Browse Research by Faculty Name
Filtered by Department: Marketing
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Displaying 1 - 10 of 33 records.
|Broniarczyk, Susan||Marketing||Brand management; consumer behavior; the role of consumer prior beliefs and goals on advice assessment and utilization; the effects of congruency between consumer's internal and retailer's …|
|Cunningham, William||Marketing||His current research interests focus on Corporate governance, marketing strategy, role of chief executive officer, airlines, dot-com industry, marketing management|
|Dekinder, Jade||Marketing||Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling.|
|Einspanier, Andrew||Advertising; Marketing; Psychology; Public Relations||interested in advertising and the psychology that would go into the effectiveness of ads|
|Gerber, Linda||Marketing||Her research interests include International business education, impact of customer insight on business processes|
|Gershoff, Andrew||Marketing||Dr. Gershoff's research explores consumers’ evaluations and decisions as they relate to relying on and trusting others, brands, and products. Within this context he focuses on three major …|
|Gillespie, Kate||Center for Middle Eastern Studies; Teresa Lozano Long Institute of Latin American Studies; Marketing; Middle Eastern Studies; Center for Russian, East European and Eurasian Studies; South Asia Institute||Her research interests lie in the area of international marketing, international business-government relations, and business in developing countries.|
|Golden, Linda||Marketing||Her research interests include Advertising, consumer behavior, process improvement/redesign, attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling …|