Beautiful Balloon: The Digital Divide and the Charisma of New Media in India
Thu, April 29, 2010 • 3:30 PM - 5:00 PM • WCH 4.118
Spring 2010 South Asia Seminar Series: Media and Postcolonial Culture in India
William Mazzarella, University of Chicago
The SAI seminar series features lectures by distinguished South Asian specialists from UT and abroad. Regular seminars occur on Thursdays at 3:30 pm, preceded by a reception at 3:00 pm, in the Meyerson Conference Room (WCH 4.118).
William T.S. Mazzarella (PhD, UC Berkeley 2000) Associate Professor of Anthropology and of Social Sciences in the College, writes and teaches on mass media, globalization, public culture and consumerism, critical theory, commodity aesthetics, and post-coloniality in contemporary India. His book, Shoveling Smoke (Duke, 2003), is an ethnography of the Bombay advertising business and its role in the rise and elaboration of mass consumerism in India in the 1980s and 1990s. The book develops a general theory of how the production and circulation of ‘commodity images’ mediates the local and the global, affect and discourse, image and text. Mr. Mazzarella is currently working on a book project tentatively titled The Censor's Fist: Affect, Cinema and Mediation in Modern India. The book juxtaposes an ethnographic exploration of Indian film censorship debates in the post-liberalization period against a historical reading of the colonial foundations of cinema regulation in the 1910s and 1920s. The book explores how the medium-specificity of the cinema has been understood across these two historical moments: as a space for the management of public affect vis-à-vis the cinematic image, and as a site for the articulation of social and cultural difference vis-à-vis imagined audiences.