The 2015 redesign represents a substantial change in both appearance and approach for the university's main website.
It accomplishes more by doing less.
The last thing we want is to create additional obstacles between our users and the information they are looking for — which, in most cases, already exists in more helpful detail on one of the university's many subsites. Starting with the needs of our audience and data collected from across the university, we carefully vetted content, reducing copy to that which our users find most useful and interesting, and linking to the rest. What resulted is a website that is more streamlined and focused, helping provide a simpler path to navigating a university that, when you consider the countless number of available resources and opportunities, can be quite complex.
It is designed for access and inclusion.
This site will be used on an array of devices, in a wide range of environments and for a variety of practical purposes, serving a diverse community of users with very different needs. While our desire for updated, modern aesthetics was on its own an important aspect that shaped the direction of our design, ensuring that we met the highest standards for usability was continually the top factor driving design decisions. From the color palette and menu structure to the way each responsive page element rearranges and adjusts based on the size of your browser, this design aims to achieve a harmonious balance between beauty and function — for all users.
Overall, this redesign marks a major step forward for UT Austin in an effort to improve the digital experience for the entire university community, and we feel that we've achieved our goal of creating a site that is beautifully simple, exceptionally usable, actively engaging and deeply reflective of the passionate Longhorn community.
As we continue to improve UT Austin's digital presence, we welcome your comments and feedback.