Browse Research by Faculty Name
Filtered by Department: Advertising
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Displaying 11 - 20 of 26 records.
|Kahlor, Lee Ann||Advertising; Public Relations||Health and environmental risk communication; information processing; television viewing; political communication|
|Kincaid, Gene||Advertising||Direct response advertising; catalog marketing; advertising on the Internet|
|Lee, Wei-Na||Advertising||Cross-cultural consumer behavior; consumer acculturation; consumer behavior in a technology-mediated environment|
|Lewis, Robert||Advertising||Dr. Lewis studies how media satisfy and violate basic human motivations, and the role of these motivations in determining the formation and maintenance of audience groups. A central focus of his …|
|Love, Brad||Advertising; Public Relations||My research investigates the interplay of mass media and public health, particularly as it relates to combating disparities. Specifically, my recent work focuses on how young adults affected by cancer …|
|Mackert, Michael||Advertising; Public Relations||Health communication, health literacy, telemedicine implementations to provide healthcare services at a distance, the role of trust in communication and advertising, mass media/interpersonal impacts …|
|Mireles, Carlos||Advertising||Modeling new forms of advertising and research methods|
|Murphy, John||Advertising||Media management issues; operation of traditional media and advertising agencies and the adaptation of both to changing opportunities|
|Pounders, Kathrynn||Advertising||Impact of the self and consumption emotions on consumer behavior How emotions can influence the effectiveness of marketing communications applied to social marketing topics such as health …|