Gary Wilcox is a media and marketing scholar, currently the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising & Public Relations. Dr. Wilcox is a globally-recognized expert on social media, alcohol advertising research, and branding. His opinions and work have been featured in such national and local media as CBS News, The New York Times, Los Angeles Times, U.S. News and World Report, KUT public radio and AdWeek, among others.