Print Guidelines
Typography
The use of type in documents
Working with type is a complicated art in itself. But one rule applies
for most situations: simplicity. Keeping a minimum number of type styles
on a page is good practice. Employing a restrained visual and typographic
vocabulary helps you build equity in your layout. When looking to find
a “unique” solution to a typographic problem, remember that
it may be attention-grabbing but may dilute the overall image of your
piece.
Anatomy of a letter
Type families
Most type families have any number of variation from which you may choose.
Some standard variations include black, bold, regular, light and italic.
When working with type, use the same typeface for the headlines as the
text to create a cohesive look. For a more diverse style, juxtapose a serif and san serif face.
Type height
Type has traditionally been molded from lead and was sold in various sizes
that were measured in points. Point size now is easy to change through
the use of digital fonts.
Leading (Led-ing)
Leading is the distance between lines of type. In the early days of printing
, extra strips of lead where inserted between long lines of text to make
them easier to read. Today page layout applications let you adjust the
leading in your documents easily. Tight leading can cause documents to
be difficult to read, whereas ample leading allows for increased legibility.
Alignment
Type can be aligned flush left, flush right, centered or justified. Text aligned to one margin and "ragged" on
the other can create an informal feeling. Left-aligned text is easier
to read than right-aligned text.
Justified text is considered more formal than ragged text and can optimize the amount of text on the page.
Italics
Italics should be employed at a minimum because as they are hard to read
and reflect a less formal voice. Italics lend themselves best as a contrast
against a Roman style. Italics should not be used to indicate emphasis
because their lighter weaker form does anything but emphasize.
All Caps
Avoid using all caps because they are difficult to read. All caps are
appropriate when slowing down a reader is necessary, as in an introductory
sentence.
Keeping it simple
Simplicity is the key to good layout and text design. The following are some basic
guidelines to consider.
• White space is critical to a balanced layout. Cramped copy lacks
appeal and is amateurish.
• Avoid using long lines of text. Use multiple columns to break up
copy and improve readability.
• Use bullets at a minimum. Bullets should be reserved for technical
documents or presentations.
• Keep the number of type families on a page to a minimum.
• Left justified text is easier to read than right or justified copy.
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