Mon. August 3, 2015
Opening August 8, 2015, three exhibitions feature work by participants of Co-Lab Projects' SUMMERSCOOL program. The exhibitions will be on view August 8–29, 2015.
labile affect includes work by Natalie Bradford (undergraduate in Studio Art), Whitney Hill (BFA in Studio Art, 2015), Tsz Kam (BFA in Studio Art, 2015), and Katie Wilson (BFA in Studio Art, 2015).
Peels includes work by Kayla Jones (undergraduate in Studio Art and English) and Lillian Byrd (BFA in Studio Art, 2015).
Mon. August 3, 2015
Sat. August 1, 2015
Retreat explores our relationship with nature. Through video and photography that reflects the human condition, artists investigate this topic. Home foundations sit lonely amidst sprawling vistas. Lush forests provide little evidence of humanity. Concrete structures dominate cityscapes. What remnants of humanity do we impose on our environment? What features of nature do we attempt to possess?
Retreat will be on view August 1 – September 5, 2015.
Fri. July 31, 2015
Thu. July 30, 2015
Undergraduate Design student Zachary Beasley received a 2014–2015 YouCanNow (YCN) Student Award. The YCN Student Awards recognizes "emerging creative excellence." Beasley's project was assigned in a course taught by Associate Professor of Design Kate Catterall. His project proposal responded to a creative brief that aimed to "get people visiting and talking about theguardian.com”.
Beasley described his process:
I started with a research phase in which I learned more about The Guardian newspaper, its US-based competitors, and the "young (under 40), progressive, multi-screen, highly social" audience that they wanted to attract. I examined different papers' tone of voice, choice of subject matter, and branding.
Then armed with a greater understanding of the brand and what they needed, I set about establishing criteria to guide my campaign proposal.
The creative brief explicitly stated that they envisioned the campaign as "a guerilla marketing campaign, one that can be executed for minimal budget, in several cities, and generates conversation."
My understanding of the brand and the brief, however, led me to the conclusion that "guerilla" was not exactly what they needed. Instead of focusing on the getting readers to visit, I decided to focus on increasing reader retention with my proposal rather than increasing traffic with a guerilla campaign. The campaign I developed is a plan to build relationships with young potential readers on a new channel (snapchat), direct them to content on theguardian.com, and then increase brand recognition and return readership with interaction branding on the website.
Beasley is designer, entrepreneur and student at The University of Texas at Austin. He focuses on design as a worldview and way of thinking rather than a profession; he is interested in the connections between design and other disciplines, particularly business. Much of his design process is framed as problem solving, and his work traverses and combines experience, visual, and product design disciplines.