Until 1904 the university's football and athletic teams had been called
"Varsity" or "Steers." It was not until 1913, when
H.J. Lutcher Stark, a prominent benefactor of the university, made a
donation of warm up blankets with the word "Longhorns" sewn
into it, that our mascot's name came into existence.
Since that time the Longhorn has been a powerful symbol reflecting
the spirit of our athletic teams and our university. Because we value
this important symbol, care needs to be taken when it is employed. Please
pay special consideration to the following rules.
When reproduced in color the longhorn logo should always appear in
The University of Texas at Austin's signature color, burnt orange (PMS
159). No other color is acceptable, with the exception of all black
for use on faxes, memos and in newspapers, and white for reverses on
dark backgrounds.
The logo is to be reproduced without modification or addition.
Graphic filters, such as dropshadows, bevels, 3-D effects, embosses
or glows should not be applied to the Longhorn logo. Any manipulation
or alteration to the Longhorn logo is strictly prohibited.
Use of the longhorn logo is prohibited without written consent from
the Office of Trademark Licensing.
For more information about the use of the UT logos, contact the Office
of Trademark Licensing at:
Craig R. Westemeier, Assistant Athletics Director
craig.westemeier@athletics.utexas.edu
Martita Huntress, Coordinator
martita.huntress@athletics.utexas.edu
Office of Trademark Licensing
The University of Texas at Austin
2100 Speedway, CBA 6.476
Austin, Texas 78712
512-475-7923
512-232-7080 fax
