Type

The university's typographic identity is visible across many applications, including print, electronic and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.  Please refer to our Identity Standards Guide for use of university visual assets.

Display and Headline Typography

In order to create a cohesive look and feel, Benton should be used for headers and sub headers.

The Benton typestyle was specifically designed to express a contemporary feel and imply a knowledgeable modern voice. More than most typefaces, Benton has a number of fonts and weights associated with it which allows for a great deal of flexibility. As with all sans-serif faces, adequate spacing between lines is required to maintain legibility. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Benton Sans
Alternate font: Arial

Example of Univers 45 Light type

Body Copy Typography

The ITC Charter typestyle adds a strong representational quality to the words we use. This typestyle has a classic feel and implies a knowledgeable voice. The font was specifically created to be legible. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

ITC Charter
Alternate font: Times Regular

Example of Garamond type

Do set type:

• in upper and lower case
• using bold and italic for emphasis
• with plenty of surrounding white space
• keep punctuation to a minimum

Do not set type:
• in all capitals
• do not condense or expand typefaces
• with additional inter-character spacing
• in other typefaces

Note: The University of Texas at Austin's logotype is written in all capitals. When written in text, the name should appear in upper and lower case letters.