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Madeline Y. Hsu, Director BUR 480, Mailcode A2200, Austin, TX 78712 • 512-232-6427

The Art of Choosing

Sheena Lyengar on the art of choosing

Posted: August 6, 2010
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Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Sheena Iyengar on the art of choosing (Link to Video)

 

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