Trademarks and Licensing

The University of Texas at Austin is a highly respected and recognized higher education institution. Our university wordmarks and logos (“marks”) allow us to set ourselves apart from other universities and brands. Use these marks to support the mission and reputation of the university in accordance with these guidelines.

Marks include (but are not limited to):

The University of Texas at Austin™, The University of Texas®, University of Texas®, Texas®, Longhorns®, UT™, seal design, Tower design, Hook ’em Horns®, Bevo,®, interlocking UT, block T, Longhorn Silhouette, running mascot caricature, Longhorn caricature, helmet logo, Texas with Longhorn design, Hook ’em hand sign, Hook ’em™, Get Hooked™, Horns™, Hooked on Texas®, Students Hooked on Texas®, “What Starts Here Changes the World” ®

Guidelines for outside entities wishing to use University of Texas wordmarks and logos are available at

General guidelines:

  • Official university entities, including colleges, schools, units, and academic programs, may use university marks. Guidelines for use of the marks and required approvals follow.
  • Student organizations that are “officially sponsored” may use the marks but may not in a manner that in any way would constitute university endorsement, approval, or underwriting of any organization, corporation, product, activity, service, or contract.
  • PENDING: “Registered” (but not “sponsored”) student organizations may use university marks for specific events if the Dean of Students sanctions the organization and WHO? deems that the organization is representing the university in some official capacity.

The University of Texas at Austin seal is an important element in our visual identity. Use it only for official communications from the Office of the President as well as on business cards and stationery for all colleges, schools, and units and on official university documents, certificates, awards, and plaques. Do not use any other materials, banners, and signs, etc. without prior written approval from the Office of Trademark Licensing.

When produced in color the seal should always appear in The University of Texas at Austin signature color, burnt orange (PMS 159). Use no other color with the exception of an all black and all white version for reverses on dark backgrounds.

The University of Texas System is the primary user of the full-color version. Do not apply graphic filters, such as drop shadows, bevels, 3-D effects, embosses, or glows. Any manipulation or alteration is strictly prohibited.

The Office of Trademark Licensing reviews written requests for use of the seal, which should provide the following information:
1.    Who is requesting use of the seal?
2.    What is the purpose of using the seal?
3.    When will the seal be used?
4.    Why is the seal being requested for a use outside officially approved uses?
5.    Where will the seal be used?
6.    Any other information that would be helpful for the approval process.


The University of Texas at Austin wordmark is the primary means by which we identify ourselves and therefore should appear on university communications. The wordmark has been specially drawn and spaced; do not redraw or change it. Do not stack or position the wordmark in any way other than that designated by the guidelines.Please download and use the following guidelines for reference:

You may use the wordmark as instructed by the guidelines in all print and digital uses without additional approval.

Any proposed use of the wordmark on merchandise (such as, but not limited to T-shirts, mugs, pens, hats, etc.) must have prior written approval from the Office of Trademark Licensing and be produced under a licensing agreement by an approved vendor.


To increase the understanding that The University of Texas at Austin is a leading research university that aims to change the world, we incorporate our official motto, or tagline, “What Starts Here Changes The World,” ® into our communications.

The tagline represents the university as a whole and should be used in conjunction with the university wordmark or logo. Other university marks may be included on the piece but not in a way that indicates the tagline is the line for that particular CSU.

Always use the tagline in its entirety, and do not alter or adjust it to fit other units affiliated with the university. Do not change or revise the words included in the tagline, including their order.

The Office of Trademark Licensing must give prior written approval to any alterations.

Examples of What Not to Do:
What Starts in College Changes the World
What Starts Here Changes Lives
What Starts in the City Changes the …

Longhorn Silhouette

The Longhorn Silhouette represents the spirit of the university and is one of the most widely recognized university marks in the world. When members of the Longhorn Nation see this symbol, they feel a strong sense of emotion and pride at being associated with The University of Texas at Austin. It conveys our competitive spirit and the strength and boldness of the institution.The Longhorn Silhouette may be used by University of Texas at Austin colleges, schools, units, and sponsored student organizations and for preapproved events for nonsponsored student groups* for licensed merchandise (examples; T-shirts, caps, decals, car flags, etc.) in the following manner:

Do not integrate the Longhorn Silhouette with other designs, words, or marks or use it to replace a letter or part of one. Designs/logos that utilize the shape or outline of the silhouette or superimpose other words or elements on top of the silhouette are not acceptable

Internal units or groups that represent a broad university constituency that have longstanding logos that include the Longhorn Silhouette may continue to use those logos and are considered “grandfathered” under this policy.

  • However, should there be a policy change or if those units undergo a redesign of their mark, the Office of Trademark Licensing must grant prior written approval for continued use of the silhouette.
  • This list includes RecSports, Office of the Dean of Students, Texas Parents, Student Government, Be a Longhorn.
  • Others should/must discontinue use of the embedded Longhorn Silhouette by Sept. 1, 2014.

The Longhorn Silhouette should always be the secondary mark to the college, school, unit (CSU), or student group logo/words.

  • As the secondary mark, the Longhorn Silhouette must be smaller than the primary logo on the merchandise.
  • The Longhorn Silhouette may not be the focus of the product. Its placement must be in a less prominent location than the primary logo or message.

The merchandise must include a specific reference to a school, event, class, or year, and the artwork design must not compete with items sold at retail outlets.

  1. A committee of brand, creative, and trademarks representatives will review designs to ensure they are not competitive with licensed retail merchandise.

Print and Web usage should also place the silhouette as the secondary mark to the CSU logo or message.

The Office of Trademark Licensing must grant prior written approval for all uses of the Longhorn Silhouette.

Burnt orange color

Burnt orange and white are the official colors and the primary palette we use to represent The University of Texas as Austin. The distinctive burnt orange color plays a major role in establishing our identity; implement it consistently in all print communications such as business cards, letterhead, and presentations, as well as a broad range of marketing materials.

The official “burnt orange” is PMS (Pantone Matching System) 159. Use 159 for both coated and uncoated stocks. Please note that some coated paper stocks can cause color issues. In this case, adjust the color as needed to produce the closest match to “burnt orange” PMS 159. Our goal is to produce a consistent “burnt orange” in print.

Printing on textiles, plastics, and other surfaces may not result in a color reproduction that is representative of our burnt orange color PMS 159. In these cases we have found that PMS 160 serves as color alternative to our institutional color.

Please take precautions with your vendor and use your best judgment to ensure that the final product will not wane into either the brown or bright orange range; “burnt orange” should be the end result.

The use of the burnt orange color is encouraged for all entities of The University of Texas at Austin, including student groups. However, student groups that are not “sponsored” student organizations are not considered official university organizations and may not produce any orange-colored merchandise in conjunction with the use of any university registered trademarks, such as “Texas,” “Longhorns,” and “UT.” Please see the Dean of Students office if your student group wishes to become a sponsored student organization.


The Tower is a well-known symbol of the university and represents our academic excellence. Present the Tower image in a tasteful and respectful manner, and do  not include images that would be construed as dangerous, obscene, disparaging, sexually suggestive, or otherwise distasteful or disrespectful.

The Office of Trademark Licensing must give prior written approval to any designs using the Tower.

Other university marks:

The Office of Trademark Licensing must give prior written approval to use of the following marks and representations.

The Office of Trademark Licensing manages all college, school, and unit (CSU) registered marks in partnership with the CSU that the mark represents.

The University of Texas at Austin™

The University of Texas®

University of Texas®


BEVO® - Both the name and the steer are famous representations of The University of Texas at Austin. The Office of Trademark Licensing must give prior written approval to images (including drawings) of the steer on merchandise.

Find more information about Bevo.

Hook ’em, Horns slogan and Hook ’em hand signal - Head cheerleader Harley Clark introduced the legendary “Hook ’em Horns” sign, symbolic of the university's Longhorn mascot, in 1955. An instant hit, the Hook ’em Horns slogan and hand signal are famous representations of The University of Texas at Austin.

Find more information about booking the costumed, live mascot Hook ’em, (not the steer) for an event.


Hooked on Texas/Students Hooked on Texas

Block T

Interlocking UT

Running mascot caricature

Longhorn caricature

Helmet logo

Texas with longhorn design

Get Hooked™


When to use trademark designation symbols

Trademark law recommends using proper trademark designation symbols (i.e. the “®” if the mark is registered in the United States Patent and Trademark Office, and the “™” if the mark is not so registered) to enhance the ability to protect the marks and to take full advantage of trademark laws. These symbols serve as notice to the public that the university asserts trademark rights in its protected marks.

Place the symbols to the right side of the mark.

Royalty policy:

General guidelines have been set up to determine if a request is royalty or nonroyalty bearing. However, each request is reviewed on a case-by-case basis to ensure that the trademark policies are implemented consistently.

1)    Any item, including those sold to a university-owned entity, is generally subject to royalty fees if a primary, generic UT trademark is utilized and the product is for resale.
a.    Limited quantities of items being sold by a sponsored student organization for fundraising may be exempt from royalty fees.
b.    Items bearing only official college, school, or unit marks will be exempt from royalty payments.

2)    Campus entities will be exempt from royalty fees when producing items to be used as giveaways (unless using primary, generic university marks in a way that would be considered competing with licensed merchandise for sale at third-party vendors/retail outlets.)
a.    Need examples
b.    Need to talk to RecSports about their names (club sports often use generic names — do we make an exception?)

3)    The inclusion of a corporate name or “sponsor” may require the payment of royalties. This is usually the case with promotional corporate-sponsored items.

4)    There are times when an item being given away will be royalty bearing. This is when the design is considered "generic" (i.e.: not department-, program-, or event-specific.)

Additional brand guidelines not covered through Trademark Licensing

Please refer to the guidelines on this website:

Business cards
Please refer to the guidelines on this website:

In addition, business cards can be ordered through the university’s service provider, Document Solutions at this website:


For more information about the Office of Trademark Licensing contact:

Craig R. Westemeier
Associate Athletics Director

Martita Huntress
512-232-7080 fax