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Search results for keyword(s): 'marketing'

 


Robert J Adams

Robert J Adams

Lecturer, Department of Management, McCombs School of Business
rob.adams@mccombs.utexas.edu
+1 512 471 5289

Expertise: Entrepreneurship, venture capital, company strategy, product strategy, marketing, technology

Ben Bentzin

Ben Bentzin

Lecturer, Department of Marketing, McCombs School of Business
ben.bentzin@mccombs.utexas.edu
+1 512 828 7070

Expertise: Marketing of technology, product marketing, strategic pricing, social media, entrepreneurship

Chandra R Bhat

Chandra R Bhat

Professor, Department of Civil, Architectural and Environmental Engineering, Cockrell School of Engineering
bhat@mail.utexas.edu
+1 512 471 4535

Expertise: Activity and travel behavior analysis; Travel demand modeling; Application of econometric, discrete choice and market research techniques in transportation planning; Logistics and freight modeling; Transportation energy and transportation air quality analysis; Urban form and spatial data modeling

Neal M Burns

Neal M Burns

Professor, Department of Advertising, College of Communication
nburns@austin.utexas.edu
+1 512 471 1101

Expertise: Advertising, branding, qualitative research, consumer behavior, Internet marketing, ethnic studies, business, digital and alternative media.

Minette E Drumwright

Associate Professor, Department of Advertising, College of Communication
mdrum@mail.utexas.edu
+1 512 471 2367, +1 512 471 1101

Expertise: Advertising, marketing, social marketing, social responsibility in business, service marketing, marketing strategy, business ethics

Terry  Hemeyer

Terry Hemeyer

Senior Lecturer, Department of Advertising, College of Communication
ttghemeyer@aol.com
+1 713 819 1322

Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.

Julie R Irwin

Julie R Irwin

Associate Professor, Department of Marketing, McCombs School of Business
jirwin@mail.utexas.edu
+1 512 471 5419

Expertise: Ethics, consumer decision making, judgment and decision making, marketing communication, public policy

Huriya  Jabbar

Huriya Jabbar

Assistant Professor, Department of Educational Administration, College of Education
jabbar@austin.utexas.edu

Expertise: Huriya's research interests are related to the social and political dimensions of privatization and market-based reforms in education, especially school choice and its implications for equity and diversity. A second strand of research examines how research on such reforms is used by policymakers at the local, state, and federal levels. Huriya is currently working on several projects related to school choice and charter schools. Building on her dissertation research, she is examining competition for teachers in New Orleans schools, school-level marketing strategies, and the political economy of market-based reforms in New Orleans. In collaboration with researchers at the [link:http://educationresearchalliancenola.org/]Education Research Alliance-New Orleans[/link], she is working on a project analyzing student mobility from pre-Katrina to the present day, and on a project examining how schools form niches in the marketplace by examining school websites and teacher survey data.

Wei-Na Lee

Professor, Department of Advertising, College of Communication
weina@mail.utexas.edu
+1 512 471 8149

Expertise: cross-cultural consumer behavior, multicultural marketing communication, consumer response to new media

Vijay  Mahajan

Vijay Mahajan

Professor, Department of Marketing, McCombs School of Business
vijay.mahajan@mccombs.utexas.edu
+1 512 471 1128, +1 512 471 0840

Expertise: Product diffusion; marketing strategy; marketing research methodologies; business.

Leigh M McAlister

Leigh M McAlister

Professor, Department of Marketing, McCombs School of Business
leigh.mcalister@mccombs.utexas.edu
+1 512 471 5458

Expertise: Consumer behavior, marketing models, marketing strategy, brand value, retail marketing

Marvin D Shepherd

Marvin D Shepherd

Professor, College of Pharmacy
marvshepherd@austin.utexas.edu
+1 512 471 5607, +1 512 471 6892

Expertise: Economics and pharmacy, prescription drugs from Mexico and Canada, pharmacy practice and management, pharmaceutical marketing and pricing, diabetes management and care, business. Medication errors.

Emily S Sparvero

Emily S Sparvero

Clinical Assistant Professor, Department of Kinesiology and Health Education, College of Education
sparv@austin.utexas.edu
+1 512 232 2383

Expertise: Dr. Sparvero’s research emphasis is sport policy, which includes (1) the development and analysis of sport specific policies, and (2) the ways in which communities can leverage sport assets to accomplish broader policy goals such as economic development, place marketing, and social welfare enhancement. Her current research is focused on organizational efficiency can be maximized by stakeholders involved in sport leverage.

Rajashri  Srinivasan

Rajashri Srinivasan

Professor, Department of Marketing, McCombs School of Business
raji.srinivasan@mccombs.utexas.edu
+1 512 471 5441

Expertise: New product development, marketing of high technology, marketing management and strategy, e-commerce marketing

Patricia A Stout

Patricia A Stout

Professor, Department of Advertising, College of Communication
pstout@mail.utexas.edu
+1 512 471 8152, +1 512 471 1101

Expertise: Advertising copy research and consumer behavior; emotional response to advertising; health communications and social marketing issues; business. Health communication, including HIV/AIDS, immunization, and obesity.