Browse Research by Faculty Name
Filtered by Department: Marketing
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Displaying 11 - 20 of 35 records.
|Golden, Linda||Marketing||Her research interests include Advertising, consumer behavior, process improvement/redesign, attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling …|
|Green, Robert||Marketing||Dr. Green's current research focuses on the impact of economic shock on consumption behavior, and on the manner in which firms strategically adapt to economic crises. He is also known for his …|
|Henderson, Ty||Marketing||Dr. Henderson’s research investigates consumer choice and sales promotion strategy in the context of public goods and cause related marketing. Additional research interests include …|
|Henion, Karl||Marketing||Professor Henion's research interests include, or have included, public policy, ecological marketing, the application of psychological theory to consumer behavior, industrial marketing, and …|
|Hoffman, Alain||Marketing||Marketing administration|
|Hoyer, Wayne||Marketing||His research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including …|
|Irwin, Julie||Marketing||Judgment and decision making; marketing communication; public policy; research methodology; statistical analysis; business statistics; consumer behavior; dot-com industry; …|
|Kelm, Orlando||Teresa Lozano Long Institute of Latin American Studies; Marketing; Spanish and Portuguese||Hispanic linguistics, phonetics, phonology, language and culture for professional purposes, such as Business Spanish and Portuguese. Professor Kelm's current research focuses on the creation of …|
|Mahajan, Vijay||Marketing; South Asia Institute||Research interests include Marketing strategy, marketing strategies for developing countries, product diffusion, research methodology|