ITS Style Guide
Service and Product Names
ITS service names
Use the following naming and capitalization for ITS service and product lines. In some cases, products and services have a long name that should be used on first use. Afterward, you can use the shorter name. If a service or product does not have a short name, use the listed name. Follow the punctuation and capitalization as listed. In page titles and other headings, you may use the short name.
|First Use||Subsequent Use (if Different)||Documentation URL|
|Austin Exchange Messaging Service (AEMS)||AEMS||http://www.utexas.edu/its/messaging/|
|BevoWare. Note the capital "W."||Same||http://www.utexas.edu/its/bevoware/|
|Campus Computer Store||Same||http://computerstore.utexas.edu|
|UT Service Desk (not service desk)||UT Service Desk||http://www.utexas.edu/its/help/|
|Public Network Access (PNA)||PNA||https://management.pna.utexas.edu|
SmartVoice. Note the capital "V."
|TXShop. Note the capitals "TXS."||Same||http://utdirect.utexas.edu/txshop/|
|Webmail (webmail.utexas.edu). Note the lowercase "m."||Webmail||http://www.utexas.edu/its/webmail|
|Unix Timesharing Service (uts.cc.utexas.edu)||UTS||N/A|
|UT Direct (https://utdirect.utexas.edu/)||UT Direct||N/A|
|UT Directory (http://www.utexas.edu/directory)||UT Directory||http://www.utexas.edu/directory/about.php|
|UT Network (UTnet)||UTnet||http://www.utexas.edu/its/network/department/index.html|
|UT Network Information Center (UTnic)||UTnic||http://www.utexas.edu/its/utnic/index.html|
|UT Web Central (http://www.utexas.edu)||UT Web Central or Web Central.||N/A|
External product names
Use the form preferred by the vendor. Examples: Dreamweaver, Microsoft Word, ImageReady, Photoshop, PowerPoint. Consulting the company's Web site is usually the best way to ensure that you have the correct capitalization. Look for how the company uses the name in text. Do not look at the logos, which may be stylized in slightly different ways.
Except for widely known software and computer languages, the full form of the name should be the first form used, followed thereafter by the common name: for example, Standard Generalized Markup Language (SGML).