Dr. González-Martin holds a Ph.D. in Folklore & Ethnomusicology from Indiana University. Her research focuses on the verbal and material traditions in and of the American Latinx Diaspora. Her work looks at personal-experience-narratives, body art, materiality, and self-portraiture with regard to gender, sexual identities, race, and socioeconomic status. Her teaching interests include courses on Latinx expressive culture across the U.S., engaged ethnographic fieldwork, and Critical Latinx Folkloristics. She serves on the editorial boards for The Journal of American Folklore, Aztlán: Journal of Chicana/o Studies, and the Oxford Bibliography of Latinx Studies.

Her first book, Quinceañera Style: Social Belonging and Latinx Consumer Identities is the recipient of the 2020 Emily Toth Award for Best Book in Women's Studies in Popular Culture.