Browse Research by Faculty Name
Filtered by Department: Advertising
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Displaying 11 - 20 of 23 records.
|Kahlor, Lee Ann||Advertising; Public Relations||Health and environmental risk communication; information processing; television viewing; political communication|
|Lee, Wei-Na||Advertising||Cross-cultural consumer behavior; consumer acculturation; consumer behavior in a technology-mediated environment|
|Lewis, Robert||Advertising||Dr. Lewis studies how media satisfy and violate basic human motivations, and the role of these motivations in determining the formation and maintenance of audience groups. A central focus of his …|
|Love, Brad||Advertising; Public Relations||My research investigates the interplay of mass media and public health, particularly as it relates to combating disparities. Specifically, my recent work focuses on how young adults affected by cancer …|
|Mackert, Michael||Advertising; Public Relations||Health communication, health literacy, telemedicine implementations to provide healthcare services at a distance, the role of trust in communication and advertising, mass media/interpersonal impacts …|
|Pounders, Kathrynn||Advertising||Impact of the self and consumption emotions on consumer behavior How emotions can influence the effectiveness of marketing communications applied to social marketing topics such as health …|
|Quarterman, Charles||Advertising; School of Journalism||For the past 10 years he has worked in the fields of design, art, advertising, and illustration. His paintings have been collected internationally, most recently by the Mississippi Museum of Art.|
|Stavchansky De Lewis, Liz||Advertising||Direct-to-Consumer Prescription Drug Advertising and Marketing Health Communication|
|Stout, Patricia||Advertising||Dr. Stout's research interests include viewer response to advertising, with particular emphasis on emotional response. She is interested in health communications and social marketing issues. Much …|