The UT Brand

The University of Texas at Austin brand is known throughout the world. The Longhorn Silhouette is one of the most recognized university marks. Wherever you travel, you’ll probably find someone to flash the “Hook ’em, Horns” sign as you walk down the street. And the “What Starts Here Changes the World” tagline is a source of pride for thousands of faculty, students, staff and alumni.

But a brand is more than a logo, a tagline or a website. It’s also about personal experiences and interactions. Our brand is a combination of what people see, feel, hear, and think about The University of Texas at Austin when they hear our stories or see the marks that represent UT Austin.

Our brand is built upon a strong history of leadership in combining public access to excellence at undergraduate and graduate levels of education and across an unmatched breadth in faculty, programs and research.

Every time we engage and interact, we’re influencing people’s perception of the UT brand. That’s why consistency is key. The experience from one touch point to another should feel reassuring and familiar. It is important that we speak with a unified vision and voice to continue to build upon the strength of the UT brand.