Brand strength relies on consistency. University Communications has compiled assets and guidelines for you to use in your videos.
Recommended video assets
- Lower-third graphic: orange, white and gray options — Dissolve in/out and hold for 5-10 seconds
- B-roll of the UT Austin campus, a lab, a library, in front of the Tower, etc. can add an extra dimension to the spoken content of the video as well as give viewers who have never been to the UT Austin campus a better idea of the setting.
- Bumper graphic for the beginning or end of your video.
Music to use in your video is not provided by the university, but there are many affordable, royalty-free resources available online including:
White lower third
Orange lower third
Gray lower third
All of these assets are available by contacting the Digital Asset Managment Team at firstname.lastname@example.org