Center for Customer Insight and Marketing Solutions
Research Unit Profile
CCIMS facilitates interaction between industry, students, and marketing faculty to enhance classroom experiences; enable real world problem solving; and facilitate faculty research opportunities.
Research Unit Affiliated Faculty
Click on a faculty member's name to view the full profile, including any posted projects.
Displaying 1 - 5 of 5 records.
|Gerber, Linda||Marketing||Her research interests include International business education, impact of customer insight on business processes|
|Hoyer, Wayne||Marketing||His research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including …|
|Jarvenpaa, Sirkka||Information, Risk and Operations Management; Center for Women's and Gender Studies||Clicks and mortars, customer insight, E-commerce, information systems, E-business, information technology, music Industry and the web|
|Morrice, Douglas||Information, Risk and Operations Management||Computer simulation, operations management, supply chain management, risk management, health care delivery systems|
|Raghunathan, Rajagopal||Marketing; South Asia Institute||Research interests include consumer behavior; decision theory; emotional and behavioral consequences of making hedonic vs. utilitarian tradeoffs; social influence on experienced and retrospective …|