Browse Research by Faculty Name
Filtered by Department: Advertising
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Displaying 21 - 24 of 24 records.
|Stout, Patricia||Advertising||Dr. Stout's research interests include viewer response to advertising, with particular emphasis on emotional response. She is interested in health communications and social marketing issues. Much …|
|Sun, Ye||Advertising||Dr. Sun is interested in social-psychological processes through which media messages influence individuals' various behavioral decisions. Her current research focuses on message framing effect on …|
|Thomas, Kevin||Advertising||His primary research interest pertains to understanding the relationship between marketing communication, consumption practices, and notions of self and community. Using a consumer culture theory …|
|Wilcox, Gary||Advertising; Statistics and Scientific Computation||Alcohol advertising and interactive advertising|