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Graphic Elements

Nomenclature
Wordmark
Endorsed Wordmark
Seals
UT logo
Longhorn logo
Colors
Type

Type

The university's typographic identity is visible across many applications, including print, electronic and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.

Headers
In order to create a cohesive look and feel, Garamond should be used for headlines.

Text
The Garamond Regular typestyle adds a strong representational quality to the words we use. This typestyle has a classic feel and implies a knowledgeable voice. The font was specifically created to be legible. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Garamond Regular
Alternate font: Times New Roman

The Univers 45 Light typestyle was specifically designed to express a contemporary feel and imply a knowledgeable modern voice. More than most typefaces, universe has a number of fonts and weights associated with it which allows for a great deal of flexibility. As with all sans-serif faces, adequate spacing between lines is required to maintain legibility. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Univers 45 Light
Alternate font: Helvetica

Sub headers
Univers 65 Bold
Alternate font: Helvetica bold


Secondary Fonts
Secondary fonts are for use when more than one font is
required for a design or publication.

Helvetica is the suggested sans serif secondary font
for use when more than one font is required.

Do set type:
• in upper and lower case
• using bold and italic for emphasis
• ranged left
• with plenty of surrounding white space
• keep punctuation to a minimum

Do not set type:
• in all capitals
• that has been condensed or expanded
• with additional inter-character spacing
• in other typefaces

Note: The University of Texas at Austin's logotype is written in all capitals. When written in text, the name should appear in upper and lower case letters.

 

 


  Updated 2007 June 6
  Office of the Vice President for Public Affairs • P.O. Box Z • Austin, Texas 78713 • 512-471-3151