Trademark Licensing

The Office of Trademark Licensing works to protect and promote the use of The University of Texas System’s name and logos and to ensure that the public can properly identify and associate the logos with officially licensed products bearing the institutions’ marks.

The component institutions of The University of Texas System (UT System) have achieved reputations as outstanding institutions of higher education. Reputation is specific to the name of the UT System and each component institution and is represented by the seal, trademarks, logos, and service marks used by the UT System and its component institutions (UT Trademarks). The system trademarks are registered with the U.S. Office of Patent and Trademarks, the state of Texas and in many foreign countries. These marks are the exclusive property of The Board of Regents.

A license is required for products featuring UT Trademarks through The Office of Trademark Licensing and the Collegiate Licensing Company (CLC) (for the Austin and El Paso campuses) or Strategic Marketing Affiliates (SMA) (for all other system campuses). University entities must also use a licensed vendor to produce licensed merchandise.

Annual royalty income from more than 400 licensees is used to support the mission of the UT System and its component institutions.

 

Protected Marks

Outside entities/companies wishing to use University of Texas System institution wordmarks and logos must obtain an application from the appropriate licensing agent (CLC for the Austin and El Paso campuses and SMA for other system campuses). This pertains to all outside entities/companies that would like to use the wordmarks and logos, whether for for external (retail) or internal (campus) use.  Upon passing the screening process, the Licensing Agent will release camera-ready artwork of the university’s marks.

Becoming Licensed

Outside entities/companies wishing to use University of Texas System institution wordmarks and logos must obtain an application from the appropriate licensing agent (CLC for the Austin and El Paso campuses and SMA for other system campuses). This pertains to all outside entities/companies that would like to use the wordmarks and logos, whether for for external (retail) or internal (campus) use.  Upon passing the screening process, the Licensing Agent will release camera-ready artwork of the university’s marks.

Internal Approvals

Internal departments, programs, sponsored student organizations, registered student organizations and corporate sponsors need to take certain steps to use UT marks. This section takes you to all UT System component institutions’ forms and resources, including the Internal Campus Request Portal needed to submit internal requests, a list of approved vendors, and links to each school’s brand guidelines.

Trademark Policy

To fully protect The University of Texas System trademarks so that they remain valuable assets for years to come, UT System registers the marks and manages them through licensing.

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