Browse Research by Faculty Name
Filtered by Department: Advertising
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Displaying 1 - 10 of 23 records.
|Anderson, Ronald||Advertising; Public Relations||Public relations; integrated communication management; campaigns; public health campaigns; risk communication; crisis management|
|Atkinson, Lucinda||Advertising||Lucy Atkinson’s primary area of research focuses on the intersection of politics and consumer behavior, particularly among young people. For example, she explores whether and to what degree …|
|Cicchirillo, Vincent||Advertising||Dr. Cicchirillo’s research focuses upon the study of new media technologies. Primarily, upon the influence of video game play features and contexts on post-game play outcomes. Of particular …|
|Close, Angeline||Advertising||Her areas of expertise are event marketing/sponsorship and online consumer behavior. Her publications include two edited books, along with articles in Journal of the Academy of Marketing Science, …|
|Cunningham, Isabella||Advertising; Teresa Lozano Long Institute of Latin American Studies||Multicultural aspects of advertising; the legal problems of advertising; political advertising; advertising effectiveness; the importance of integrated communications versus advertising through …|
|Drumwright, Minette||Advertising; Humanities Program||Social responsibility in business, particularly in marketing and advertising; services marketing, marketing strategy; business ethics|
|Eastin, Matthew||Advertising||Dr. Eastin's research focuses on new media behavior. From this perspective, he has investigated information processing as well as the social and psychological factors associated with game play …|
|Einspanier, Andrew||Advertising; Marketing; Psychology; Public Relations||interested in advertising and the psychology that would go into the effectiveness of ads|
|Hundley, Nicolas||Advertising||Mr. Hundley previously taught English composition and creative writing at The University of Massachusetts, Amherst. He has worked in public relations for several nonprofit organizations, the …|