Browse Research by Faculty Name
Filtered by Department: Marketing
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Displaying 21 - 30 of 34 records.
|Masson, Susan||Marketing||Marketing Admin|
|McAlister, Leigh||Marketing||Research interests include consumer behavior; marketing models; marketing strategy; marketing management; identifying brand associative sets; cross-brand pass-through; the effect of best seller …|
|Peterson, Robert||Marketing||Research interests include Consumer behavior, marketing communication, marketing models, marketing strategy, market structures, marketing management, methodology in …|
|Puri, Amit||Marketing||Marketing Admin|
|Raghunathan, Rajagopal||Marketing; South Asia Institute||Research interests include consumer behavior; decision theory; emotional and behavioral consequences of making hedonic vs. utilitarian tradeoffs; social influence on experienced and retrospective …|
|Rao, Raghunath||Marketing||Research interests include entrepreneurship and intrapreneurship, marketing models, new product development, and quantitative methods.|
|Sonnier, Garrett||Marketing||Research interests include econometrics, marketing models, and quantitative methods.|