Browse Research by Faculty Name
Filtered by Department: Marketing
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Displaying 1 - 10 of 33 records.
|Ter Hofstede, Frenkel||Marketing||Research interests include international business, marketing models, research methodology, Econometrics, quantitative methods, research methodology, retailing, statistical analysis|
|Srinivasan, Rajashri||Marketing||Research interests include marketing strategy; organizational change and redesign; information technology; marketing and systematic risk of the firm; vicarious learning in new product …|
|Sonnier, Garrett||Marketing||Research interests include econometrics, marketing models, and quantitative methods.|
|Rao, Raghunath||Marketing||Research interests include entrepreneurship and intrapreneurship, marketing models, new product development, and quantitative methods.|
|Raghunathan, Rajagopal||Marketing; South Asia Institute||Research interests include consumer behavior; decision theory; emotional and behavioral consequences of making hedonic vs. utilitarian tradeoffs; social influence on experienced and retrospective …|
|Puri, Amit||Marketing||Marketing Admin|
|Peterson, Robert||Marketing||Research interests include Consumer behavior, marketing communication, marketing models, marketing strategy, market structures, marketing management, methodology in …|