with care and consideration. Other colors may be used on
material, but the use of a burnt orange other than the university's
burnt orange must first be approved by the Office of Public Affairs.
The table below lists color references for our institutional color.
| |
PMS 159 CVC
For use on coated stock
|
Process
C 0%
M 65%
Y 100%
K 9%
|
Web
CC5500
|
| |
PMS 166 U
For use on uncoated stock
|
Process
C 0%
M 65%
Y 100%
K 9% |
Web
CC5500
|
Secondary Colors
Colors that work well with the university's primary colors have been
selected to assist in creating a visual consistency throughout the university.
Six secondary colors complement the primary color. Each color may also
be used as a tint. Suggestions follow.
| |
PMS 534
|
Process
C 100%
M 80%
Y 30%
K 5% |
|
| |
PMS Cool Grey 6
|
Process
C 0%
M 0%
Y 0%
K 31% |
|
| |
PMS 5763 |
Process
C 16%
M 0%
Y 74%
K 57% |
|
| |
PMS 520 |
Process
C 64%
M 100%
Y 12%
K 0%
|
|
| |
PMS 201 |
Process
C 0%
M 100%
Y 63%
K 29% |
|
| |
PMS 726 |
Process
C 0%
M 8%
Y 23%
K 2% |
|
|
