The Art of Choosing
Sheena Lyengar on the art of choosing
Posted: August 6, 2010
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Sheena Iyengar on the art of choosing (Link to Video)