The University of Texas at Austin

ITS Style Guide

Service and Product Names

ITS service names

Use the following naming and capitalization for ITS service and product lines. In some cases, products and services have a long name that should be used on first use. Afterward, you can use the shorter name. If a service or product does not have a short name, use the listed name. Follow the punctuation and capitalization as listed. In page titles and other headings, you may use the short name.

List of ITS Service Names, First and Subsequent Usage
First Use Subsequent Use (if Different) Documentation URL
Austin Exchange Messaging Service (AEMS) AEMS
BevoWare. Note the capital "W." Same
Blackboard ( Blackboard

Campus Computer Store Same
ITS Help Desk (not Helpdesk) ITS Help Desk
Public Network Access (PNA) PNA
Resnet Same

SmartVoice. Note the capital "V."

TXShop. Note the capitals "TXS." Same
Webmail ( Note the lowercase "m." Webmail
Unix Timesharing Service ( UTS N/A
UT Direct ( UT Direct N/A
UT Directory ( UT Directory
UT Network (UTnet) UTnet
UT Network Information Center (UTnic) UTnic
UT Web Central ( UT Web Central or Web Central. N/A

External product names

Use the form preferred by the vendor. Examples: Dreamweaver, Microsoft Word, ImageReady, Photoshop, PowerPoint. Consulting the company's Web site is usually the best way to ensure that you have the correct capitalization. Look for how the company uses the name in text. Do not look at the logos, which may be stylized in slightly different ways.

Except for widely known software and computer languages, the full form of the name should be the first form used, followed thereafter by the common name: for example, Standard Generalized Markup Language (SGML).

We Can Help

Get help from an expert:

* ITS Help and Service Desk

* Call us at 512-475-9400

* Submit a help request online

We also have a walk-in service in the first floor lobby of the Flawn Academic Center (FAC). Stop by and let us help you!